Content Marketing

Cómo crear una estrategia de content marketing para enamorar a tus clientes y transformarlos en embajadores de tu marca. El mundo cambió. Los seres humanos cambiamos. El marketing también debe hacerlo. Y para eso solo hay un camino: los contenidos, que permiten entregar valor real a las personas.

Seeking a better method for reaching the right audience? Discover the revolutionary new twist to keep your business popular and profitable. Struggling to see results from the social media grind? Feeling trapped behind pay-to-play walled gardens? Plagued by too many confusing approaches to online marketing? With decades of experience in digital entrepreneurship, author, podcaster, and PR expert Scott Winterroth has helped countless creators hit their stride and soar into success.

We are living in a digital age, where the state of affairs is rapid technological change, and learning to make money online is easier than ever. The world is changing to the individual's on-demand economy, which provides wonderful opportunities to become a businessman, build wealth, do remote work, and gain independence, from time to time.

Want to Sell More of Your Photos or Videos? Need to Rank Your Photos or Videos Better in Order to Do so? Then this book is for you! In it, you will learn the secrets applied by experts in order to make your photos and videos rank in search and get found, improve the rankings of your photos or video clips within stock image agencies, and more.

In this book, you will discover the different types of stories that matter, along with a blueprint for developing short stories that can have an immediate impact on your marketing. If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade with a Digital Content Story! is the book for you.

Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, curate high-quality scalable content, and leverage social media tools to build a seven-figure online business. The internet quickly progressed from a small research network to a robust commercial infrastructure with an ever-increasing user base. As a result, new business functions such as e-commerce and digital marketing change how companies reach out to and connect with customers.

Would you like to skyrocket your offline or online business success by correctly and productively using PLR content? Discover five powerful reasons why PLR content is the greatest solution for you and your business.

Sie haben sicherlich bereits erkannt, dass Storytelling heute allgegenwärtig und auch aus dem Marketing kaum noch wegzudenken ist. In diesem Ratgeber erhalten Sie daher zunächst einen Überblick darüber, was Storytelling eigentlich ist und wieso es ein wichtiger Bestandteil einer erfolgreichen Marketingstrategie ist. Außerdem erfahren Sie im Theorieteil, wie eine klassische Geschichte aufgebaut ist, inwiefern sich dieser Aufbau in die unternehmerische Praxis integrieren lässt und welche Alternativen es gibt.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

As a seasoned content creator, Jen Miller, owner of NeedSomeoneToBlog.com, shares the secrets to building community and client engagement on your website...A one-stop source for the basics on blogging and website content creation, The Book on Content: Using Words to Attract Clients, teaches exactly that!

An industry insider reveals the next generation of marketing - and provides the insight you need to use it to beat the competition.

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry - yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable.

Want to create killer content for your startup? Then this is the audiobook for you. For startup founders who want to get the most from content marketing, this is a one-stop shop for polishing your writing skills, learning about digital marketing, and creating the killer content you need to kick-start your business. Each section gives you simple, easy-to-follow tips, with advice on writing: website content, blog posts, email campaigns, social media content, and content plans.

Are you interested in self-publishing notebooks, journals, diaries, and gag books? Having trouble coming up with niche ideas? You’ve come to the right place then. Why? Because this book is all about niches. As a matter of fact, that is the singular focus of this book. This book features over 100 different niche ideas.

One of social media’s most powerful features is the way it can connect people from all over the world in a matter of seconds. It doesn’t matter where you are located, as long as you have a working internet connection and some device to view content on, you’re connected. For businesses, this has been an incredible advantage. Imagine the business potential when you can now reach millions of customers worldwide? Social media has changed the world of marketing forever. For example, your business can go live in a matter of seconds to people across the world. Y

The revenue-sharing content website industry has grown into a multi-billion dollar a year online business. These are websites (sites) that offer interesting or needed information to readers who visit their online pages but who at the same time, sell advertising units, which appear as ads around each piece of content they display (i.e. articles, audios, photos or videos). This system can be very beneficial to content contributors but much of this depends on what websites one decides to register with and the level of quality content submissions one has.

The aim of the audiobook is to provide an easy-to-listen, short, and effective information so you can start your journey right away. This is a mini-audiobook composed of checklists, guidance, and explanation of these foundational concepts. This audiobook is short and conscience, a go-to audiobook for anyone who wants to start blog writing. You will learn so much in such a short audiobook.

Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digasles importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.

My first book introduced the concept of fueling your employer brand. After it was published, and I had discussed it with peers, business leaders, and owners, and a wealth of additional information emerged. This led to a number of research projects that catalyzed and developed my thinking around the employer-brand concept. Fuel Your Employer Brand really looked at the very basic concepts of the subject. This audiobook therefore takes the original chapters of the first book that are most relevant and builds on them.

A medida que el móvil sigue ganando cuota de mercado, las empresas siguen debatiendo los pros y los contras de hacer campañas solo para dispositivos móviles.