Consumer Research
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- Auteur(s): Ron Willingham
- Narrateur(s): Ron Willingham
- Durée: 2 h et 16 min
- Version abrégée
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Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills", showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- Narrateur(s): Ron Willingham
- Durée: 2 h et 16 min
- Date de publication: 2010-02-05
- Langue: Anglais
- Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques....
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Auteur(s): Renee Evenson
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
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Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
- Date de publication: 2017-12-12
- Langue: Anglais
- Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Arriving Today
- From Factory to Front Door - Why Everything Has Changed About How and What We Buy
- Auteur(s): Christopher Mims
- Narrateur(s): James Fouhey
- Durée: 11 h et 23 min
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We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.
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A timely read in a fascinating era
- Écrit par Gp le 2021-10-29
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Arriving Today
- From Factory to Front Door - Why Everything Has Changed About How and What We Buy
- Narrateur(s): James Fouhey
- Durée: 11 h et 23 min
- Date de publication: 2021-09-14
- Langue: Anglais
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Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. Mims asks us to consider the system’s vulnerability and its resilience....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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Too Much Information
- Understanding What You Don’t Want to Know
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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William Shatner?
- Écrit par Robert Doyle le 2021-01-14
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
- Date de publication: 2020-11-17
- Langue: Anglais
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The best-selling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it - but sometimes seek it out....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Auteur(s): Lizabeth Cohen
- Narrateur(s): Karen White
- Durée: 21 h et 43 min
- Version intégrale
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Narrateur(s): Karen White
- Durée: 21 h et 43 min
- Date de publication: 2018-06-05
- Langue: Anglais
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....
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Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- Auteur(s): Sinan Aral
- Narrateur(s): Mike Chamberlain
- Durée: 14 h et 38 min
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Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.
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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- Narrateur(s): Mike Chamberlain
- Durée: 14 h et 38 min
- Date de publication: 2020-09-15
- Langue: Anglais
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Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health....
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Prix courant: 26,22$ ou 1 crédit
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Auteur(s): Matt Johnson PhD, Prince Ghuman
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
- Date de publication: 2020-05-19
- Langue: Anglais
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
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Prix courant: 19,92$ ou 1 crédit
Prix réduit: 19,92$ ou 1 crédit
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Auteur(s): Savio Chan, Michael Zakkour
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Narrateur(s): Kevin Stillwell
- Durée: 8 h et 16 min
- Date de publication: 2020-07-27
- Langue: Anglais
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are....
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Prix courant: 22,26$ ou 1 crédit
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Auteur(s): Michael J. Silverstein, Abheek Singhi, Carol Liao, Autres
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
- Date de publication: 2013-02-06
- Langue: Anglais
- You've heard of the burgeoning consumer markets in China and India that are driving the world economy....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- Auteur(s): Neal Schaffer
- Narrateur(s): Stu Gray
- Durée: 6 h et 36 min
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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- Narrateur(s): Stu Gray
- Durée: 6 h et 36 min
- Date de publication: 2020-03-17
- Langue: Anglais
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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Unleash Your Primal Brain
- Demystifying How We Think and Why We Act
- Auteur(s): Tim Ash
- Narrateur(s): Tim Ash
- Durée: 5 h et 16 min
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We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.
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Interesting compressed information.
- Écrit par Mother le 2020-10-24
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Unleash Your Primal Brain
- Demystifying How We Think and Why We Act
- Narrateur(s): Tim Ash
- Durée: 5 h et 16 min
- Date de publication: 2020-07-21
- Langue: Anglais
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Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine....
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Prix courant: 15,14$ ou 1 crédit
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Design for How People Think
- Using Brain Science to Build Better Products
- Auteur(s): John Whalen PhD
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 43 min
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrateur(s): Mitchell Dorian
- Durée: 4 h et 43 min
- Date de publication: 2021-05-18
- Langue: Anglais
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Auteur(s): Category Pirates, Eddie Yoon, Christopher Lochhead, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 55 min
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrateur(s): Jason DeFillippo
- Durée: 55 min
- Date de publication: 2023-01-11
- Langue: Anglais
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Auteur(s): John Gerzema, Michael D'Antonio
- Narrateur(s): Ray Chase
- Durée: 8 h et 59 min
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In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Narrateur(s): Ray Chase
- Durée: 8 h et 59 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Compelling and insightful, Spend Shift is essential listening for anyone interested in how values are changing and how businesses can connect with consumers after the recession....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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Follow the Feeling
- Brand Building in a Noisy World
- Auteur(s): Kai D. Wright
- Narrateur(s): Kai D. Wright
- Durée: 7 h et 55 min
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In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.
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Follow the Feeling was so helpful.
- Écrit par Kaaren le 2020-12-24
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Follow the Feeling
- Brand Building in a Noisy World
- Narrateur(s): Kai D. Wright
- Durée: 7 h et 55 min
- Date de publication: 2019-08-13
- Langue: Anglais
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In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Find out....
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Prix courant: 22,26$ ou 1 crédit
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Auteur(s): Craig Wilson
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
- Date de publication: 2019-05-14
- Langue: Anglais
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Craig Wilson outlines game-changing insights for providers who desire fiercely loyal behavior....
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Prix courant: 22,26$ ou 1 crédit
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Digital Renaissance
- What Data and Economics Tell Us About the Future of Popular Culture
- Auteur(s): Joel Waldfogel
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 53 min
- Version intégrale
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The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.
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Refutes your intuition and shows its work
- Écrit par Family le 2019-12-26
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Digital Renaissance
- What Data and Economics Tell Us About the Future of Popular Culture
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 53 min
- Date de publication: 2018-11-13
- Langue: Anglais
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In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance....
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Prix courant: 22,26$ ou 1 crédit
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Auteur(s): Michelle Baddeley
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
- Date de publication: 2018-07-10
- Langue: Anglais
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces and investigates why herding only sometimes works out well....
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Prix courant: 27,83$ ou 1 crédit
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Version intégrale
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Histoire
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....
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Prix courant: 7,77$ ou 1 crédit
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What Is the Business of Literature?
- Auteur(s): Richard Nash
- Narrateur(s): Richard Nash
- Durée: 1 h et 15 min
- Version intégrale
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Au global
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Performance
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Histoire
This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.
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What Is the Business of Literature?
- Narrateur(s): Richard Nash
- Durée: 1 h et 15 min
- Date de publication: 2015-01-21
- Langue: Anglais
- This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Prix courant: 12,47$ ou 1 crédit
Prix réduit: 12,47$ ou 1 crédit
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