Corporate Career

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.

The typical organization loses a staggering five percent of its annual revenue to fraud. Traditional fraud investigations focus on the breakdown of internal controls, but what happens when the human beings forming a key component of that chain of control are inherently dishonest? This book tells you how to recognize the characteristics and behavioral patterns of potential fraudsters who are entrusted with safeguarding corporate assets.

While researching the toxic and addictive properties of sugar for Fat Chance, Robert Lustig made an alarming discovery - our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression.

The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead - and how she ultimately succeeded, not despite her many mistakes, but because of them. This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they're mopping floors and scrubbing toilets.

BREAKING TWITTER takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides.

As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together. Yet there really is no definitive guide to venture capital deals. Nobody understands this better than authors Brad Feld and Jason Mendelson. For more than seventeen years, they've been involved in hundreds of venture capital financings, and now, with Venture Deals, they share their experiences in this field with you.

Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.

AudioLearn Law School Course Outlines presents Corporate Law. Written by distinguished law professors and professionally narrated for easy listening, this outline covers what is typically taught in a law school corporate law course. Included are detailed explanations of critical issues and topics you must know to master the course.

Corporate boards are under great pressure. Scandals and malpractice at companies like Theranos, WeWork, Uber, and Wells Fargo have raised justified questions among regulators, shareholders, and the public about the quality of corporate governance. In How Boards Work, prizewinning economist and veteran board director Dambisa Moyo offers an insider's view of corporate boards as they are buffeted by the turbulence of our times.

Imagine if you had as much energy for your family at 8 p.m. as you have at the office at 8 a.m.? Whether or not you can hit a home run or run a marathon, this program will train you to perform at the highest possible levels in both your professional and family life.

Planning is the trick for succeeding in small business. This process needn't be daunting, especially if you can get the timing right, pick a strategy that works, and chart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, in this book. Getting Started in Small Business for Dummies will help you decide whether small-business ownership is right for you, and assess the viability of your business idea; and more.

Now, in Managing Corporate Lifecycles - The Complete Edition, he brings listeners up-to-date on his theory and practice by combining the content of Managing Corporate Lifecycles: Volumes I and II in one convenient download. This audiobook guides your company to prime with speed and efficiency, covering the different stages of a company lifecycle such as courtship, infancy, the wild go-go years, and adolescence.

Today’s companies have fewer hierarchical layers. The nature of work is also more virtual, collaborative, and transparent than at any previous time. Information flows move every which way, shifting from top-down to all-in. And the workforce is forever altered, too. Sweeping changes in expectations across backgrounds, experiences, generations, and gender are challenging long-held, inflexible beliefs about the relationship between work and life—and the very meaning of success.

Make continuous learning part of your company's DNA - and growth, profits, and sustainability will follow. Keeping up with the pace of change may seem impossible, but it's not. The secret is to make continuous learning a top value for every person on the team so when change happens, everyone is prepared.

Extensively updated, the second edition of Fundamentals of Enterprise Risk Management examines the latest technologies, such as Riskonnect and High Tech Electronic Platform (HTEP), and helps listeners recognize both internal and external exposures, understand crucial concepts such as risk mapping and risk identification, and align risk opportunities with their organizations' business models.

It is not a massive treatise on everything you should know as a CFO. But the book contains shortcuts a CFO can use to earn credibility and trust. This will help create change within the organization. One of the biggest challenges for a new CFO is often there’s not a job description. It’s usually something vague like “make the CEO look good and help the company succeed”. How do you do that exactly? This book is unlike any other of its kind. We’ve cut to the chase and shared with the CFO what they need to do and how to do it.

Without creativity, there is no business. At the core of Cirque du Soleil’s lavish, multi-million-dollar productions is Vice Chairman Daniel Lamarre, who has mastered the ability to bring business and creativity together across multiple languages and cultures in a way that has never been seen before. The secrets he shares in Balancing Acts are rooted in tremendous faith in your own creative skills, even if you are convinced you have none, and those of the sharpest minds within your organization.

A remarkable debut by one of America's premier young reporters on financial corruption, American Kleptocracy offers the first explosive investigation into how the United States of America built the largest illicit offshore finance system the world has ever known.

Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client’s business is unprofitable and that profit increases of 30 percent or more are within reach. Byrnes reveals an uncomfortable truth....