Creative Careers

In one of the most popular classes at Parsons School of Design, B. Jeffrey Madoff gave students a reality check: "Most of us have had the feeling of 'I could've done that,' whether at an art gallery, watching a performance, or finding a new product or even a new business idea. What's the difference between you and them? They actually did it. You didn't." With Creative Careers, you will learn how to do it, too: use your creativity; have a sustainable, profitable career; and do what you love.

Are you experiencing creative burnout? Using the effective strategies for creative endurance developed by creative director of Fast Company and accomplished marathon runner Mike Schnaidt, you can remain imaginative and inventive through any tough situation, throughout your life and career. Featuring inspiring stories from designers, astronauts, illustrators, ultramarathoners, chefs, photographers, and an Olympic Gold medalist, Creative Endurance provides a unique combination of practical advice, alongside inspiring examples to help you overcome creative obstacles and thrive.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today's economic landscape, this book examines how to break barriers to spark creativity and foster new ideas.

Do you love gaming? Do you have ideas for games of your own and want to learn how to produce them professionally? Longtime game designer Justin Gary has the answers you seek. After 20 years in the gaming industry, creating such games as Solforge, Ascension, and the World of Warcraft Miniatures Game, Justin is now sharing all his secrets in Think Like a Game Designer. Best of all, Justin’s secrets are really simple, practical, and common sense steps you can take yourself.

“The Creative Dealmaker” isn’t a technical business book. It’s a fable. A story about a buyer and seller who meet and transact on a business acquisition. It’s a gritty tale of a motivated buyer and seller who embark on their first ever business acquisition and exit.

Many of our nation's men and women exit the military without a clue of what to do next. Others pursue their passions, doing everything they can to break into the life they've always dreamed of. This book provides guidance on how to follow your passions, and includes interviews with military veterans who have gone on to creative careers.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

Life isn’t about “finding” fulfillment and success - it’s about creating it. Why then has creativity been given a back seat in our culture? No longer. Creativity is a force inside every person that, when unleashed, transforms our lives and delivers vitality to everything we do. Establishing a creative practice is therefore our most valuable and urgent task - as important to our well-being as exercise or nutrition. The good news? Renowned artist, author, and CreativeLive founder, Chase Jarvis, reminds us that creativity isn't a skill - it's a habit available to everyone.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential.

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

Anna Sabino wasn’t born into a wealthy family, didn’t inherit money from a distant relative, and doesn’t have a rich husband. But she made it as an entrepreneur, as a single woman, and most important, as an artist. In Your Creative Career, she shows her fellow artists and creatives how to build a business that reflects their talent and true calling while generating serious cash. Whether the goal is to build an empire and be financially free, create a lifestyle business, or just to have more time, Your Creative Career guides you through every aspect of creative entrepreneurship.

Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.

For generations, we’ve been taught there are two ways to succeed - either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.

Presenting 12 breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander's experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander's genius for designing innovative paradigms for personal and professional fulfillment.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Un livre audio culte dans le monde des entrepreneurs! En appliquant les grands principes du lean management au développement de nouveaux produits, Eric Ries a mis au point une méthode qui change radicalement la donne pour tous ceux qui souhaitent créer une entreprise ou développer un nouveau projet: le Lean Startup. Cette approche révolutionnaire permet en effet d'adapter constamment son offre mais aussi son entreprise aux évolutions du marché, en suivant le principe de l'innovation continue.

Best-selling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is in fact a competitive advantage in the marketplace.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.

Toutes les leçons de l'homme qui a fait rayonner l'enchantement. Robert Iger a dédié sa carrière à Disney : en quarante-cinq ans, dont quinze à la tête de l'entreprise, il en a fait le plus grand groupe audiovisuel au monde et l'a guidée à travers une période particulièrement compétitive et riche en bouleversements technologiques. Dans "Leçons de leadership créatif", il revient sur son parcours, ses succès, les obstacles qu'il a surmontés et les principes qui l'ont toujours guidé.