Creative Education

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

A creative writer's shelf should hold at least three essential books: a dictionary, a style guide, and Writing Fiction. Janet Burroway's best-selling classic is the most widely used creative writing text in America, and for more than three decades, it has helped hundreds of thousands of students learn the craft.

Ken Robinson is one of the world's most influential voices in education, and his 2006 TED Talk on the subject is the most viewed in the organization's history. Now, the internationally recognized leader on creativity and human potential focuses on one of the most critical issues of our time: how to transform the nation's troubled educational system.

Mathematical Mindsets provides practical strategies and activities to help teachers and parents show all children, even those who are convinced that they are bad at math, that they can enjoy and succeed in math. Jo Boaler - Stanford researcher, professor of math education, and expert on math learning - has studied why students don't like math and often fail in math classes. She's followed thousands of students through middle and high schools to study how they learn and to find the most effective ways to unleash the math potential in all students.

As a parent, you want to send your children into the world with healthy minds and vibrant faith. You want to develop a strong foundation for them. But in our fast-paced, outcome-based, technologically driven society, it's easy to lose sight of the innocence, potential, and uniqueness of each child. Childlike wonder can become lost in the fog of formulas that view children through the distorting lens of social expectations. Gain confidence in your role as a God-designed guide and teacher for your children....

Creative flow has blessed me with 39 novels that have collectively sold over 5 million copies, in sixteen languages, in under eight years, earning me over $10 million and over fifty spots on The New York Times, Wall Street Journal, USA Today, and foreign bestselling lists. All of my dreams came true because I learned to write amazing fiction. I wrote this book for the old me—the girl who had big dreams, but no real idea how to write the books she’d need to make those big dreams come true. I wanted to make it easier for her to get to where I am now by sharing what I learned along the way.

As practical as it is inspiring, The Art of Creative Writing remains a timeless, illuminating guide that teaches every writer, and aspiring writer, how to create works that are both compelling and enduring.

Here is an entirely new side of Kurt Vonnegut, Vonnegut as a teacher of writing. Of course he's given us glimpses before, with aphorisms and short essays and articles and in his speeches. But never before has an entire book been devoted to Kurt Vonnegut the teacher. Here is pretty much everything Vonnegut ever said or wrote having to do with the writing art and craft, altogether a healing, a nourishing expedition.

For a quarter century, more than a million readers and listeners—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father—also a writer—in the iconic passage that gives the book its title.

The Poker Stop-It List wasn't written by a mega pro. It was written by a fellow human who just loves (and now crushes) the game. I’m an established author. I created a blog followed by millions, as well as various books. Over the years, my followers never knew that I had a secret life playing poker. I wrote about parenting, relationships, life, introspective topics, and shared lots of opinions and stories. My gift has always been putting complex concepts and human dynamics into words that others connect with and understand. So, why not do it with poker, too?

Ready to build a fairy tale? First, you’ll need the right tools. Open this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be writing magical adventures like a pro!

Poetry is more than rhyming words on a page. A poem is crafted by carefully selecting each word and rhythm. But how does a poet get started? Finding inspiration is as easy as looking at a picture.

F--k the F--kity F--kin' F--ker. Fans of Katherine Dunn won't be surprised that this was her father's favorite sentence, or that, as a young girl, she heard it as a kind of profane poem, a secret song. For many of us, the language of Geek Love carries a similar staying power, born of Dunn's agile use of language and her strange, beautiful diction. And as a true exegete of the expletive, she remained undividedly devoted to obscenity - both as scholar and practitioner.

Save time, effort, and frustration on your author journey to writing non-fiction books with this informative guide that teaches you the business models of writing non-fiction books, mindset issues around writing, the details of how to research, how to write and edit your book, dictation and productivity tips, as well as publishing, product creation, and marketing.

Our unique audioteach method features the voice of a real tutor, Chris Sykes. He will guide you through your course with over seven hours of audio material, giving you tips and advice based on his many years of teaching and writing experience and helping you to avoid common mistakes and pitfalls. This course takes you from complete beginner or committed amateur to the point where you've completed, edited and redrafted your work and are ready for publication.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Julia Cameron has been teaching the world about creativity since her seminal book, The Artist’s Way, first broke open the conversation around art. Now, in Write for Life, she turns to one of the subjects closest to her heart: the art and practice of writing. Over the course of six weeks, Cameron carefully guides listeners step by step through the creative process. With the learned experience of a lifetime of writing, Cameron gives listeners practical tools to start, pursue, and finish their writing project.

Ready to build a picture book? First, you’ll need the right tools. Listen to this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be writing and showing stories like a pro!

Draft No. 4 is an elucidation of the writer's craft by a master practitioner. In a series of playful but expertly wrought essays, John McPhee shares insights he's gathered over his career and refined during his long-running course at Princeton University, where he has launched some of the most esteemed writers of several generations. McPhee offers a definitive guide to the crucial decisions regarding structure, diction, and tone that shape nonfiction pieces and presents extracts from some of his best-loved work, subjecting them to wry scrutiny.

There's more to writing a successful fantasy story than building a unique world or inventing a new type of magic. From the writing of strong, action-packed scenes to the creation of dynamic, multi-dimensional characters, fantasy author Deborah Chester guides novices and intermediate writers through a step-by-step process of story construction. Whether offering tips on how to test a plot premise or survive what she calls the dark dismal middle, Chester shares the techniques she uses in writing her own novels.