Craft Business

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

Prototyping is a way to test an idea to see if it can be successful before investing too much time and too many resources. But it's not only designers who "prototype" as they work. A skateboarder tries a new trick; that's a prototype experience. A chef experiments with a new dish and new ingredients; that's a prototype experience, too. Once a prototype is made, the creator gains knowledge about what worked and what didn't, what should be used again and what should be trimmed from the experience.

It’s such a joy to be able to make something out of your hands. It makes it so personal and special, and this is what I wanted to share through this book. More than making the craft, though, I wanted to focus on how to market and sell your crafts.

Alixander Dietrich knows a thing or two on public speaking. From being stricken with crippling stage-fright to delivering speeches for international competitions, universities, and corporations, he shares his speech-writing process in this crash course to assist beginner and veteran speakers alike!

Most people like beer, and you may love the idea of creating your own beer and starting your own microbrewery, but you have no idea where to get started. If you want to start your own microbrewery so you can be in more control of your life, then this audiobook is for you.

When you start asking yourself the question of whether you can turn the seed of an idea into a thriving business, and you start looking at everything that’s required, it’s easy to become overwhelmed and feel like you’re in way over your head. It’s daunting when you look at it all at once, but you’ve stumbled upon a lit path–a clear, 6-step process to launching a successful business.

Beyond the Craft: What You Need to Know to Make a Living Creatively! is a revolutionary, current insider’s guide to doing what you need to do to make a living creatively. This bottom-line volume offers a unique strategy, philosophy, and even vocabulary for the enormous worldwide audience of aspiring, working, and successful creative professionals and students.

In this book, you'll learn the wrong mindsets that are causing you to fail as an aircraft mechanic and why you need to get rid of them ASAP; the one thing that will be inevitable in your career as an aircraft mechanic.

Want to grow herbs and give your family an enormous health head-start, but you don’t know how to begin? Looking for a cost-effective way to proactively promote health and wellness naturally, without relying on the pharmacy? Then learn to grow your own medicine in five easy steps.

When he first envisioned becoming a farmer, author Emmet Van Driesche never imagined his main crop would be Christmas trees, nor that such a tree farm could be more of a managed forest than the conventional grid of perfectly sheared trees. Carving Out a Living on the Land tells the story of how Van Driesche navigated changing life circumstances, took advantage of unexpected opportunities, and leveraged new and old skills to piece together an economically viable living, while at the same time respecting the land’s complex ecological relationships.

Based on extensive archival research as well as interviews with the movement's key players going back to the 1960s, this acclaimed book is the most comprehensive chronicle yet of one of the most interesting and lucrative culinary trends in the US since World War II. Acitelli weaves the story of the rise of American craft beer into the tales of trends like Slow Food and the rebirth of America's urban areas, and paints an unforgettable portrait of plucky entrepreneurial triumph.

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.

Craftfulness is the idea that making things with your hands makes you feel better and can offer the same benefits as mindfulness and meditation, yoga, running, playing an instrument, or singing. Integrating mindfulness, neuroscience, positive psychology, and creativity research, Craftfulness offers a thought-provoking and surprising reconsideration of craft and how making things with our hands can connect us to our deepest selves and improve our well-being and overall happiness.

For 50 years, writers at every stage of their careers have turned to the literary nonprofit organization Poets & Writers and its award-winning magazine for resources to foster their professional development, from writing prompts and tips on technique to informative interviews with published authors, literary agents, and editors. But never before has Poets & Writers marshalled its 50 years’ worth of knowledge to create an authoritative guide for writers that answers every imaginable question about craft and career - until now.

An essential resource for current CEOs, leaders, and future leaders who realize a new cultural order is transforming what effective leadership is about, The Culturepreneur will help you and your organization reach new levels of performance - driving human, organizational, societal, and economic successes that exceed even your own expectations.

Unleash the power of your voice with "Speak With Influence: Craft, Pitch and Impact: The Ultimate Guide to Landing Your Dream TEDx Talk" a groundbreaking guide by Dr. Izdihar Jamil, Ph.D., a renowned Visibility Expert and TEDx Curator. Peel back the layers of TED's guiding light as you uncover the 5 Elements of a TED Talk and its profound effects. Embrace the local brilliance of TEDx and master the art of crafting a brilliant talk that resonates deeply.

Have you sensed a mysterious force guiding your decisions, a whisper of intuition leading you down unknown paths? Ash Walker, a trailblazing entrepreneur and author felt that same way–he embarked on a journey to discover the mystical art of blending business with magic. Ash’s personal experiences and explorations have opened doors to an enchanting world where business meets magic, logic embraces intuition, and success is crafted with grace and wisdom.

Do you want to live a good life? Do you want your life to have meaning? Do you feel frustrated, anxious or stuck in a rut? This book can help you create meaning, overcome negativity, and ultimately live a good life. The way a story is told is just as important as the story itself. Joshua Craft shows us how stories, scripture, and ancient philosophy provide the answers to the greatest questions we face. Through the stories of Abraham, Marcus Aurelius, James Stockdale, and Jesus you will learn the not-so-secret way to live a great life.