Customer Business
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Auteur(s): Dr. Mindy Weinstein
- Narrateur(s): Karen Ruth Johnston
- Durée: 6 h et 20 min
- Version intégrale
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Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more.
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The Power of Scarcity
- Leveraging Urgency and Demand to Influence Customer Decisions
- Narrateur(s): Karen Ruth Johnston
- Durée: 6 h et 20 min
- Date de publication: 2022-12-13
- Langue: Anglais
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In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more....
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Prix courant: 22,26$ ou 1 crédit
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Analysis of Brent Adamson & Matthew Dixon's The Challenger Customer
- Includes Key Takeaways & Review
- Auteur(s): Sumoreads
- Narrateur(s): Michael London Anglado
- Durée: 40 min
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This Sumoreads analysis offers supplementary material to The Challenger Customer to help you distill the key takeaways, review the book's content, and offers insight into the writing style and overall themes. Whether you'd like to supplement your understanding, refresh your memory, or simply decide whether or not this book is for you, we're here to help. Absorb everything you need to know in less than 45 minutes.
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Analysis of Brent Adamson & Matthew Dixon's The Challenger Customer
- Includes Key Takeaways & Review
- Narrateur(s): Michael London Anglado
- Durée: 40 min
- Date de publication: 2018-02-26
- Langue: Anglais
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This Sumoreads analysis offers supplementary material to The Challenger Customer to help you distill the key takeaways, review the book's content....
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Prix courant: 4,95$ ou 1 crédit
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How to Deal with Difficult Customers
- 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
- Auteur(s): Dave Anderson
- Narrateur(s): Dave Anderson
- Durée: 4 h et 18 min
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The 10 strategies in this book will build your confidence and competence, so that the next time you're struggling with a grumpy, cranky, whiney SOB, you won't have to just stand there wondering, "How can I sell to this jerk?" With the can't-miss strategies you'll find in How to Deal with Difficult Customers, you'll turn that sourpuss into a sweetheart, close the deal in no time, and find yourself eager to take on the next tough customer.
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How to Deal with Difficult Customers
- 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
- Narrateur(s): Dave Anderson
- Durée: 4 h et 18 min
- Date de publication: 2009-12-27
- Langue: Anglais
- The 10 strategies in this book will build your confidence and competence, helping you sell to any grumpy, cranky, whiney SOB....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Auteur(s): Alec Hanson
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
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Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn how to build vital brand visibility online to generate influence in your community; why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram, so you don’t miss a lead; the 10-step checklist you need to get more quality online reviews; how to become a legendary lead master; and the entire road map on how to create an unforgettable customer experience.
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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Narrateur(s): Alec Hanson
- Durée: 5 h et 10 min
- Date de publication: 2020-06-01
- Langue: Anglais
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Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility. With these smart solutions, your traditional sales business will thrive in the new real estate landscape....
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Prix courant: 25,00$ ou 1 crédit
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Getting Customers
- Easier, Faster and for Less Money than You Ever Thought Possible
- Auteur(s): James Sinclair
- Narrateur(s): James Sinclair
- Durée: 3 h et 44 min
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Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done. In 15 years, he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees. In this audiobook, he lets eager business owners into his secrets for getting the right customers fast and to make their businesses grow. Finding, getting, and keeping customers is the most significant and important skill set of a successful start-up entrepreneur.
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Getting Customers
- Easier, Faster and for Less Money than You Ever Thought Possible
- Narrateur(s): James Sinclair
- Durée: 3 h et 44 min
- Date de publication: 2019-12-18
- Langue: Anglais
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Winning customers is the lifeblood of any business, yet so many people fail dismally at it. James Sinclair knows how it’s done. In 15 years, he has built a one-man business as a children’s clown into a multi-million-pound enterprise with a network of companies and over 400 employees....
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Prix courant: 18,74$ ou 1 crédit
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Between Doormat and Diva
- How Massage Therapists Can Find the Sweet Spot Between Service & Servitude
- Auteur(s): Dee Vickers, Kelly Bowers
- Narrateur(s): Michael E. Russo
- Durée: 1 h et 49 min
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Customer service is so much more than cucumber water and hot towels. The best customer service takes care of your clients and takes care of you. Without that balance, you cannot grow and thrive in your massage practice. Learn how to do customer service authentically, honoring your highest values.
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Between Doormat and Diva
- How Massage Therapists Can Find the Sweet Spot Between Service & Servitude
- Narrateur(s): Michael E. Russo
- Durée: 1 h et 49 min
- Date de publication: 2021-02-12
- Langue: Anglais
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Customer service is so much more than cucumber water and hot towels. The best customer service takes care of your clients and takes care of you. Without that balance, you cannot grow and thrive in your massage practice....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Commitment Engine
- Making Work Worth It
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 6 h et 17 min
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
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The Commitment Engine
- Making Work Worth It
- Narrateur(s): John Jantsch
- Durée: 6 h et 17 min
- Date de publication: 2012-10-17
- Langue: Anglais
- The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses....
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Prix courant: 33,39$ ou 1 crédit
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Super Fans
- How to Create Unwavering Customer Loyalty
- Auteur(s): EMBA, Purdeep Sangha
- Narrateur(s): Chris Abernathy
- Durée: 3 h et 34 min
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You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal Super Fans, who rave about you and your business. You will discover the secrets of creating Super Fans, which is a strategy that is taking average business owners to the top as leaders in their market.
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Super Fans
- How to Create Unwavering Customer Loyalty
- Narrateur(s): Chris Abernathy
- Durée: 3 h et 34 min
- Date de publication: 2017-08-21
- Langue: Anglais
- You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry....
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Prix courant: 18,74$ ou 1 crédit
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Marketing Management for Beginners
- How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer’s Market
- Auteur(s): Sebastian Wahlig
- Narrateur(s): Casey Wayman
- Durée: 1 h et 24 min
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Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.
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Marketing Management for Beginners
- How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer’s Market
- Narrateur(s): Casey Wayman
- Durée: 1 h et 24 min
- Date de publication: 2024-01-05
- Langue: Anglais
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Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management...
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Prix courant: 12,89$ ou 1 crédit
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Auteur(s): Peter Fader
- Narrateur(s): Patrick Lawlor
- Durée: 3 h et 4 min
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Customer Centricity
- Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
- Narrateur(s): Patrick Lawlor
- Durée: 3 h et 4 min
- Date de publication: 2024-07-09
- Langue: Anglais
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Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.
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Prix courant: 13,15$ ou 1 crédit
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The Invisible Brand
- Marketing in the Age of Automation, Big Data, and Machine Learning
- Auteur(s): William Ammerman
- Narrateur(s): Jason Culp
- Durée: 8 h et 48 min
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The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
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The Invisible Brand
- Marketing in the Age of Automation, Big Data, and Machine Learning
- Narrateur(s): Jason Culp
- Durée: 8 h et 48 min
- Date de publication: 2019-06-14
- Langue: Anglais
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The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time....
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Prix courant: 25,00$ ou 1 crédit
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Auteur(s): Anne Bahr Thompson
- Narrateur(s): Marguerite Gavin
- Durée: 9 h et 36 min
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.
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Do Good
- Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Narrateur(s): Marguerite Gavin
- Durée: 9 h et 36 min
- Date de publication: 2017-11-17
- Langue: Anglais
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes....
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Prix courant: 33,39$ ou 1 crédit
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- Auteur(s): Fraser P. Seitel, John Doorley
- Narrateur(s): Sean Pratt
- Durée: 7 h et 25 min
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Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- Narrateur(s): Sean Pratt
- Durée: 7 h et 25 min
- Date de publication: 2012-12-04
- Langue: Anglais
- Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing....
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Prix courant: 33,39$ ou 1 crédit
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Auteur(s): Geoffrey Colon
- Narrateur(s): Geoffrey Colon
- Durée: 6 h et 14 min
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Narrateur(s): Geoffrey Colon
- Durée: 6 h et 14 min
- Date de publication: 2016-07-15
- Langue: Anglais
- A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking....
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Prix courant: 31,16$ ou 1 crédit
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- Auteur(s): Tim Templeton
- Narrateur(s): Michael Mish
- Durée: 3 h et 36 min
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In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.
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The Referral of a Lifetime
- The Networking Systems that Produces Bottom Line Results…Every Day!
- Narrateur(s): Michael Mish
- Durée: 3 h et 36 min
- Date de publication: 2010-09-10
- Langue: Anglais
- Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure....
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Prix courant: 22,50$ ou 1 crédit
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Emotional Intelligence Handbook
- Your Quick Start Guide for Making Friends with Emotional Intelligence and Raising Your EQ
- Auteur(s): Ramit Gupta
- Narrateur(s): Philip Andrew Hodges
- Durée: 31 min
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The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?
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Emotional Intelligence Handbook
- Your Quick Start Guide for Making Friends with Emotional Intelligence and Raising Your EQ
- Narrateur(s): Philip Andrew Hodges
- Durée: 31 min
- Date de publication: 2016-06-21
- Langue: Anglais
- Take the first step toward mastering your social skills and turning your life around today....
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Prix courant: 5,22$ ou 1 crédit
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Auteur(s): Jeff Fromm, Marissa Vidler
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
- Date de publication: 2015-07-31
- Langue: Anglais
- While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. This massive cohort are entering their prime consumer years....
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Prix courant: 27,77$ ou 1 crédit
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The Automation Advantage
- Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI
- Auteur(s): Bhaskar Ghosh PhD, Rajendra Prasad, Gayathri Pallail
- Narrateur(s): Emmanuel Chumaceiro
- Durée: 6 h et 49 min
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In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives.
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The Automation Advantage
- Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI
- Narrateur(s): Emmanuel Chumaceiro
- Durée: 6 h et 49 min
- Date de publication: 2021-12-07
- Langue: Anglais
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Global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives....
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Prix courant: 27,83$ ou 1 crédit
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- Auteur(s): Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrateur(s): LJ Ganser
- Durée: 6 h et 17 min
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Histoire
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- Narrateur(s): LJ Ganser
- Durée: 6 h et 17 min
- Date de publication: 2019-02-19
- Langue: Anglais
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Lean Solutions
- How Companies and Customers Can Create Value and Wealth Together
- Auteur(s): James P. Womack, Daniel T. Jones
- Narrateur(s): James P. Womack
- Durée: 4 h et 16 min
- Version abrégée
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Au global
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Performance
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Histoire
In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.
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Lean Solutions
- How Companies and Customers Can Create Value and Wealth Together
- Narrateur(s): James P. Womack
- Durée: 4 h et 16 min
- Date de publication: 2005-10-05
- Langue: Anglais
- Why aren't consumers any happier? Because everything surrounding the process of obtaining and using all these products causes us frustration and disappointment....
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Prix courant: 17,59$ ou 1 crédit
Prix réduit: 17,59$ ou 1 crédit
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