Content Marketing

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

Dead deals are the worst. You've put in all that time and energy into trying to make something work, only to end up with it not working. Ryan Serhant shares how salespeople can turn a dead deal into a big win.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

Imagine what life would be like if millions of people visited your content and all of your product launches were massive successes. You can create the content you love and know it will have an impact on your audience. You don't have to create content and grow your brand on the side. All of this is possible when you know and implement the key secrets that have transformed many content brands in the past. Regardless of your experience with creating and marketing your content, you can use the insights in this book to take your business to the next level.

Did you know that there are simple things you can do to become a world-class digital marketer and attract high-value clients to your brand while keeping them for good without constant struggles? Within this narration, you’ll learn how to use social media to enhance your personal brand, reach out to more customers, and how to leverage social media to influence consumer purchasing decisions. You’ll also discover the newest Search Engine Optimization (SEO) trends and how to rise above technological uncertainties and thrive in a digital economy.

Dre Baldwin shares content marketing ideas for an electrical contractor.

Schluss mit Social-Media-Chaos: Dein Leitfaden zur erfolgreichen Social-Media-Strategie – jetzt als Hörbuch! Hörst du beim Gedanken an Social Media ein unangenehmes Grummeln im Magen? Oder fragst du dich, wie du neben dem hektischen Alltag noch Zeit für effektives Social Media Marketing finden sollst? Dann ist dieses Hörbuch genau das Richtige für dich!

Is AI something you’ve heard a lot about but you literally have zero ideas on how to even get started with it? If you want to make moves in the world of business and start bringing in 10 times as more money to your online business, everyone will tell you to use AI. You’ll also be sold the AI dream if you say you want to progress in your career faster than your rivals and find a new way to cruise through your to-do list while making it look easy.

Content marketing works based on the idea that modern consumers are sick of being marketed to directly and are wary of anything that even begins to sound like a sales pitch. Providing them with legitimate, non-promotional content allows them to come to value your own personal brand along with the products or services you are providing to the point that when they are ready to pull the trigger and make a purchase that falls under your sphere of influence they naturally think about you first.

En esta guía encontrarás lo que necesitas, tú o tu equipo (departamento de marketing, community manager, gestor de redes sociales, etc.), desde qué softwares utilizar, tipos de contenido hasta características de las publicaciones, ¡y mucho más!

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.

O marketing de conteúdo está se tornando essencial em todas as empresas, e os profissionais que o dominam são cada vez mais valorizados no mercado. Escrito por Vitor Peçanha, referência brasileira no assunto, este audiolivro agrega os conhecimentos técnicos e práticos e revela todas as etapas para criar e executar uma estratégia de sucesso em marketing de conteúdo, além de explicar como usar da melhor maneira canais como blogs, redes sociais e e-mail, sempre focando, é claro, em resultados. Uma obra fundamental para o marketing dos novos tempos.

Most customers are used to being marketed to all day long. They see advertisements everywhere and can smell a sales pitch from a mile away. They are often tired of it, and if you spend all of your time on this same approach, they will basically just ignore you. Content marketing takes a different approach, looking at how to form relationships and provide value to the customer rather than just sell to them.

Content marketing is effective because today’s consumers are tired of feeling as though they are constantly being sold something. With this in mind, it is then easy to create the type of content that provides them with a service while still promoting your own brand and interests. If you are familiar with content marketing, then you know that this strategy can be extremely effective; unfortunately, so does the competition.

The Content Formula answers the biggest question currently on marketers' minds: What is the ROI of content marketing? This book provides a step-by-step guide for marketers and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

Take your content marketing to the next level with this advanced guide! While many so-called online marketing gurus have long since given up on email marketing, claiming that the rate of return is not truly worth the time investment, the truth of the matter is that as long as you approach it in the right way, adding a regular email newsletter to your content marketing strategy can be a great way to connect with your target audience in a whole new way.

What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.

The process of creating a personal brand begins with assessing our strengths and passions. You might have already begun or even determined what aspects you would like to be identified with professionally. This workbook will take you through the phases of generating the assets you will need to establish a presence and build awareness for your personal brand.