Consumer Marketing
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- Auteur(s): Rob Walker
- Narrateur(s): Robert Fass
- Durée: 9 h et 21 min
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- Narrateur(s): Robert Fass
- Durée: 9 h et 21 min
- Date de publication: 2008-05-19
- Langue: Anglais
- Marketing executives and consumer advocates alike predict a future of brand-proof consumers. This misconception has eclipsed the real changes in the way modern consumers relate to brands....
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Prix courant: 27,75$ ou 1 crédit
Prix réduit: 27,75$ ou 1 crédit
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The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
- Auteur(s): A.C. Clint
- Narrateur(s): Matthew J. Chandler-Smith
- Durée: 2 h et 1 min
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Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, The Art of Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online.
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The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous
- Narrateur(s): Matthew J. Chandler-Smith
- Durée: 2 h et 1 min
- Date de publication: 2020-12-07
- Langue: Anglais
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Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Auteur(s): Money Mastery Teacher
- Narrateur(s): Jonathan Frazier
- Durée: 2 h et 24 min
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Narrateur(s): Jonathan Frazier
- Durée: 2 h et 24 min
- Date de publication: 2019-09-25
- Langue: Anglais
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- Auteur(s): Ryan James
- Narrateur(s): Sam Slydell
- Durée: 1 h et 13 min
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If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.
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Persuasion: Psychology of Selling - Secret Techniques Only the World's Top Sales People Know to Close the Deal Every Time
- Narrateur(s): Sam Slydell
- Durée: 1 h et 13 min
- Date de publication: 2018-04-06
- Langue: Anglais
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If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Auteur(s): Anne Bahr Thompson
- Narrateur(s): Marguerite Gavin
- Durée: 9 h et 36 min
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Narrateur(s): Marguerite Gavin
- Durée: 9 h et 36 min
- Date de publication: 2017-11-17
- Langue: Anglais
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes....
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Prix courant: 33,39$ ou 1 crédit
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Auteur(s): Grant McCracken
- Narrateur(s): Fred Berman
- Durée: 6 h et 33 min
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrateur(s): Fred Berman
- Durée: 6 h et 33 min
- Date de publication: 2009-12-16
- Langue: Anglais
- Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons and your business....
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Prix courant: 26,40$ ou 1 crédit
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Auteur(s): David Lewis
- Narrateur(s): Steven Menasche
- Durée: 9 h et 26 min
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From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.
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The Brain Sell
- When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
- Narrateur(s): Steven Menasche
- Durée: 9 h et 26 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the tools, techniques, technologies and psychologies seeking to make us all buy more....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Triggers That Cause Buyers to Open Their Wallets
- Extreme Psychological Buying Triggers and More - Advice & How To (Volume 1)
- Auteur(s): Dr Leland Dee Benton
- Narrateur(s): Larry Terpening
- Durée: 1 h et 38 min
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As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance. Balance within the human body or physiologically is called homeostasis. Balance with the human mind is called sanity. Mind research scientists have long sought the reasons behind the mind's ability to create success as well as turn on itself and create failure.
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Triggers That Cause Buyers to Open Their Wallets
- Extreme Psychological Buying Triggers and More - Advice & How To (Volume 1)
- Narrateur(s): Larry Terpening
- Durée: 1 h et 38 min
- Date de publication: 2013-06-06
- Langue: Anglais
- As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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You May Also Like
- Taste in an Age of Endless Choice
- Auteur(s): Tom Vanderbilt
- Narrateur(s): Jeffrey Kafer
- Durée: 9 h et 5 min
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Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
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You May Also Like
- Taste in an Age of Endless Choice
- Narrateur(s): Jeffrey Kafer
- Durée: 9 h et 5 min
- Date de publication: 2016-05-10
- Langue: Anglais
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Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate....
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Prix courant: 37,05$ ou 1 crédit
Prix réduit: 37,05$ ou 1 crédit
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Auteur(s): Andy Paul
- Narrateur(s): Grover Gardner
- Durée: 6 h et 32 min
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Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Narrateur(s): Grover Gardner
- Durée: 6 h et 32 min
- Date de publication: 2014-12-17
- Langue: Anglais
- Amp up Your Sales reveals how to simplify your sales strategy, maximize the value of your selling, and amplify your sales responsiveness....
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Prix courant: 31,16$ ou 1 crédit
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Free Innovation
- Auteur(s): Eric von Hippel
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
- Date de publication: 2016-11-18
- Langue: Anglais
- In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm"....
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Prix courant: 23,51$ ou 1 crédit
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Auteur(s): Bridget Brennan
- Narrateur(s): Lisa Wright
- Durée: 4 h et 19 min
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In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Narrateur(s): Lisa Wright
- Durée: 4 h et 19 min
- Date de publication: 2019-03-05
- Langue: Anglais
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Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women....
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Prix courant: 22,13$ ou 1 crédit
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Making Millions, Going Broke
- Auteur(s): Gary Arblaster
- Narrateur(s): Gary Arblaster
- Durée: 4 h et 48 min
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In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well. He not only provides a behind the scenes look of the financially independent, he also provides you with thought-provoking questions for you to consider in your own financial situation.
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Making Millions, Going Broke
- Narrateur(s): Gary Arblaster
- Durée: 4 h et 48 min
- Date de publication: 2023-03-09
- Langue: Anglais
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In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well....
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Prix courant: 18,74$ ou 1 crédit
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Auteur(s): Jonathan Stringfield
- Narrateur(s): Brian P. Craig
- Durée: 7 h et 3 min
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Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Narrateur(s): Brian P. Craig
- Durée: 7 h et 3 min
- Date de publication: 2022-08-23
- Langue: Anglais
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In Get in the Game, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem....
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Prix courant: 22,26$ ou 1 crédit
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Auteur(s): Janelle Estes, Andy MacMillan
- Narrateur(s): Lexi Mae
- Durée: 6 h et 8 min
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrateur(s): Lexi Mae
- Durée: 6 h et 8 min
- Date de publication: 2022-02-15
- Langue: Anglais
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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Prix courant: 22,26$ ou 1 crédit
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the Creator Economy
- Auteur(s): Gary Henderson
- Narrateur(s): Gary Henderson
- Durée: 3 h et 9 min
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The go-to entrepreneurial guide for establishing your platform, building your audience, and monetizing your skills and services on Clubhouse, the audio-only social media app.
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The definitive guide for Creators on Clubhouse
- Écrit par David Wedemire le 2021-12-09
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the Creator Economy
- Narrateur(s): Gary Henderson
- Durée: 3 h et 9 min
- Date de publication: 2021-12-07
- Langue: Anglais
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The go-to entrepreneurial guide for establishing your platform, building your audience, and monetizing your skills and services on Clubhouse, the audio-only social media app....
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Prix courant: 10,49$ ou 1 crédit
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Accountable
- The Rise of Citizen Capitalism
- Auteur(s): Michael O'Leary, Warren Valdmanis
- Narrateur(s): Joe Knezevich
- Durée: 9 h et 5 min
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Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them - corporate social responsibility, divestment, impact investing, and government control - risk making our problems worse. With lively storytelling and careful analysis, O’Leary and Valdmanis cut through the tired dogma of current economic thinking to reveal a hopeful truth: If we can make our corporations accountable to a deeper purpose, we can make capitalism both prosperous and good.
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Accountable
- The Rise of Citizen Capitalism
- Narrateur(s): Joe Knezevich
- Durée: 9 h et 5 min
- Date de publication: 2020-08-18
- Langue: Anglais
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Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them - corporate social responsibility, divestment, impact investing, and government control - risk making our problems worse....
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Prix courant: 31,46$ ou 1 crédit
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Prix courant: 26,73$ ou 1 crédit
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Money Anxiety
- Auteur(s): Dan Geller
- Narrateur(s): Robert Austin
- Durée: 4 h et 4 min
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Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.
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Money Anxiety
- Narrateur(s): Robert Austin
- Durée: 4 h et 4 min
- Date de publication: 2016-08-09
- Langue: Anglais
- Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior....
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Prix courant: 19,78$ ou 1 crédit
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- Auteur(s): Steven Quartz, Anette Asp
- Narrateur(s): James Patrick Cronin
- Durée: 10 h
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In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- Narrateur(s): James Patrick Cronin
- Durée: 10 h
- Date de publication: 2015-08-18
- Langue: Anglais
- Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism....
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