Customer Behavior
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Auteur(s): Barbara E. Kahn
- Narrateur(s): Lisa Larsen
- Durée: 5 h
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We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrateur(s): Lisa Larsen
- Durée: 5 h
- Date de publication: 2018-11-13
- Langue: Anglais
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In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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Prix courant: 17,81$ ou 1 crédit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00$ ou 1 crédit
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Auteur(s): Eric Berridge
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
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Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
- Date de publication: 2017-06-29
- Langue: Anglais
- Customer Obsessed looks at customer experience with an eye toward business transformation, providing high-level insight into each business element that affects that experience....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Auteur(s): Bernd Schmitt
- Narrateur(s): Walter Dixon
- Durée: 6 h et 40 min
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Narrateur(s): Walter Dixon
- Durée: 6 h et 40 min
- Date de publication: 2012-05-01
- Langue: Anglais
- Experiential markering guru Bernd Schmitt shows marketers and brand managers everywhere how to harness the power of customer happiness....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Simply Brilliant
- How Great Organizations Do Ordinary Things in Extraordinary Ways
- Auteur(s): William C. Taylor
- Narrateur(s): Mark Deakins
- Durée: 6 h et 47 min
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Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that the work of inventing the future doesn't belong just to geeks designing mobile apps and virtual-reality headsets or to social-media entrepreneurs hoping to launch the next Facebook. Some of today's most compelling organizations are doing brilliant things.
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Simply Brilliant
- How Great Organizations Do Ordinary Things in Extraordinary Ways
- Narrateur(s): Mark Deakins
- Durée: 6 h et 47 min
- Date de publication: 2016-09-20
- Langue: Anglais
- Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees....
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Prix courant: 37,05$ ou 1 crédit
Prix réduit: 37,05$ ou 1 crédit
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Going Lean
- How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits
- Auteur(s): Stephen A. Ruffa
- Narrateur(s): Jim Bond
- Durée: 7 h et 19 min
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Performance
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Histoire
In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis. To improve their performance, corporations everywhere have adopted a wide range of tools and techniques, yet many continue to struggle. Going Lean points to a better way.
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Going Lean
- How the Best Companies Apply Lean Manufacturing Principles to Shatter Uncertainty, Drive Innovation, and Maximize Profits
- Narrateur(s): Jim Bond
- Durée: 7 h et 19 min
- Date de publication: 2017-04-10
- Langue: Anglais
- In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis....
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Prix courant: 26,00$ ou 1 crédit
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The Decoded Company
- Know Your Talent Better than You Know Your Customers
- Auteur(s): Leerom Segal, Aaron Goldstein, Jay Goldman, Autres
- Narrateur(s): Leerom Segal, Jay Goldman
- Durée: 8 h et 26 min
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As consumers we intuitively understand the benefits of being decoded. Google amazes us by generating answers before we’ve even finished asking a question. The Decoded Company distills how this process works into three transformative ideas. Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment.
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The Decoded Company
- Know Your Talent Better than You Know Your Customers
- Narrateur(s): Leerom Segal, Jay Goldman
- Durée: 8 h et 26 min
- Date de publication: 2014-03-05
- Langue: Anglais
- As consumers we intuitively understand the benefits of being decoded. Google amazes us by generating answers before we’ve even finished asking a question....
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Prix courant: 27,77$ ou 1 crédit
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Auteur(s): Janelle Estes, Andy MacMillan
- Narrateur(s): Lexi Mae
- Durée: 6 h et 8 min
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrateur(s): Lexi Mae
- Durée: 6 h et 8 min
- Date de publication: 2022-02-15
- Langue: Anglais
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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Prix courant: 22,26$ ou 1 crédit
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Auteur(s): Thomas A. Stewart, Patricia O'Connell
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
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Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
- Date de publication: 2016-11-29
- Langue: Anglais
- Woo, Wow, and Win reveals the importance of designing your company around service and offers clear, practical strategies based on the idea that the design of services is different from manufacturing....
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Prix courant: 32,41$ ou 1 crédit
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Auteur(s): Anne Bahr Thompson
- Narrateur(s): Marguerite Gavin
- Durée: 9 h et 36 min
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Narrateur(s): Marguerite Gavin
- Durée: 9 h et 36 min
- Date de publication: 2017-11-17
- Langue: Anglais
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes....
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Prix courant: 33,39$ ou 1 crédit
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The Commitment Engine
- Making Work Worth It
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 6 h et 17 min
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
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The Commitment Engine
- Making Work Worth It
- Narrateur(s): John Jantsch
- Durée: 6 h et 17 min
- Date de publication: 2012-10-17
- Langue: Anglais
- The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses....
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Prix courant: 33,39$ ou 1 crédit
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The Relationship Engine
- Connecting with the People Who Power Your Business
- Auteur(s): Ed Wallace
- Narrateur(s): Tom Parks
- Durée: 5 h et 8 min
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Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted. They shouldn't. Research reveals that these core relationships are often the weakest...and can prove more vital than missed networking opportunities.
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The Relationship Engine
- Connecting with the People Who Power Your Business
- Narrateur(s): Tom Parks
- Durée: 5 h et 8 min
- Date de publication: 2016-12-07
- Langue: Anglais
- Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together....
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Prix courant: 26,00$ ou 1 crédit
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Six Pixels of Separation
- Everyone Is Connected. Connect Your Business to Everyone
- Auteur(s): Mitch Joel
- Narrateur(s): Mitch Joel
- Durée: 7 h et 35 min
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At last, here's THE audiobook that 21st century entrepreneurs have been waiting for - the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet.
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Six Pixels of Separation
- Everyone Is Connected. Connect Your Business to Everyone
- Narrateur(s): Mitch Joel
- Durée: 7 h et 35 min
- Date de publication: 2009-09-04
- Langue: Anglais
- Here's THE audiobook that entrepreneurs have been waiting for - the inner-secrets of how successful Internet capitalists make millions by knowing who to reach and how to reach them....
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Prix courant: 31,16$ ou 1 crédit
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Auteur(s): Jeff Fromm, Marissa Vidler
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
- Date de publication: 2015-07-31
- Langue: Anglais
- While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. This massive cohort are entering their prime consumer years....
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Prix courant: 27,77$ ou 1 crédit
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The Domino’s Story
- How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution
- Auteur(s): Marcia Layton Turner
- Narrateur(s): James Fuertes
- Durée: 3 h et 5 min
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Imagine if you were there, taking notes, as a small pizza joint became one of the most successful restaurants in the world. The Domino’s Story will help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today. As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation, paved in industry-leading profits.
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The Domino’s Story
- How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution
- Narrateur(s): James Fuertes
- Série: The Business Storybook Series
- Durée: 3 h et 5 min
- Date de publication: 2020-10-27
- Langue: Anglais
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Imagine if you were there, taking notes, as a small pizza joint became one of the most successful restaurants in the world. The Domino’s Story will help you understand and adopt the competitive strategies, workplace culture, and business practices....
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Prix courant: 19,80$ ou 1 crédit
Prix réduit: 19,80$ ou 1 crédit
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Auteur(s): Chandler Wright
- Narrateur(s): Sam Slydell
- Durée: 3 h et 38 min
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Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Narrateur(s): Sam Slydell
- Durée: 3 h et 38 min
- Date de publication: 2020-02-28
- Langue: Anglais
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If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020 will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business....
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Prix courant: 18,74$ ou 1 crédit
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Say the Magic Words
- How to Get What You Want from the People Who Have What You Need
- Auteur(s): Lynette Padwa
- Narrateur(s): Matilda Novak
- Durée: 3 h et 30 min
- Version abrégée
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Say the Magic Words is your passport to mastering these daily encounters. You'll find the most effective way to get what you want and need, and know what not to say and do. The insights and information come directly from the pros, people who have spent years in their particular line of work, and their advice is entertaining and unnervingly candid.
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Say the Magic Words
- How to Get What You Want from the People Who Have What You Need
- Narrateur(s): Matilda Novak
- Durée: 3 h et 30 min
- Date de publication: 2005-08-12
- Langue: Anglais
- It takes more than good social skills to get what you want from your child's teacher, your hairdresser, mechanic, hotel reservation agent and more....
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Prix courant: 22,19$ ou 1 crédit
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Auteur(s): Andy Paul
- Narrateur(s): Grover Gardner
- Durée: 6 h et 32 min
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Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.
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Amp Up Your Sales
- Powerful Strategies That Move Customers to Make Fast, Favorable Decisions
- Narrateur(s): Grover Gardner
- Durée: 6 h et 32 min
- Date de publication: 2014-12-17
- Langue: Anglais
- Amp up Your Sales reveals how to simplify your sales strategy, maximize the value of your selling, and amplify your sales responsiveness....
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Prix courant: 31,16$ ou 1 crédit
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Auteur(s): Alec Hanson
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
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Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
- Date de publication: 2020-06-01
- Langue: Anglais
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Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility. With these smart solutions, your traditional sales business will thrive in the new real estate landscape....
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Using the Dog Type System for Success in Business and the Workplace
- A Unique Personality System to Better Communicate and Work with Others
- Auteur(s): Gini Graham Scott PhD
- Narrateur(s): Douglas Birk
- Durée: 2 h et 40 min
- Version intégrale
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Au global
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Performance
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Histoire
Do you want to build your business? Get more customers or clients? Have better relationships in the workplace? The Dog Type system can help you have more success in your business or the workplace, since it helps you adapt your approach to the style of whoever you are dealing or working with. There are four basic Dog Types in a system that builds on other personality type systems - Myers-Briggs, DISC, and the red-yellow-blue-green color profile.
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Using the Dog Type System for Success in Business and the Workplace
- A Unique Personality System to Better Communicate and Work with Others
- Narrateur(s): Douglas Birk
- Durée: 2 h et 40 min
- Date de publication: 2017-08-28
- Langue: Anglais
- Do you want to build your business? Get more customers or clients? Have better relationships in the workplace....
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Prix courant: 9,34$ ou 1 crédit
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