Content Business

Content marketing works based on the idea that modern consumers are sick of being marketed to directly and are wary of anything that even begins to sound like a sales pitch. Providing them with legitimate, non-promotional content allows them to come to value your own personal brand along with the products or services you are providing to the point that when they are ready to pull the trigger and make a purchase that falls under your sphere of influence they naturally think about you first.

The Content Formula answers the biggest question currently on marketers' minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

In today's fast-paced and technologically advanced world, the digital age has brought about significant changes in the way businesses operate. The rise of the internet and the proliferation of digital devices have revolutionized the way companies reach, engage, and interact with their target audience.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

Knockout Sales Tactics They Won’t Teach You At Business School Written by a sales veteran with a track record spanning millions of pounds and dollars in sealed deals, this book blends the best psychological, NLP (Neuro Linguistic Programming) and classical persuasion techniques with a street-wise, gritty success system based on the author’s own hard experience in selling and training sales professionals at the highest level.

No matter who you are or what industry you're in, all businesses and entrepreneurs need a web presence with strategic, quality content to truly thrive in this digital world. It's unavoidable, and those who understand this have created, implemented, and worked to perfect their own content plan.

Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.

You have a blog and are active on social media. You post often - okay, most of the time.... To be really honest, you haven’t posted anything worthwhile in a long time. It’s just so hard to keep a consistent flow of content going on a daily or weekly basis. You found inspiration today and created a masterpiece, but there is no way you can repeat that weekly. You need some sort of strategy to make it work. This is what this book is all about: giving you a plan not only to create your content but also to automate the publishing.

Don’t spend more than $50 on bulky books that deliver more fluff than content. Get access to the Business Praxis Study Guide that will teach you what you need to know to pass the Praxis Business Education 5101 Content Knowledge Test! Learn the top testing strategies to turn yourself from a bad test taker to a top test taker with over 175 key phrases and terms defined and explained and more than 70 critical points you can expect on the test, spend your time studying not making flashcards.

An introductory guide to the subject to get you started. Rob has great insights but doesn't pretend to know it all and acknowledges how the field is growing. Provides lots of practical tips to get started right away to expand your work and personal contacts.

Written by experts and authorities in the field and professionally narrated for easy listening, this outline is a valuable tool both during your course and before exam time, or if you’re simply interested in the subject of federal legislation. Each outline is detailed and comprehensive, covering everything you might expect to learn in a typical law school course. Included are both capsule and detailed explanations of critical issues and topics you must know to master the course.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Series 6 exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the test. The material is accurate, up-to-date, and broken down into bite-sized chapters. There are quizzes and key takeaways sections following each chapter to review questions commonly tested and drive home key points.

SEO copywriting is the art of creating online content loved by both people and search engines. This content will ensure that your business website ranks well on the search engine result pages. If your SEO content is written only for Google, it will sound inauthentic or even robotic. However, if you write content only for the readers, your website may lack essential keywords used by people. Therefore, we understand why this balance can be tricky to maintain. But you need not worry because this book will teach you everything and more about this balance.

Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

Do you know what it takes to make your business successful in this day and age? In Marketing A to Z, discover tried and true principles and tactics that have been used by professionals for generations, as well as new techniques to meet the demands of today's challenges in the digital world.

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

Content is king, content marketing is the future of online marketing, you heard it all. And if something is this hyped up and trendy, it means it is growing at a rate faster than the speed of light. Imagine getting free, highly qualified, ready to buy leads without spending a fortune on marketing. The learning curve of content marketing can be quite a rabbit hole. You need to have an effective blueprint and content marketing strategy, so you don’t have to do all the heavy lifting by yourself by trying to fit all the pieces together.

In the ever-evolving landscape of digital marketing, creating content that captivates and converts is the ultimate key to success. In this powerful audiobook, unveil the secrets to mastering content marketing strategies that yield tangible results and drive your brand to new heights.

En esta guía encontrarás lo que necesitas, tú o tu equipo (departamento de marketing, community manager, gestor de redes sociales, etc.), desde qué softwares utilizar, tipos de contenido hasta características de las publicaciones, ¡y mucho más!

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.