Creative Careers

Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls.

While we often think of reflection as a way to consider what is or was, it can also be a powerful tool for imagining and shaping what could be. Through activities based on the science, art, and practice of reflection, this book guides you through simple experiments that teach you how to make meaning from your experiences and, as a result, support your goals and values.

Raise your hand if you've ever shopped online, made a financial decision, or pondered taking a job offer. What do all these have in common? They all require critical thinking. From deciding how to spend your money to where you want to work, critical thinking is essential for making choices that pay off. Applying critical thinking empowers you to assess your situation and make beneficial choices.

In a world desperate for a glimpse of authenticity, Nobody Knows What They're Doing is a breath of fresh air that reveals the truths hiding between the lines of Instagram-friendly aphorisms and behind the words of the most inspirational TED talks. An honest look at the reality of creativity and the joy and difficulty of crafting good (and bad) art, this book is a must-listen for every exhausted creative, every starry-eyed dreamer, and every artist who is trying to make their way in the world - and keep a roof over their head while they do it.

When we're kids, our parents tell us that being creative is fun, fun, fun. But when you decide to turn art into your career, whether that's painting, writing, drawing, or sculpting Edgar Allan Poe out of earthworms, that's when things get tough. In this insightful and heartfelt guide, artist and speaker Phil Hansen shares his hard-won wisdom from the front lines of life as a professional creative. Hansen provides advice for the difficult moments - the slumps, the creative blocks, the times when something you love doesn't resonate with the world - and gives you the pep talk you need....

Discover how to use visual goal setting to turn your dreams into reality. Filled with stories of personal and client experiences, this book will convince you that you don't have to be an artist or know how to draw to use these tools. You just have to be willing to honestly explore where you are, dream where you want to be, and choose the three bold steps you will take to make it happen. Using the latest neuroscience findings, test out how to trick your brain into helping you get what you want.

You have the formal education, the experience and maybe even the title. Yet, you crave additional development of your leadership skills - not just another business book or workshop, but something practical, actionable and real-world. The Complete Leader is for you. Randy Lisk and Ron Price combine experiences and tools gleaned from decades working with leaders from Fortune 100 companies to small businesses to present twenty-five modules in The Complete Leader.

It’s a classic American success story: Cheryl Lightle, once an unemployed single mom, goes on to become the cofounder of one of the most successful direct-selling companies in the United States. Creative Memories reveals the 10 guiding principles she used to create her scrapbooking empire, teaching listeners how to use these principles to achieve success in their own lives.

Learn the key points and lessons of The Practice: Shipping Creative Work by Seth Godin with this summary and discussion by wizer for your self-development or discussion group in 15 minutes, without missing any highlights - guaranteed!

For 50 years, writers at every stage of their careers have turned to the literary nonprofit organization Poets & Writers and its award-winning magazine for resources to foster their professional development, from writing prompts and tips on technique to informative interviews with published authors, literary agents, and editors. But never before has Poets & Writers marshalled its 50 years’ worth of knowledge to create an authoritative guide for writers that answers every imaginable question about craft and career - until now.

Popular creative coach Gail McMeekin, author of the best-selling The 12 Secrets of Highly Creative Women, offers a wealth of advice for the specific challenges creative women face today: thinking too small, underestimating the need for change, fearing the future, and lacking self-confidence. McMeekin combines interviews with some of today’s most successful women and her own proven success strategies to help readers transcend their “blocks” and achieve success.

Whether it's the great American novel or a groundbreaking new app, many people want to create a Big Thing, but finding the motivation to get started, let alone complete the work, can be daunting. In The Big Thing, New York Times business writer and editor Phyllis Korkki combines real-life stories, science, and insights from her own experience to illuminate the factors that drive people to complete big creative projects - and the obstacles that threaten to derail success.

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter - the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today.

Through heartfelt anecdotes, relatable insights, and thought-provoking reflections, this audiobook showcases the beauty and power of combining two seemingly distinct approaches. Discover the potential that emerges when data meets dreams, and pragmatism dances with passion. For the analytical thinker, the creative soul, and everyone in between, this is more than just an audiobook—it's a journey. A journey that promises growth, understanding, and a celebration of the infinite possibilities that arise when we embrace both sides of our brain.

That’s what makes the special method inside this book so different. It taps directly into ChatGPT’s built-in algorithms and lets you train it to perform dozens of tasks in a matter of seconds. Which means you don’t have to take the “trial and error” approach to harness the power of ChatGPT. You don’t have to spend hours jumping from one tutorial to the next. The only road map you need to get the most out of ChatGPT is laid out in this book.

The Art of Starting guides you from the first step right through to the everyday running of a successful creative business. Whether your passion is in craft, photography, food, fashion or design, this audiobook is full of indispensable advice. Iona Mathieson and Romy St Clair are two entrepreneurs who learnt the hard way and are here to share everything they wish they’d known at the start. Their practical advice helps you to use what you already know and develop future proof skills in a fulfilling job that works for you.

The Age of Ideas provides that knowledge. It takes the listener on an incredible journey into a world of self-discovery, personal fulfillment, and modern entrepreneurship. The book starts by explaining how the world has shifted into this new paradigm and then outlines a step-by-step framework to turn your inner purpose and ideas into an empowered existence.

Learn the art-focused practices & tools to become a whole-brained entrepreneur working from a state of curiosity and creativity. Susie deVille, with her unwavering passion and contagious energy, is on a mission to unveil the transformative power of self-trust.

Do you ever sense that you're not using your mind to its fullest potential? Being "stuck" means your brain is repeating the same neurological firing patterns again and again. It happens in business, relationships, personal goals, and mental health, over and over.

Anything and everything is now called art. The Art Market is global, and some people make millions while others never find their footing. With changing algorithms and a cryptic Art World, how do you stand out as an artist? The Artist's Creative Vision: How to Create Art that Makes Change and Earns a Living teaches how to make unique art that makes you proud and earns a living. The book aims to eliminate the phrase “starving artist” by helping people create more interesting art, more sustainably, regardless of location.