Consumer Research
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Free Innovation
- Auteur(s): Eric von Hippel
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
- Date de publication: 2016-11-18
- Langue: Anglais
- In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm"....
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Prix courant: 23,51$ ou 1 crédit
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli
- Durée: 4 h et 24 min
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Narrateur(s): Joseph A. Michelli
- Durée: 4 h et 24 min
- Date de publication: 2024-03-26
- Langue: Anglais
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience....
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Prix courant: 22,97$ ou 1 crédit
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Making Millions, Going Broke
- Auteur(s): Gary Arblaster
- Narrateur(s): Gary Arblaster
- Durée: 4 h et 48 min
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In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well. He not only provides a behind the scenes look of the financially independent, he also provides you with thought-provoking questions for you to consider in your own financial situation.
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Making Millions, Going Broke
- Narrateur(s): Gary Arblaster
- Durée: 4 h et 48 min
- Date de publication: 2023-03-09
- Langue: Anglais
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In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well....
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Prix courant: 18,74$ ou 1 crédit
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Auteur(s): Dr. Kelly Henry
- Narrateur(s): Millian Quinteros
- Durée: 2 h et 48 min
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This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Narrateur(s): Millian Quinteros
- Durée: 2 h et 48 min
- Date de publication: 2021-01-28
- Langue: Anglais
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This book is not just about customer service. It's about how to run and sustain a successful business.....
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Prix courant: 15,14$ ou 1 crédit
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Auteur(s): Graham Jones
- Narrateur(s): Steven Menasche
- Durée: 6 h et 31 min
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Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Narrateur(s): Steven Menasche
- Durée: 6 h et 31 min
- Date de publication: 2015-08-25
- Langue: Anglais
- Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone....
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Prix courant: 33,39$ ou 1 crédit
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Auteur(s): Bridget Brennan
- Narrateur(s): Lisa Wright
- Durée: 4 h et 19 min
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In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Narrateur(s): Lisa Wright
- Durée: 4 h et 19 min
- Date de publication: 2019-03-05
- Langue: Anglais
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Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women....
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Prix courant: 22,13$ ou 1 crédit
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Auteur(s): Jonathan Stringfield
- Narrateur(s): Brian P. Craig
- Durée: 7 h et 3 min
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Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Narrateur(s): Brian P. Craig
- Durée: 7 h et 3 min
- Date de publication: 2022-08-23
- Langue: Anglais
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In Get in the Game, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem....
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Prix courant: 22,26$ ou 1 crédit
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Auteur(s): Janelle Estes, Andy MacMillan
- Narrateur(s): Lexi Mae
- Durée: 6 h et 8 min
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrateur(s): Lexi Mae
- Durée: 6 h et 8 min
- Date de publication: 2022-02-15
- Langue: Anglais
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the Creator Economy
- Auteur(s): Gary Henderson
- Narrateur(s): Gary Henderson
- Durée: 3 h et 9 min
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The go-to entrepreneurial guide for establishing your platform, building your audience, and monetizing your skills and services on Clubhouse, the audio-only social media app.
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The definitive guide for Creators on Clubhouse
- Écrit par David Wedemire le 2021-12-09
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the Creator Economy
- Narrateur(s): Gary Henderson
- Durée: 3 h et 9 min
- Date de publication: 2021-12-07
- Langue: Anglais
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The go-to entrepreneurial guide for establishing your platform, building your audience, and monetizing your skills and services on Clubhouse, the audio-only social media app....
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Prix courant: 10,49$ ou 1 crédit
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Accountable
- The Rise of Citizen Capitalism
- Auteur(s): Michael O'Leary, Warren Valdmanis
- Narrateur(s): Joe Knezevich
- Durée: 9 h et 5 min
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Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them - corporate social responsibility, divestment, impact investing, and government control - risk making our problems worse. With lively storytelling and careful analysis, O’Leary and Valdmanis cut through the tired dogma of current economic thinking to reveal a hopeful truth: If we can make our corporations accountable to a deeper purpose, we can make capitalism both prosperous and good.
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Accountable
- The Rise of Citizen Capitalism
- Narrateur(s): Joe Knezevich
- Durée: 9 h et 5 min
- Date de publication: 2020-08-18
- Langue: Anglais
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Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them - corporate social responsibility, divestment, impact investing, and government control - risk making our problems worse....
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Prix courant: 31,46$ ou 1 crédit
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IoT Inc.
- How Your Company Can Use the Internet of Things to Win in the Outcome Economy
- Auteur(s): Bruce Sinclair
- Narrateur(s): Scott Pollak
- Durée: 7 h et 10 min
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Smart products are everywhere. They're in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do - and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver - it's where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you'll leave the competition in the dust.
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IoT Inc.
- How Your Company Can Use the Internet of Things to Win in the Outcome Economy
- Narrateur(s): Scott Pollak
- Durée: 7 h et 10 min
- Date de publication: 2021-09-07
- Langue: Anglais
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This essential guide provides an in-depth look into IoT - how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT, and a deep dive into how to develop and implement a powerful IoT strategy....
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Prix courant: 22,97$ ou 1 crédit
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Prix courant: 26,73$ ou 1 crédit
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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- Auteur(s): Michael Barnett
- Narrateur(s): Samantha Novak
- Durée: 3 h et 50 min
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While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.
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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- Narrateur(s): Samantha Novak
- Durée: 3 h et 50 min
- Date de publication: 2022-03-16
- Langue: Anglais
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Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses....
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Prix courant: 15,10$ ou 1 crédit
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Stop or Go!
- 25 Critical Factors Every Consumer Packaged Goods Founder Must Learn, Research and Analyze before Deciding to Invest in Their Dream Product Concept
- Auteur(s): Doug Pick
- Narrateur(s): Doug Pick
- Durée: 1 h et 28 min
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Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise.
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Stop or Go!
- 25 Critical Factors Every Consumer Packaged Goods Founder Must Learn, Research and Analyze before Deciding to Invest in Their Dream Product Concept
- Narrateur(s): Doug Pick
- Durée: 1 h et 28 min
- Date de publication: 2024-05-10
- Langue: Anglais
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Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO!
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Prix courant: 8,71$ ou 1 crédit
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Dynamic Direct Response Copywriting
- The Proven Way to Build Relationships and Grow Your Business
- Auteur(s): Debra Hilton
- Narrateur(s): Debra Hilton
- Durée: 3 h et 59 min
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How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea. This book helps you discover the 'hook' that makes what you are offering irresistible, the words that resonate, the stories that sell to your ideal customers over and over again so you can develop evergreen marketing collateral and stay top-of-mind with the passing parade of prospects and clients and keep increasing your profits.
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Dynamic Direct Response Copywriting
- The Proven Way to Build Relationships and Grow Your Business
- Narrateur(s): Debra Hilton
- Durée: 3 h et 59 min
- Date de publication: 2024-05-29
- Langue: Anglais
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How do I attract new clients and retain existing ones? This is the central question when marketing any product, service, or idea.
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Prix courant: 18,74$ ou 1 crédit
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- Auteur(s): David S. Duncan
- Narrateur(s): Roberto Rocha
- Durée: 5 h et 44 min
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Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- Narrateur(s): Roberto Rocha
- Durée: 5 h et 44 min
- Date de publication: 2024-04-30
- Langue: Portugais
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Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro.
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Prix courant: 17,81$ ou 1 crédit
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Are Your Leads Killing Your Business?
- SaaS, Tech and B2B CEOs and Sales; Double Your Pipeline & Revenues in 90 Days by Attracting the Right Prospects, Accelerating Decisions, and Activating Clients
- Auteur(s): Mark Osborne
- Narrateur(s): Robert Plank
- Durée: 3 h et 40 min
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Covid-19 lockdowns accelerated major changes in the B2B buying world, fast-forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind. This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues. It's a framework proven to DOUBLE pipeline quality and revenues in 90 Days by adapting to how B2B Buyers make decisions today.
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Are Your Leads Killing Your Business?
- SaaS, Tech and B2B CEOs and Sales; Double Your Pipeline & Revenues in 90 Days by Attracting the Right Prospects, Accelerating Decisions, and Activating Clients
- Narrateur(s): Robert Plank
- Durée: 3 h et 40 min
- Date de publication: 2024-04-02
- Langue: Anglais
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This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues.
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Afrifluence
- Unlocking the Potential of African Influencers
- Auteur(s): Emmanuel Bope, Solange Bope
- Narrateur(s): Alicia
- Durée: 2 h et 4 min
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In "Afrifluence," we embark on a transformative journey into the heart of African creativity, exploring its immense potential to reshape narratives, perceptions, and economies on a global scale. This book is more than just a guide, it's a manifesto for African influencers ready to harness the true power of their creative content and capitalize on the wealth of opportunities awaiting them.
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Afrifluence
- Unlocking the Potential of African Influencers
- Narrateur(s): Alicia
- Durée: 2 h et 4 min
- Date de publication: 2024-03-18
- Langue: Anglais
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In "Afrifluence," we embark on a transformative journey into the heart of African creativity, exploring its immense potential to reshape narratives, perceptions, and economies on a global scale.
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Consumer's Guide to a Brave New World
- Auteur(s): Wesley J. Smith
- Narrateur(s): Brian Emerson
- Durée: 8 h et 24 min
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What is embryonic stem cell research? Why is it so controversial? What is its relationship to human cloning? Events are moving so fast and biotechnology seems so complicated that many of us don't have an informed opinion about issues that are remaking the human future before our very eyes.
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Consumer's Guide to a Brave New World
- Narrateur(s): Brian Emerson
- Durée: 8 h et 24 min
- Date de publication: 2006-08-02
- Langue: Anglais
- Wesley J. Smith provides us with a guide to the new world that is no longer a figment of our imagination, but right around the corner of our lives....
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Prix courant: 17,58$ ou 1 crédit
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Big Data
- Los Datos Como Generadores de Valor
- Auteur(s): Edison Medina La Plata
- Narrateur(s): Héctor Bonilla
- Durée: 2 h et 52 min
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Histoire
¿Estás utilizando inteligentemente toda la data recopilada y almacenada? En un escenario de feroces transformaciones digitales, debemos ser capaces de ayudar a nuestras organizaciones a salir airosas de estos cambios y ser competentes al desarrollar empresas basadas en datos (data driven). No se trata de trabajar con hojas de cálculo u otros mecanismos tradicionales, sino de emplear una gestión eficaz de los datos que genere enormes beneficios para las instituciones y para todo aquel que emprenda en el mundo de hoy.
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Big Data
- Los Datos Como Generadores de Valor
- Narrateur(s): Héctor Bonilla
- Durée: 2 h et 52 min
- Date de publication: 2024-01-19
- Langue: Espagnol
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¿Estás utilizando inteligentemente toda la data recopilada y almacenada? En un escenario de feroces transformaciones digitales, debemos ser capaces...
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Prix courant: 18,05$ ou 1 crédit
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