Corporate Business

From inside the walls of Enron, a lone whistleblower attempted to avert the course of events leading to the largest bankruptcy in American history. On August 16, 2001, Sherron Watkins wrote an anonymous letter to Enron's Chairman, Ken Lay, laying out problems with Enron's use of partnerships to hide debt. She warned of a possible scandal that could topple the company if investors and the news media learned of the operations. Then, she revealed her identity and confronted Lay directly.

Gain practical strategies, insights, and tools tailored specifically for women looking to elevate their leadership journey through engaging stories and solid ways to futureproof their careers.

Plongez au cœur d'une étude approfondie de la finance d'entreprise et maîtrisez les compétences essentielles pour prendre des décisions stratégiques qui propulsent le succès de votre entreprise.

Of the world's 200 largest economies, more than half are corporations. They have more influence on our lives than any other institution, but while boards of directors are supposed to police CEOs and provide independent leadership, they have become enabling lapdogs rather than trustworthy watchdogs.

Nuestra guía completa simplifica conceptos técnicos difíciles en lecciones fáciles para quienes recién comienzan. Te enseñaremos a moverte por el mundo digital sin problemas, a entender términos técnicos que parecen complicados y a obtener la confianza necesaria para crear y manejar tu propio negocio en línea con éxito.

Over the last 30 years a host of new technologies have begun to change every industry, driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation.

Eighteen extremely talented and determined women have balanced the home and the boardroom with equal aplomb, setting standards in the corporate world for all to follow. Corporate Divas offers inspiring insights into what motivates and sustains India's leading corporate women. Through a series of in-depth conversations, this book reveals the unconventional styles and the secret mantras they use to achieve phenomenal success in their professions.

Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo - and what he finds will startle you.

Today, the pay gap between chief executive officers of major US firms and their workers is higher than ever before - depending on the method of calculation, CEOs get paid between 300 and 700 times more than the average worker. Such outsized pay is a relatively recent phenomenon, but despite all the outrage, few detractors truly understand the numerous factors that have contributed to the dizzying upward spiral in CEO compensation.

If you want to rise to the top of any organization you must learn the skills necessary to be recognized as a top performer. The key isn’t just to work hard; you have to be noticed. This program will teach you what you need to know to stand out from the crowd by changing the way you communicate and providing you with a more powerful presence. But to receive attention, authority, and respect in organizations, you must manage your own career.

For every corporate commander, business strategist, and market planner, Corporate Combat presents an insightful, realistic view of how competitions are won and lost - on both the military and business battlefields. In the often zero-sum contest for market share, it demonstrates how the principles of war are not only valid, but also wisely applied for greater gain.

Is poverty inevitable? No, says author Paul Godfrey. More than Money shows how organizations can win the fight against poverty and create prosperity for people at the base of the pyramid in the developing and developed world.

All too often we are presented stories about extremely wealthy people who are held up as role models for a successful life. The truth is that wealth rarely guarantees happiness. This book looks to successful small and medium-sized companies contributing to communities, and the far-sighted corporate executives we never hear about who, while successful, are also happy. These are the true-life examples of corporate social responsibility that this book relies on to make its point. Peter Milewski tells you why and how you, personally, can feel good and do well by doing good too.

Mark Williams provides a truly informed and unique perspective based on his 30 years in corporate site selection and state level economic development. The book not only highlights the best site selection and economic development practices but also describes the high cost of mistakes, particularly when the wrong choice is made for corporate facility locations. A particular focus is the future of site selection moving out of the COVID-19 pandemic.

As the natural successor to Fons Trompenaars and Charles Hampden-Turner's landmark best seller, Riding the Waves of Culture, Managing Change Across Corporate Cultures reveals exactly how to create an environment where astonishing business breakthroughs are possible. You will also learn how to renew cultures as part of change and how to integrate cultures successfully following mergers, acquisitions, and joint ventures.

Based on a mix of interviews, research and personal experience, this book's upbeat advice focuses on tangible tactics that recent college grads and experienced 20-somethings can put to work immediately to enhance their employability now and in the future.

At a time 79 percent of employees quit their jobs because they don't feel appreciated at their workplace, Building Corporate Soul sets out to transform the performance and value of organizations - and to make soulless companies a thing of the past.

In Catch Me if You Can, Frank W. Abagnale recounted his youthful career as a master imposter and forger. In The Art of the Steal, Abagnale tells the remarkable story of how he parlayed his knowledge of cons and scams into a successful career as a consultant on preventing financial foul play—while showing you how to identify and outsmart perpetrators of fraud.

Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process; it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision-making, digital strategy and governance have taken on increased importance.

A unique guide in the business-to-business space, The Revenue Acceleration Rules provides a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales.