Corporate Business

A unique guide in the business-to-business space, The Revenue Acceleration Rules provides a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales.

Intimidated by corporate finance? The numbers (and the jargon) can feel overwhelming—but you have to understand them to manage effectively. Finance Basics explains the fundamentals simply and quickly.

With any corporate event, it is critical that great thought and detail is in place to ensure your event projects the professionalism of your company. There are many steps to planning an event, and unless all of them are covered your event can turn in a disaster right before your eyes. Salvation is found in this audiobook. It will provide you with step-by-step instructions on what is required to plan your event, conference, or fundraiser.

In Dark PR, Grant Ennis–drawing on his decades of experience working in the environmental, philanthropy, and public health sectors–reveals exactly how multinationals go about hoodwinking and manipulating us. In doing so, he lifts the lid on the nine devious frames contained within the cross-industry corporate disinformation playbook.

You know the benefits of having a limited liability company, but you don't know how to get started. You're not alone! Lots of people know that an LLC is a great business entity for tax benefits and legal protection, but few know the steps to create one. LLC: The Ultimate Guide to Forming Your LLC in 10 Simple Steps will show you exactly how to create your limited liability company for whatever industry you're in. Discover the fundamental elements needed for your new LLC.

Jason Steadman is a thirty-year-old sales executive living in Boston and working for an electronics giant, a competitors to Sony and Panasonic. He's a witty, charismatic guy who's well liked at the office, but he lacks the "killer instinct" necessary to move up the corporate ladder. To the chagrin of his ambitious wife, it looks as if his career has hit a ceiling. Jason's been sidelined. But all that will change one evening when Jason meets Kurt Semko, a former Special Forces officer just back from Iraq.

A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a "leader under fire", the next few moments can be an incredible opportunity...or they can destroy your career. In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.

Lola M. Adeyemo’s Thriving in Intersectionality explores immigrant status and its intersection with other underrepresented identities within the corporate work culture in America. Adeyemo uses the experiences and lessons from her life and the lives of more than 30 immigrant women who are thriving in their environments as a basis for insightful analysis.

It's Monday. Time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity.

In this groundbreaking portrait of corporate seizure of political power, We the Corporations reveals how American businesses won equal rights and transformed the Constitution to serve the ends of capital. Corporations - like minorities and women - have had a civil rights movement of their own and now possess nearly all the same rights as ordinary people. Uncovering the deep historical roots of Citizens United, Adam Winkler shows how that controversial 2010 Supreme Court decision was the capstone of a 200-year battle....

The typical organization loses a staggering five percent of its annual revenue to fraud. Traditional fraud investigations focus on the breakdown of internal controls, but what happens when the human beings forming a key component of that chain of control are inherently dishonest? This book tells you how to recognize the characteristics and behavioral patterns of potential fraudsters who are entrusted with safeguarding corporate assets.

Have you ever wondered what money laundering is? Why does it happen? What's the history of money laundering? Then this is the book for you. This book examines the history of money laundering and who the people behind it are. It talks about stories and incidents that occurred in the past. It also mentions how it is being tracked and moreover what happens to the people who get caught. It dispenses how dirty money is being washed and the business of money laundering.

Part memoir, part manifesto, Soulbbatical is an invitation to become Chief Soul Officer of your own life - and to open up a whole new world of possibility. Former Harley-Davidson executive Shelley Paxton did just that. She walked away at the peak of her 26-year marketing career and embarked on a profoundly personal journey to reconnect with her true purpose and deepest desires. She called it her “Soulbbatical”, and it not only changed her life, it became her calling.

Today’s companies have fewer hierarchical layers. The nature of work is also more virtual, collaborative, and transparent than at any previous time. Information flows move every which way, shifting from top-down to all-in. And the workforce is forever altered, too. Sweeping changes in expectations across backgrounds, experiences, generations, and gender are challenging long-held, inflexible beliefs about the relationship between work and life—and the very meaning of success.

The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.

It was a time when anything seemed possible, instant wealth, glittering fame, fabulous luxury, and for a run of magical weeks in the spring and summer of 1920, Charles Ponzi made it all come true. Promising to double investors' money in three months, the dapper, charming Ponzi raised the "rob Peter to pay Paul" scam to an art form and raked in millions at his office in downtown Boston.

In December 2008, the world watched as master financier Bernard L. Madoff was taken away from his posh Manhattan apartment in handcuffs, accused of swindling thousands of innocent victims - including friends and family - out of billions of dollars in the world's largest Ponzi scheme. Madoff went to jail; he will spend the rest of his life there. But what happened to his devoted wife and sons?

A landmark work from one of the preeminent historians of our time: the first published biography of Andrew W. Mellon, the American colossus who bestrode the worlds of industry, government, and philanthropy, leaving his transformative stamp on each. Following a boyhood in 19th-century Pittsburgh, during which he learned from his Scotch-Irish immigrant father the lessons of self-sufficiency and wealth accumulation, Andrew Mellon overcame painful shyness to become one of America's greatest financiers.

This audiobook will address all the rules that a leader needs to address the changing world that led to ever changing corporate dynamics and put so much pressure on financial balance sheets, P&L, people, customers, technology pipeline, efficiency, talent development, and all that we took for granted for decades.

When Michael Woodford was made president of Olympus - the company to which he had dedicated thirty years of his career - he became the first Westerner ever to climb the ranks of one of Japan’s corporate giants. Some wondered at the appointment - how could a gaijin who didn’t even speak Japanese understand how to run a Japanese company? But within months Woodford had gained the confidence of most of his colleagues and shareholders.