Consumer Marketing

Liste de produits
    • How Decoupling Drives Consumer Disruption
    • Auteur(s): Thales S. Teixeira, Greg Piechota
    • Narrateur(s): Tom Weitzel
    • Durée: 11 h et 14 min
    • Date de publication: 2019-02-19
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • How Incentives Really Work
    • Auteur(s): Uri Gneezy
    • Narrateur(s): Jonathan Todd Ross
    • Durée: 9 h et 27 min
    • Date de publication: 2023-03-21
    • Langue: Anglais
    • Pas de évaluations
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Why the Key to Fixing Everything Is All of Us
    • Auteur(s): Jon Alexander
    • Narrateur(s): Jon Alexander, Brian Eno
    • Durée: 8 h et 52 min
    • Date de publication: 2022-11-14
    • Langue: Anglais
    • Pas de évaluations
    • "Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...

    Prix courant: 38,69$ ou 1 crédit

    Prix réduit: 38,69$ ou 1 crédit

    • Why the Future of Business Is Selling Less of More
    • Auteur(s): Chris Anderson
    • Narrateur(s): Christopher Nissley
    • Durée: 7 h et 56 min
    • Date de publication: 2006-07-11
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
    • Auteur(s): Matthew Paulson
    • Narrateur(s): James Woosley
    • Durée: 6 h et 6 min
    • Date de publication: 2019-06-06
    • Langue: Anglais
    • 3.5 out of 5 stars 3 évaluations
    • In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • 100 Ways to Persuade and Convince Consumers with Neuromarketing
    • Auteur(s): Roger Dooley
    • Narrateur(s): Mark Ashby
    • Durée: 7 h et 14 min
    • Date de publication: 2020-07-09
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • The Untold Story of Multi-Level Marketing
    • Auteur(s): Robert L. FitzPatrick
    • Narrateur(s): Robert L. FitzPatrick
    • Durée: 12 h et 7 min
    • Date de publication: 2021-12-01
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • The Single Most Important Decision Before Starting Your Business
    • Auteur(s): Ryan Levesque
    • Narrateur(s): Ryan Levesque
    • Durée: 4 h et 32 min
    • Date de publication: 2019-04-30
    • Langue: Anglais
    • 4.5 out of 5 stars 12 évaluations
    • What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque has guided thousands of entrepreneurs through the journey of answering this question....

    Prix courant: 11,66$ ou 1 crédit

    Prix réduit: 11,66$ ou 1 crédit

  • Prix courant: 8,71$ ou 1 crédit

    Prix réduit: 8,71$ ou 1 crédit

    • And Other Unexpected Forces that Shape How We Think, Feel, and Behave
    • Auteur(s): Adam Alter
    • Narrateur(s): Tristan Morris
    • Durée: 7 h et 18 min
    • Date de publication: 2013-03-21
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • Auteur(s): Matt Johnson PhD, Prince Ghuman
    • Narrateur(s): Roger Wayne
    • Durée: 8 h et 59 min
    • Date de publication: 2020-05-19
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    Prix courant: 21,67$ ou 1 crédit

    Prix réduit: 21,67$ ou 1 crédit

    • Decision-Making Beyond the Numbers
    • Auteur(s): John Kay, Mervyn King
    • Narrateur(s): Roger Davis
    • Durée: 15 h et 50 min
    • Date de publication: 2020-03-17
    • Langue: Anglais
    • 3.5 out of 5 stars 8 évaluations
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • 5 Steps to Ridiculously Consistent Growth
    • Auteur(s): John Jantsch
    • Narrateur(s): John Jantsch
    • Durée: 5 h et 30 min
    • Date de publication: 2021-09-21
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow....

    Prix courant: 25,63$ ou 1 crédit

    Prix réduit: 25,63$ ou 1 crédit

    • How Bad Habits Became Big Business
    • Auteur(s): David T. Courtwright
    • Narrateur(s): Qarie Marshall
    • Durée: 9 h et 15 min
    • Date de publication: 2019-05-06
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Prix courant: 20,43$ ou 1 crédit

    Prix réduit: 20,43$ ou 1 crédit

    • Living More with Less
    • Auteur(s): James Wallman
    • Narrateur(s): Kris Dyer
    • Durée: 9 h et 10 min
    • Date de publication: 2016-04-04
    • Langue: Anglais
    • 4.5 out of 5 stars 6 évaluations
    • Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
    • Auteur(s): Geoffrey Colon
    • Narrateur(s): Geoffrey Colon
    • Durée: 6 h et 14 min
    • Date de publication: 2016-07-15
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking....

    Prix courant: 31,16$ ou 1 crédit

    Prix réduit: 31,16$ ou 1 crédit

    • Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    • Auteur(s): Martin Lindstrom
    • Narrateur(s): Dan Woren
    • Durée: 10 h et 40 min
    • Date de publication: 2011-09-20
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • How to Build Enduring Bonds Between Brands, Consumers and Markets
    • Auteur(s): Matt Johnson, Tessa G. Misiaszek PhD
    • Narrateur(s): Stephanie Cannon
    • Durée: 6 h et 9 min
    • Date de publication: 2022-10-25
    • Langue: Anglais
    • Pas de évaluations
    • How do you make sure your brand connects with consumers? Branding that Means Business shows listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • Align Your Markets, Organization, and Strategy Around Customer Needs
    • Auteur(s): Jim Kalbach, Michael Schrage - foreword
    • Narrateur(s): Tom Parks
    • Durée: 8 h et 10 min
    • Date de publication: 2024-05-28
    • Langue: Anglais
    • Pas de évaluations
    • These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.

    Prix courant: 21,92$ ou 1 crédit

    Prix réduit: 21,92$ ou 1 crédit

    • Building the Life We Cannot Buy
    • Auteur(s): Michael Harris
    • Narrateur(s): Vijay Mehta
    • Durée: 4 h et 13 min
    • Date de publication: 2021-12-28
    • Langue: Anglais
    • 3.5 out of 5 stars 5 évaluations
    • In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives....

    Prix courant: 24,48$ ou 1 crédit

    Prix réduit: 24,48$ ou 1 crédit