Corporate Business

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Leadership for introverts resembles a tree. For a tree’s canopy to be expansive and beautiful, it must have healthy roots, strong branches, and an environment in which it can flourish. For an introvert to flourish in a corporate environment, they must learn how to lead with authenticity and certainty. Steve Friedman has packed this blueprint for inner growth with stories and models that will impact you immediately. You’ll gain essential insights into how you can stop acting and embrace your true self.

Che cos'è la corporate governance e perché è importante? Come si governa l'impresa moderna, grande o piccola, privata o statale, locale o multinazionale? Quali sono le relazioni tra proprietari, dirigenti e amministratori? Qual è il ruolo degli azionisti e dei mercati finanziari nel monitorare i comportamenti dei dirigenti? Gli autori del volume rispondono a queste domande spiegando i benefici della corporate governance per l'economia ed esaminando anche alcuni degli scandali più noti degli ultimi anni in Italia e all'estero.

In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.

Chanakya was one of the best strategic thinkers of the world. In the fourth century BC, he wrote the Arthashastra, an unrivalled political treatise that has since been used by leaders across the globe. In Inside Chanakya’s Mind, for the first time, Radhakrishnan Pillai, the best-selling author of Corporate Chanakya, will distill Chanakya’s age-old wisdom on how to think to the masses through his practical and innovative approach.

In Cash is King, working capital and cash strategist Peter W. Kingma delivers an insightful and practical discussion of why your company's cash position should be on an equal footing with sales, cost, and service, and how to make that happen. You'll learn why cash is the fuel in your corporate engine and discover the attributes of an organizational cash culture and how to adopt them within your own firm.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

You May Never See Us Again is the only definitive story of David and Frederick Barclay - commonly known as the Barclay brothers. Born poor, these enigmatic twins built one of the biggest fortunes in Britain together from scratch and spent six decades at the epicentre of British business, media and politics. Journalist Jane Martinson unravels the fascinating story of these once inseparable billionaire brothers.

Get money for your business! Learn the financing fast track strategies used by successful entrepreneurs and investors.

Whether your business is a new start-up, an established company attempting to grow, or somewhere in between, Get Your Business Funded gives you the full range of options for raising capital in today's challenging economy. Covering everything from bank loans to angel investors to equity financing to more unorthodox methods, this complete guide uses clear, easy-to-understand language to explain each approach.

The G-Code: Behind the Bars is a manual that outlines a path to success in the corporate world utilizing lessons taught by some of the greatest writers/poets of the 20th century. Described as: a hip-hop connoisseur's guide through corporate America. This literary offering provides a unique audio experience.

Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. This actionable and proven framework explains how managers can become successful corporate innovators.

Published to mark the 30th anniversary of the financial revolution known as Big Bang, Crash Bang Wallop tells the gripping story of how the changes introduced in the 1980s in the City of London transformed our world. Attitudes to money and the way we measure value and status were completely reshaped by Big Bang, and it had an extraordinary impact on politics, on style, on technology, on the class system, on questions of public ownership, and on the geography of London.

Arthur Levitt was the Chairman of the Securities and Exchange Commission. For years, he attempted to regulate accounting firms, corporate reporting, and brokerages, but the political cost was so high that he had to resign. Now, as a free agent, he goes to bat for the common investor and tells it like it is. He tells us how investors today are being fed lies and distortions.

Robert Jackall's Moral Mazes offers an eye-opening account of how corporate managers think the world works, and how big organizations shape moral consciousness. Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, IMoral Mazes takes the reader inside the intricate world of the corporation.

In The Secret History of the American Empire, Perkins zeroes in on hot spots around the world and, drawing on interviews with other hit men, jackals, reporters, and activists, examines the current geopolitical crisis. Instability is the norm; it's clear that the world we've created is dangerous and no longer sustainable. How did we get here? Who's responsible? What good have we done and at what cost? And what can we do to change things for the next generations?

Business leaders, you hold an important position in the power structure, and you have the unique ability to reach thousands of employees and millions of consumers with your leadership. It's time for you to build a truly diverse, equitable, and inclusive work environment. This book is the comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and creating an anti-racist company culture.

When a band of backwoods hunters crash a corporate retreat in the wilderness, executives find themselves held hostage by men who will do anything to get the largest ransom in history. The corporate big shots hadn't wanted junior exec Jake Landry there. But now he's the only one who can save them.

Unleash Your Digital Empire: Become Your Own Boss & Achieve Financial Independence! Tired of complex online business guides and fleeting success? It's time for a change. One-Week Business Framework: Your step-by-step plan to launch in just 7 days.

In this groundbreaking portrait of corporate seizure of political power, We the Corporations reveals how American businesses won equal rights and transformed the Constitution to serve the ends of capital. Corporations - like minorities and women - have had a civil rights movement of their own and now possess nearly all the same rights as ordinary people. Uncovering the deep historical roots of Citizens United, Adam Winkler shows how that controversial 2010 Supreme Court decision was the capstone of a 200-year battle....