Creative Careers

This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales. Apply the skills and strategies you will gain here, and your business will soar! Learn all about getting high prices for your products, thinking creatively at all times, turning compliments into income and motivating people to act, marketing and selling more effectively, making as many people as possible talk about you as much as possible, and more.

Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls.

DESPRE AUDIOBOOK. Gândirea eficientă reprezintă cheia succesului în toate domeniile de activitate. Orice întârziere și orice ezitare pot însemna diferența dintre reușită și eșec. De la elevii de liceu la președinții unor mari companii, milioane de oameni din întreaga lume folosesc de peste trei decenii o metodă inedită de gândire creativă – metoda celor șase pălării gânditoare. Acest amuzant joc de roluri ne propune să împărțim felul în care gândim în șase categorii – fiecare simbolizată de o pălărie de altă culoare.

A business start-up planner and toolkit for women in leadership, business, and beyond, Jefa in Training offers women entrepreneurs the female empowerment needed to take a side hustle to the next level. Whether it's learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger.

Mastering Twitter is the most powerful way to get your voice heard as a creative professional. In The #ArtOfTwitter, fantasy writer and Twitter coach Daniel Parsons explains how he grew a 90,000 strong army of loyal followers and gained real-world influence as an indie author. Breaking his tactics into short chapters and simple, actionable steps, he demonstrates exactly how any creative professional can achieve similar results.

Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.

The Affinity Principle presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience, and that yields great financial results. Grant asserts that when there is a strong focus on hiring, acclimating, and training team members, companies thrive. The right talent, doing their best work, makes management easy.

Most of the conventional productivity advice you'll find in the soft business section simply does not work for creative people. Surprisingly, to date there has not been a single book or audiobook that addresses the unique organisational challenges that artists face. This audiobook sets out to change that, and it addresses the myth that truly creative people are messy and that they need mess in order to create. Sheila Chandra applies her professional insights as a creative and organizing expert to the lives of other busy creative people in all disciplines.

You’ve got a creative business idea, now what? Has this ever happened to you? You come up with a brilliant idea for a business, and then...nothing happens. Your idea goes nowhere. It lives in your thoughts or you have some fun talking about it, but your idea dies along the way. Cause of death? Lack of action. That’s where Spark Click Go comes in.

Iterate and Optimize is a behind-the-scenes peek into how indie publishing company Sterling & Stone grew their three-author team into a juggernaut, and a next-level guide for authors looking to explode their sales and do the same. In their cornerstone publishing guide Write. Publish. Repeat., best-selling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required.

Failure can ruin lives and families. There’s no denying it. It can destroy your health and obliterate your self-esteem. But it also holds a lot of value on the road to success. Failure Rules! walks you through five essential rules to help you pull value from any failure—as proven by Andrew Thorp King’s personal stories of dramatic, cascading failures in business, relationships, art, and life. Journey through key failure lessons from a wildly diverse set of successful entrepreneurs, creatives, and authentics.

Finalmente un audiolibro di creatività a portata di mano...

This is a leadership book. It provides a proven framework for developing practical leadership abilities by ordinary people. It offers competent advice on self-improvement, personal growth, and how to achieve your purpose in the context of living a Christian life.

In this business fable from Wall Street Journal and USA Today best-selling author, Jeff Rogers, we find a simple way to rekindle our lost sense of play...and use it at work. Meet Jerry Newcombe: a person who's struggling with a work-life balance that has him drowning in mediocrity. He’s tired, unfulfilled, and more than a little worried that he'll never reach his full potential. An intriguing question from an unusual source forces Jerry onto the path of discovery on how to unleash his true creative potential!

In Start More Than You Can Finish, writer, artist, and entrepreneur Becky Blades offers a powerful new mindset for our modern world: acting on more ideas makes us happier—and reveals our highest creativity. She empowers listeners to become "stARTists"—initiators with a bias for action and the courage to ignite ideas—and introduces the concept of "stARTistry. Start More Than You Can Finish challenges the tropes our dads, moms, and third-grade teachers told us about finishing. In today's world, we must, in fact, start more than we can finish.

Women comprise 51 percent of the world's population, make up over half of the workforce, and control 85 percent of consumer decisions. It's estimated that two thirds of the nation's wealth will be in women's hands by 2030. Never before have women been so degreed or so represented as decisionmakers in all areas of influence.

Learn the key points and lessons of The Practice: Shipping Creative Work by Seth Godin with this summary and discussion by wizer for your self-development or discussion group in 15 minutes, without missing any highlights - guaranteed!

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of.

From years of research and practical experience as a consultant, Jeff DeGraff has learned that when it comes to any innovation initiative, disharmony is crucial. We innovate when we disrupt, and we first have to disrupt each other.

Starting a creative company needn't cost you everything. If you agree, then you'll find wit and wisdom in this book for creative entrepreneurs. Author, artist, and graphic designer Patricia Arnold presents her best tips for starting a handmade business with this initial volume in her Creative Entrepreneur series. After starting a decade-old business with a shoestring budget and then founding a second business six years later, Patricia Arnold has a lot to say about building creative businesses from scratch.