Customer Business

From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in.

Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre uses the lessons of live theatre to pull back the curtain on organizational and leadership best practices, and to deliver real-world, focus-oriented strategies to drive operational excellence. The framework delves into the foundational to the specific and puts a spotlight on practices and philosophies for leaders to script and direct, to ensure they put on show-stopping experiences customers and staff deserve.... Are you ready.... It's showtime!

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

Word of mouth is directly responsible for 19 percent of all purchases, and influences as much as 90 percent. Every human on Earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1 percent of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

At the start of the twenty-first century, we've witnessed a shift to a mass customization-driven economy, leaving behind a century focused on mass production. Customers have come to expect immediate and tailor-made responses to their needs, and the businesses that fail to deliver quickly fall behind. How fast does your business move? Are you doing business at the speed of NOW or trailing the pack at the speed of THEN?

Exceptional customer service is no accident! Great service providers know what to do, teach their employees how to do it, and then consistently deliver first-class service. Now, you can get the world’s top customer service authors to coach you and your team into excellence. Bring the exceptional customer service of Starbucks, Nordstrom’s, or the Ritz Carlton into your organization with training from the best of the best in customer service training and development.

Learn how to build a solid business foundation that you can expand upon to become successful and profitable. Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business.

In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.

Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done. In 15 years, he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees. In this audiobook, he lets eager business owners into his secrets for getting the right customers fast and to make their businesses grow. Finding, getting, and keeping customers is the most significant and important skill set of a successful start-up entrepreneur.

Many companies have let their sales people devolve into an order-taking, customer “farming” team where the focus is following up on inbound leads or just trying to upsell current customers. Conversely, this is the critical time in the life of a business when organizations with a team trained to sell outbound successfully will rise above the rest. Outbound selling can be intimidating even to the most senior rep, yet that same intimidation around cold calling and outbound sales can be transformed into confident success with the right tools at your disposal.

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.

Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers. No worries: My book, Ultimate Guide to Building a Soap Making Business Empire can give you the knowledge and inspiration to start making and selling your own unique line of handmade soaps.

In Customer Love: Great Stories about Great Service you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this audiobook with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people."

Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales - showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.

Do you really need another audiobook on customer service? There are hundreds you could choose from, and you've probably listened to at least a dozen. Why should you take advice from a deli with a funny name in Ann Arbor, Michigan?