Customer Business

Eighty percent of internet traffic is now video traffic - unfortunately this means that there are a lot of boring, unengaging videos being produced. Don't let your videos suffer that fate. Welcome to the Age of Emotion is a book for business owners, entrepreneurs, and brand managers who want increased connectivity and engagement with their brand. It focuses on harnessing the emotive powers of video to target prospects and turn them into loyal customers and fans of your brand or company.

Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.

Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible

As consumers we intuitively understand the benefits of being decoded. Google amazes us by generating answers before we’ve even finished asking a question. The Decoded Company distills how this process works into three transformative ideas. Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment.

Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as “networking”. But in today’s hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media “friends” and “connections”. This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals.

Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale.

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.

Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.

How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.

In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.

How can you guarantee that your company delivers great service, has a great culture, and still manages to stay profitable? You need to follow certain “Unbreakable Rules” for success. Best-selling business author and coach Karl W. Palachuk draws on more than thirty years of owning and running service-based businesses to present the rules his companies live by. These rules will help you align your personal and professional goals while creating “standard operating procedures” to automate successful habits.

Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.

Because if you’re reading this now, you’ve probably been dying for a reason to strike out on your own. To build out that side hustle that you’ve been too busy to grow. To turn that business idea you’ve been dreaming about into a full-time money-making reality.

Ultimately, with a deep understanding of the law, you are able to keep debt collectors’ aggression in check, all to your advantage. Would you want to be that person who is not afraid of debt collectors with all their rage and fury? Do you want to beat them at their own game of debt collection by using the law to your advantage to tame them? Well, if that’s what you are looking for, this book is the ultimate guide on how to take charge of the whole process so that you don’t end up making silly mistakes that could cost you. Listen to learn more....

It is my belief that remarkable customer service can improve revenue and overall corporate profitability. It can open doors for your business, and if you do a poor job of taking care of your customers, you may find your doors closed! Every business has the ability to create and deliver remarkable service. Do you believe this? This audiobook is packed with unforgettable customer service stories. Some are truly remarkable in a great way, and some are so bad that we will remark about the story and the businesses involved for a very long time.

Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a "more is more" philosophy work harder and go further to ensure that their customers have a positive experience.

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.