Customer Business
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
- Version intégrale
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Good for beginners
- Écrit par Mr. P le 2021-09-27
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
- Date de publication: 2018-03-20
- Langue: Anglais
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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The 10 Golden Rules of Customer Service
- The Story of the $6,000 Egg
- Auteur(s): Deb Duncan, Todd Duncan
- Narrateur(s): Christopher Grove, Janet Metzger
- Durée: 53 min
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Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers. The 10 Golden Rules of Customer Service represents the costly mistake of removing customer satisfaction from the bottom line.
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The 10 Golden Rules of Customer Service
- The Story of the $6,000 Egg
- Narrateur(s): Christopher Grove, Janet Metzger
- Durée: 53 min
- Date de publication: 2019-04-01
- Langue: Anglais
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Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers....
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Prix courant: 7,00$ ou 1 crédit
Prix réduit: 7,00$ ou 1 crédit
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Auteur(s): Keenan
- Narrateur(s): Keenan
- Durée: 5 h et 47 min
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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Great book for Selling!
- Écrit par linh Diep le 2021-01-12
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Narrateur(s): Keenan
- Durée: 5 h et 47 min
- Date de publication: 2019-01-07
- Langue: Anglais
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- Auteur(s): Russell Brunson
- Narrateur(s): Russell Brunson
- Durée: 6 h et 58 min
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Amazing Book
- Écrit par Paulo le 2021-01-15
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- Narrateur(s): Russell Brunson
- Durée: 6 h et 58 min
- Date de publication: 2020-06-23
- Langue: Anglais
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- Auteur(s): Matthew Pollard
- Narrateur(s): Jamie Jackson
- Durée: 4 h et 57 min
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Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
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book review
- Écrit par Zoey le 2024-04-28
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The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- Narrateur(s): Jamie Jackson
- Durée: 4 h et 57 min
- Date de publication: 2018-01-04
- Langue: Anglais
- Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Auteur(s): Allan Dib
- Narrateur(s): Joel Richards
- Durée: 6 h et 31 min
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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Simple to understand-Great information
- Écrit par Ron le 2018-01-22
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrateur(s): Joel Richards
- Durée: 6 h et 31 min
- Date de publication: 2016-08-16
- Langue: Anglais
- To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Auteur(s): A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrateur(s): Graham Rowat
- Durée: 6 h et 53 min
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrateur(s): Graham Rowat
- Durée: 6 h et 53 min
- Date de publication: 2019-02-26
- Langue: Anglais
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Date de publication: 2020-03-10
- Langue: Anglais
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Rusty Shelton
- Durée: 3 h et 53 min
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Narrateur(s): Rusty Shelton
- Durée: 3 h et 53 min
- Date de publication: 2018-11-29
- Langue: Anglais
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Magnetic Marketing is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- Auteur(s): Tien Tzuo, Gabe Weisert
- Narrateur(s): Dan Woren, Tien Tzuo
- Durée: 7 h et 41 min
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Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
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Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- Narrateur(s): Dan Woren, Tien Tzuo
- Durée: 7 h et 41 min
- Date de publication: 2018-06-05
- Langue: Anglais
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Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Endless Customers
- A Proven Model to Earn Trust, Drive More Sales, and Grow Your Business in the Age of AI
- Auteur(s): Marcus Sheridan, The Team at IMPACT
- Narrateur(s): Marcus Sheridan
- Durée: 8 h
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Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.
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Endless Customers
- A Proven Model to Earn Trust, Drive More Sales, and Grow Your Business in the Age of AI
- Narrateur(s): Marcus Sheridan
- Durée: 8 h
- Date de publication: 2025-05-06
- Langue: Anglais
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Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance.
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Prix courant: 17,53$ ou 1 crédit
Prix réduit: 17,53$ ou 1 crédit
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Auteur(s): Gordon S. Linoff, Michael J.A. Berry
- Narrateur(s): Steve Menasche
- Durée: 38 h et 33 min
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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Narrateur(s): Steve Menasche
- Durée: 38 h et 33 min
- Date de publication: 2018-12-25
- Langue: Anglais
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Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results....
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Prix courant: 38,97$ ou 1 crédit
Prix réduit: 38,97$ ou 1 crédit
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Outside In
- The Power of Putting Customers at the Center of Your Business
- Auteur(s): Harley Manning, Kerry Bodine
- Narrateur(s): Mel Foster
- Durée: 7 h et 35 min
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The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22 percent.
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Outside In
- The Power of Putting Customers at the Center of Your Business
- Narrateur(s): Mel Foster
- Durée: 7 h et 35 min
- Date de publication: 2012-08-28
- Langue: Anglais
- The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Thank You Economy
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
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The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Excellent
- Écrit par David Smith le 2022-06-02
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The Thank You Economy
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
- Date de publication: 2011-06-28
- Langue: Anglais
- If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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Lean Customer Development
- Building Products Your Customers Will Buy
- Auteur(s): Cindy Alvarez
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
- Date de publication: 2021-02-05
- Langue: Anglais
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Personalized
- Customer Strategy in the Age of AI
- Auteur(s): Mark Abraham, David C. Edelman
- Narrateur(s): Christopher Douyard
- Durée: 8 h et 12 min
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Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
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Personalized
- Customer Strategy in the Age of AI
- Narrateur(s): Christopher Douyard
- Durée: 8 h et 12 min
- Date de publication: 2024-11-05
- Langue: Anglais
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Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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The Customer Excellence Enterprise
- A Playbook for Creating Customers for Life
- Auteur(s): Wayne Simmons, Tom DeWitt
- Narrateur(s): Terrence Kidd
- Durée: 8 h et 46 min
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Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An enlightening and pragmatic guide, The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental revenue accelerator and value driver.
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The Customer Excellence Enterprise
- A Playbook for Creating Customers for Life
- Narrateur(s): Terrence Kidd
- Durée: 8 h et 46 min
- Date de publication: 2024-10-22
- Langue: Anglais
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Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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How to Win Customers and Keep Them for Life
- Auteur(s): Michael LeBoeuf Ph.D.
- Narrateur(s): Michael LeBoeuf Ph.D.
- Durée: 1 h et 29 min
- Version abrégée
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Au global
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Histoire
From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.
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How to Win Customers and Keep Them for Life
- Narrateur(s): Michael LeBoeuf Ph.D.
- Durée: 1 h et 29 min
- Date de publication: 2000-04-07
- Langue: Anglais
- The success of any business depends on knowing the answers to these important questions...
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Prix courant: 9,99$ ou 1 crédit
Prix réduit: 9,99$ ou 1 crédit
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Auteur(s): Nick Mehta, Kellie Capote
- Narrateur(s): Teri Schnaubelt
- Durée: 6 h et 58 min
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Performance
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Histoire
In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrateur(s): Teri Schnaubelt
- Durée: 6 h et 58 min
- Date de publication: 2024-07-09
- Langue: Anglais
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Auteur(s): Geoffrey A. Moore
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Version intégrale
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Au global
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Performance
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Histoire
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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A must for your business toolkit.
- Écrit par Brian Paul Ferreira le 2021-06-14
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Date de publication: 2012-12-11
- Langue: Anglais
- Here is the best-selling guide that created a new game plan for marketing in high-tech industries....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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