Content Business

An introductory guide to the subject to get you started. Rob has great insights but doesn't pretend to know it all and acknowledges how the field is growing. Provides lots of practical tips to get started right away to expand your work and personal contacts.

Most customers are used to being marketed to all day long. They see advertisements everywhere and can smell a sales pitch from a mile away. They are often tired of it, and if you spend all of your time on this same approach, they will basically just ignore you. Content marketing takes a different approach, looking at how to form relationships and provide value to the customer rather than just sell to them.

Content marketing is effective because today’s consumers are tired of feeling as though they are constantly being sold something. With this in mind, it is then easy to create the type of content that provides them with a service while still promoting your own brand and interests. If you are familiar with content marketing, then you know that this strategy can be extremely effective; unfortunately, so does the competition.

The Content Formula answers the biggest question currently on marketers' minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

In an increasingly competitive job market, it is essential that your voice doesn’t let you down. Voice for Women in Business gives you the strategies and vocal techniques to help to you speak with vocal elegance, to find your voice of authority, and to help you gain greater vocal confidence. First impressions matter! Voice for Women in Business will help you to make the right vocal impact in many professional scenarios.

Look, you don’t have to go on a reality TV show to build a following and try to make money from it. Instead, you can shortcut the process by following the advice that I outline in this book. So what are you waiting for? There’s money to be made!

Seeking a better method for reaching the right audience? Discover the revolutionary new twist to keep your business popular and profitable. Struggling to see results from the social media grind? Feeling trapped behind pay-to-play walled gardens? Plagued by too many confusing approaches to online marketing? With decades of experience in digital entrepreneurship, author, podcaster, and PR expert Scott Winterroth has helped countless creators hit their stride and soar into success.

Content marketing works based on the idea that modern consumers are sick of being marketed to directly and are wary of anything that even begins to sound like a sales pitch. Providing them with legitimate, non-promotional content allows them to come to value your own personal brand along with the products or services you are providing to the point that when they are ready to pull the trigger and make a purchase that falls under your sphere of influence they naturally think about you first.

This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing. Get a thorough understanding of SEO, how it worked in the past, and how it’s changing for the future. You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and digital marketing for your brand.

Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line.

You have a blog and are active on social media. You post often - okay, most of the time.... To be really honest, you haven’t posted anything worthwhile in a long time. It’s just so hard to keep a consistent flow of content going on a daily or weekly basis. You found inspiration today and created a masterpiece, but there is no way you can repeat that weekly. You need some sort of strategy to make it work. This is what this book is all about: giving you a plan not only to create your content but also to automate the publishing.

¿Sabes qué es el marketing digital? Quizás te hayan hablado de costosas campañas con anuncios pagados en Facebook o Google donde solo pierdes tu dinero. Pero… eso no es todo. Lo cierto es que puedes crear contenido digital y conseguir clientes GRATIS.

My first book introduced the concept of fueling your employer brand. After it was published, and I had discussed it with peers, business leaders, and owners, and a wealth of additional information emerged. This led to a number of research projects that catalyzed and developed my thinking around the employer-brand concept. Fuel Your Employer Brand really looked at the very basic concepts of the subject. This audiobook therefore takes the original chapters of the first book that are most relevant and builds on them.

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue - that's what the top of the funnel is all about. It can be a marketer's Paradise City, but without focus it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.

A Guide to Executing Film Content is a concise roadmap for advertisers, demonstrating how to navigate the complexities of managing and collaborating with external creative partners.

Advertisers use creative content to sell products or services. Creative film content (moving imagery) can reach consumers across multiple media platforms, including—but not limited to—television, the Internet, in-store, or on mobile devices. Creative content starts with an idea brought to life through the film production process, which consists of guiding principles centered on execution by way of specific tasks and actions.

In the future, artificial intelligence will create virtually all of the content we consume. This audiobook reviews how AI is already helping create written content, images, video, and music. It then explains how AI will be a valuable tool for content creators in the short-term. Finally, it discusses the risks and benefits of AI-created content.

B2C Content Writing: How to Write Case Stories is a comprehensive how-to manual which will teach you a new form of content writing for your B2C clients. This is an untapped market, so learn a new skill and launch a new career or side gig while helping your clients become more successful.

Sie hören, warum Online-Content so wirkungsvoll ist. Anders als im "Offline-Business" kann man das Prinzip der Reziprozität stärker für sich nutzen. Außerdem: immer genügend Ideen für neue Inhalte!Zusätzliche Multiplikatoren-Effekte, sinnvolle erste Schritte.

Whether you're a seasoned marketer or just starting out, "Master Content Marketing" is your ultimate guide to creating impactful connections, driving meaningful engagement, and wielding lasting influence through the art of content.