Craft Business

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

¿Alguna vez has experimentado la magia de una habitación iluminada por la suave luz de una vela aromática, mientras te envuelve una fragancia cautivadora que parece transportarte a un mundo de calma y serenidad? Ahora, imagina tener el poder de crear esas velas tú mismo, llenando tu hogar con aromas personalizados y atmósferas encantadoras.

You don’t need to be an avid gardener to grow herbs. But herbs are a powerful way to boost your health and immunity. Learn how to make holistic, natural remedies with simple, easy-to-follow steps.

In this book, you'll learn the wrong mindsets that are causing you to fail as an aircraft mechanic and why you need to get rid of them ASAP; the one thing that will be inevitable in your career as an aircraft mechanic.

When he first envisioned becoming a farmer, author Emmet Van Driesche never imagined his main crop would be Christmas trees, nor that such a tree farm could be more of a managed forest than the conventional grid of perfectly sheared trees. Carving Out a Living on the Land tells the story of how Van Driesche navigated changing life circumstances, took advantage of unexpected opportunities, and leveraged new and old skills to piece together an economically viable living, while at the same time respecting the land’s complex ecological relationships.

In Kind by Michael G. Neece offers valuable insights for those seeking to achieve career success and create a better future, both at work and in the world.

Forget about building a business - businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship - and a new manifesto for business.

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.  

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

For 50 years, writers at every stage of their careers have turned to the literary nonprofit organization Poets & Writers and its award-winning magazine for resources to foster their professional development, from writing prompts and tips on technique to informative interviews with published authors, literary agents, and editors. But never before has Poets & Writers marshalled its 50 years’ worth of knowledge to create an authoritative guide for writers that answers every imaginable question about craft and career - until now.

Craftfulness is the idea that making things with your hands makes you feel better and can offer the same benefits as mindfulness and meditation, yoga, running, playing an instrument, or singing. Integrating mindfulness, neuroscience, positive psychology, and creativity research, Craftfulness offers a thought-provoking and surprising reconsideration of craft and how making things with our hands can connect us to our deepest selves and improve our well-being and overall happiness.

Most people like beer, and you may love the idea of creating your own beer and starting your own microbrewery, but you have no idea where to get started. If you want to start your own microbrewery so you can be in more control of your life, then this audiobook is for you. 

Alixander Dietrich knows a thing or two on public speaking. From being stricken with crippling stage-fright to delivering speeches for international competitions, universities, and corporations, he shares his speech-writing process in this crash course to assist beginner and veteran speakers alike!

The retail industry has undergone enormous changes during the last thirty years. But there is one retailer that not only has remained consistent in the fluctuating—even tenuous—market, but also has grown in the process. More Than a Hobby takes you inside the story of David Green, the man who built the phenomenal success of Hobby Lobby. Green went beyond surviving in a competitive retail market to thriving, ultimately expanding his $600 start-up company into a $1.3 billion per-year enterprise.

We all need agency to feel the power and joy of acting in the face of challenge and opportunity. But we also need humility and restraint to ensure that we guard against hubris and harm. We need trusted and testable navigation tools to give us confidence in our creative power and cautiousness in carrying out our work. Instead of looking for answers, what we are all seeking are tools for navigating the increasingly complex, noisy, conflicted culture that we inhabit. A personal manifesto is one of those tools.

An essential resource for current CEOs, leaders, and future leaders who realize a new cultural order is transforming what effective leadership is about, The Culturepreneur will help you and your organization reach new levels of performance - driving human, organizational, societal, and economic successes that exceed even your own expectations. 

Have you sensed a mysterious force guiding your decisions, a whisper of intuition leading you down unknown paths? Ash Walker, a trailblazing entrepreneur and author felt that same way–he embarked on a journey to discover the mystical art of blending business with magic. Ash’s personal experiences and explorations have opened doors to an enchanting world where business meets magic, logic embraces intuition, and success is crafted with grace and wisdom.

It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.

Prototyping is a way to test an idea to see if it can be successful before investing too much time and too many resources. But it's not only designers who "prototype" as they work. A skateboarder tries a new trick; that's a prototype experience. A chef experiments with a new dish and new ingredients; that's a prototype experience, too. Once a prototype is made, the creator gains knowledge about what worked and what didn't, what should be used again and what should be trimmed from the experience.

Do you want to live a good life? Do you want your life to have meaning? Do you feel frustrated, anxious or stuck in a rut? This book can help you create meaning, overcome negativity, and ultimately live a good life. The way a story is told is just as important as the story itself. Joshua Craft shows us how stories, scripture, and ancient philosophy provide the answers to the greatest questions we face. Through the stories of Abraham, Marcus Aurelius, James Stockdale, and Jesus you will learn the not-so-secret way to live a great life.