Consumer Marketing
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Persuasion: 3 Manuscripts - Persuasion Definitive Guide, Persuasion Mastery, Persuasion Complete Step by Step Guide
- Auteur(s): Ryan James
- Narrateur(s): Miguel Rodriguez
- Durée: 3 h et 51 min
- Version intégrale
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Histoire
Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion is one of the most important skills to acquire and it is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.
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Persuasion: 3 Manuscripts - Persuasion Definitive Guide, Persuasion Mastery, Persuasion Complete Step by Step Guide
- Narrateur(s): Miguel Rodriguez
- Durée: 3 h et 51 min
- Date de publication: 2017-09-15
- Langue: Anglais
- Persuasion is one of the most important skills to acquire and it is all around us....
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Prix courant: 20,10$ ou 1 crédit
Prix réduit: 20,10$ ou 1 crédit
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Auteur(s): Jim Stengel, Tom Post
- Narrateur(s): Jim Stengel
- Durée: 6 h et 53 min
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrateur(s): Jim Stengel
- Durée: 6 h et 53 min
- Date de publication: 2017-09-05
- Langue: Anglais
- Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Youtility for Real Estate
- Why Smart Real Estate Professionals are Helping, Not Selling
- Auteur(s): Jay Baer, Erica Campbell Byrum
- Narrateur(s): Jay Baer, Erica Campbell Byrum
- Durée: 1 h et 51 min
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Youtility, as defined by best-selling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free to differentiate and dominate by providing real value to clients and prospective clients.
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Youtility for Real Estate
- Why Smart Real Estate Professionals are Helping, Not Selling
- Narrateur(s): Jay Baer, Erica Campbell Byrum
- Durée: 1 h et 51 min
- Date de publication: 2015-05-11
- Langue: Anglais
- How real estate professionals can build trust and dominate their competition by creating truly useful marketing....
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Prix courant: 4,62$ ou 1 crédit
Prix réduit: 4,62$ ou 1 crédit
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Auteur(s): Nick Bilton
- Narrateur(s): Mike Chamberlain
- Durée: 8 h
- Version intégrale
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.
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I Live in the Future & Here's How It Works
- Why Your World, Work, and Brain Are Being Creatively Disrupted
- Narrateur(s): Mike Chamberlain
- Durée: 8 h
- Date de publication: 2010-09-14
- Langue: Anglais
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Listen to find out more....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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The Everything Store Sales Guide
- How to Make Money with Amazon FBA
- Auteur(s): Smart Reads
- Narrateur(s): Mark Peterson
- Durée: 1 h et 10 min
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Have you been looking for a way to start a successful online business? Do you dream of leaving your nine-to-five job so you can be your own boss? Would you like to have a position that can give you the financial freedom you've dreamed of? If you answered yes to any of these questions, the Fulfillment by Amazon (FBA) program may be what you're looking for. In this book, you'll find out all the basic questions you have about using this unique program.
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The Everything Store Sales Guide
- How to Make Money with Amazon FBA
- Narrateur(s): Mark Peterson
- Durée: 1 h et 10 min
- Date de publication: 2017-04-28
- Langue: Anglais
- Have you been looking for a way to start a successful online business? Do you dream of leaving your nine-to-five job so you can be your own boss....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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What Is the Business of Literature?
- Auteur(s): Richard Nash
- Narrateur(s): Richard Nash
- Durée: 1 h et 15 min
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This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.
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What Is the Business of Literature?
- Narrateur(s): Richard Nash
- Durée: 1 h et 15 min
- Date de publication: 2015-01-21
- Langue: Anglais
- This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future....
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Prix courant: 12,47$ ou 1 crédit
Prix réduit: 12,47$ ou 1 crédit
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Click
- Auteur(s): Bill Tancer
- Narrateur(s): Bill Tancer
- Durée: 5 h et 20 min
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In Click, Bill Tancer takes us into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are.
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Click
- Narrateur(s): Bill Tancer
- Durée: 5 h et 20 min
- Date de publication: 2008-09-02
- Langue: Anglais
- In Click, Bill Tancer takes us into the massive database of online intelligence to reveal the naked truth about how we use the Web....
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Youtility for Accountants
- Why Smart Accountants Are Helping, Not Selling
- Auteur(s): Jay Baer, Darren Root
- Narrateur(s): Jay Baer, Darren Root
- Durée: 1 h et 18 min
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Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best-selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Youtility for Accountants
- Why Smart Accountants Are Helping, Not Selling
- Narrateur(s): Jay Baer, Darren Root
- Durée: 1 h et 18 min
- Date de publication: 2015-05-11
- Langue: Anglais
- Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry....
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Prix courant: 3,24$ ou 1 crédit
Prix réduit: 3,24$ ou 1 crédit
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Can't Buy Me Like
- How Authentic Customer Connections Drive Superior Results
- Auteur(s): Bob Garfield, Doug Levy
- Narrateur(s): Lee Han
- Durée: 6 h et 28 min
- Version intégrale
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Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.
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Can't Buy Me Like
- How Authentic Customer Connections Drive Superior Results
- Narrateur(s): Lee Han
- Durée: 6 h et 28 min
- Date de publication: 2013-04-11
- Langue: Anglais
- Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media....
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Prix courant: 25,92$ ou 1 crédit
Prix réduit: 25,92$ ou 1 crédit
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Women Want More
- Auteur(s): Michael J. Silverstein, Kate Sayre
- Narrateur(s): Kellie Fitzgerald
- Durée: 10 h et 14 min
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Histoire
Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in 40 countries. That relentless upward climb has left women feeling stressed out, time starved, and overburdened.
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Women Want More
- Narrateur(s): Kellie Fitzgerald
- Durée: 10 h et 14 min
- Date de publication: 2016-05-31
- Langue: Anglais
- Women Want More provides business leaders with the understanding and practices they need to capture their share of the rising "female economy"....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Internet Reputation Management for Businesses
- Auteur(s): Guillermo "William" Rivas
- Narrateur(s): Jason McCoy
- Durée: 6 h et 33 min
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Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.
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Internet Reputation Management for Businesses
- Narrateur(s): Jason McCoy
- Durée: 6 h et 33 min
- Date de publication: 2013-03-28
- Langue: Anglais
- Internet Reputation Management For Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Way We'll Be
- The Zogby Report on the Transformation of the American Dream
- Auteur(s): John Zogby
- Narrateur(s): Dick Hill
- Durée: 8 h et 32 min
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In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.
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The Way We'll Be
- The Zogby Report on the Transformation of the American Dream
- Narrateur(s): Dick Hill
- Durée: 8 h et 32 min
- Date de publication: 2008-08-20
- Langue: Anglais
- In this examination of contemporary American culture, pollster John Zogby explores who Americans are today, identifying patterns in our social makeup that hint at the way we'll be....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Selling the Fountain of Youth
- How the Anti-Aging Industry Made a Disease Out of Getting Old - and Made Billions
- Auteur(s): Arlene Weintraub
- Narrateur(s): Dina Pearlman
- Durée: 7 h et 49 min
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The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.
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Selling the Fountain of Youth
- How the Anti-Aging Industry Made a Disease Out of Getting Old - and Made Billions
- Narrateur(s): Dina Pearlman
- Durée: 7 h et 49 min
- Date de publication: 2010-08-24
- Langue: Anglais
- The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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Social Responsibility: When Pigs Fly
- Bigshots' Bull
- Auteur(s): Pete Geissler
- Narrateur(s): Julie Eickhoff
- Durée: 43 min
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Histoire
This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising and public relations folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated or brainwashed.
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Social Responsibility: When Pigs Fly
- Bigshots' Bull
- Narrateur(s): Julie Eickhoff
- Durée: 43 min
- Date de publication: 2015-09-28
- Langue: Anglais
- This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain....
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Prix courant: 5,22$ ou 1 crédit
Prix réduit: 5,22$ ou 1 crédit
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Everyone's a Critic
- Winning Customers in a Review-Driven World
- Auteur(s): Bill Tancer
- Narrateur(s): Sean Pratt
- Durée: 6 h et 10 min
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How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.
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Everyone's a Critic
- Winning Customers in a Review-Driven World
- Narrateur(s): Sean Pratt
- Durée: 6 h et 10 min
- Date de publication: 2014-10-16
- Langue: Anglais
- Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Auteur(s): Steve Curtin
- Narrateur(s): Sean Pratt
- Durée: 6 h et 29 min
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Au global
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Histoire
Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Narrateur(s): Sean Pratt
- Durée: 6 h et 29 min
- Date de publication: 2013-07-02
- Langue: Anglais
- This audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Summary of Think and Grow Rich
- 11 Page Pocket Summary of the Concepts and Philosophy of Dr. Napoleon Hill with Charles Haanel Master Key System Bonus Section
- Auteur(s): George Mentz
- Narrateur(s): Clay Lomakayu
- Durée: 20 min
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Histoire
The research and writing of Think and Grow Rich lasted over 20 years. Ultimately Dr. Napoleon Hill sold over 30 million copies. As for his personal influences, he did write a letter to Charles F. Haanel to say that Haanel's Master Key System had much inspired him and changed his life. Throughout his life, he spent a great deal of time teaching and helping others to learn the laws of success.
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Summary of Think and Grow Rich
- 11 Page Pocket Summary of the Concepts and Philosophy of Dr. Napoleon Hill with Charles Haanel Master Key System Bonus Section
- Narrateur(s): Clay Lomakayu
- Durée: 20 min
- Date de publication: 2015-12-07
- Langue: Anglais
- The research and writing of Think and Grow Rich lasted over 20 years. Ultimately Dr. Napoleon Hill sold over 30 million copies....
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Prix courant: 5,22$ ou 1 crédit
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Survival Planning - How to Survive Without Money
- Be Prepared to Survive
- Auteur(s): Dr. Leland Benton
- Narrateur(s): Larry Terpening
- Durée: 1 h et 15 min
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Survival Planning - How To Survive Without Money is an intriguing book that takes the listener on adventure of readjusting their mindset to surviving in today's economic downturn without the need for money. The bullet points of what it discusses are as follows: survival in general, how to survive without money, no money how to survive, surviving without money, live without cash, prepared survival, and survival money.
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Survival Planning - How to Survive Without Money
- Be Prepared to Survive
- Narrateur(s): Larry Terpening
- Durée: 1 h et 15 min
- Date de publication: 2013-04-23
- Langue: Anglais
- Once Dr. Benton shows you how to survive without money, you will never be the same person. It worked for him and it will work for you too....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Your Best Health Care Now
- Get Doctor Discounts, Save with Better Health Insurance, Find Affordable Prescriptions
- Auteur(s): Frank Lalli
- Narrateur(s): Tom Zingarelli
- Durée: 8 h et 33 min
- Version intégrale
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Histoire
Based on three years of research and more than 300 firsthand interviews with experts, Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you. You'll learn all the smart moves and timely tips to get better care and save hundreds, if not thousands, of dollars - no matter what your concerns may be. Whether you're trying to book a free checkup, negotiate with a surgeon, or worrying about high insurance deductibles and rising premiums, Your Best Health Care Now has the answers you need.
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Your Best Health Care Now
- Get Doctor Discounts, Save with Better Health Insurance, Find Affordable Prescriptions
- Narrateur(s): Tom Zingarelli
- Durée: 8 h et 33 min
- Date de publication: 2016-09-20
- Langue: Anglais
- Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you....
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Prix courant: 37,04$ ou 1 crédit
Prix réduit: 37,04$ ou 1 crédit
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Auteur(s): Michael Hammer
- Narrateur(s): Michael Hammer
- Durée: 6 h et 2 min
- Version abrégée
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Au global
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Performance
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Histoire
Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. Their costs are lower and their quality higher than their competitors’; they get new products to market faster and they provide better customer service. How do they do it? Through near-fanatical attention to the basics of business, and by managing these basics in new and creative ways.
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The Agenda
- What Every Business Must Do to Dominate the Decade
- Narrateur(s): Michael Hammer
- Durée: 6 h et 2 min
- Date de publication: 2001-10-05
- Langue: Anglais
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The Agenda teaches the ideas and techniques that any company—large or small, service firm or manufacturer—can use to out-execute and out-innovate its competitors....
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Prix courant: 17,42$ ou 1 crédit
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