Content Marketing

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

My first book introduced the concept of fueling your employer brand. After it was published, and I had discussed it with peers, business leaders, and owners, and a wealth of additional information emerged. This led to a number of research projects that catalyzed and developed my thinking around the employer-brand concept. Fuel Your Employer Brand really looked at the very basic concepts of the subject. This audiobook therefore takes the original chapters of the first book that are most relevant and builds on them.

This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing. Get a thorough understanding of SEO, how it worked in the past, and how it’s changing for the future. You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and digital marketing for your brand.

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

Have you ever heard of dropshipping? The simplified version is that you can fulfill customer orders with no stock. Since dropshipping doesn’t require you to purchase any stock, it is a risk-free business. Since it’s an entirely online endeavor, you can make money from the comfort of your own home!

A few years ago, blogging was highly sought after as a preferred method of building a brand online and being able to generate passive income from multiple income streams. Whether you wanted to make money as an affiliate, through email marketing, through having a membership area, selling an online course, selling adverting space or through selling software and other digital products, blogging was seen as the master key to all these income streams.

As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease.

Marketing is in critical condition. Hurled into the 21st century amid a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence, and marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.