Customer Marketing
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Auteur(s): Patrick Lencioni
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
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Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
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WOW
- Écrit par Dee S. le 2022-12-23
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Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- Narrateur(s): Dan Woren
- Durée: 4 h et 17 min
- Date de publication: 2010-02-23
- Langue: Anglais
- This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Trust-Based Selling
- Using Customer Focus and Collaboration to Build Long-Term Relationships
- Auteur(s): Charles H. Green
- Narrateur(s): Kirby Heyborne
- Durée: 3 h et 56 min
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Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions.
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Trust-Based Selling
- Using Customer Focus and Collaboration to Build Long-Term Relationships
- Narrateur(s): Kirby Heyborne
- Durée: 3 h et 56 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Auteur(s): Rob Fitzpatrick
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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useful and applicable
- Écrit par Feng Chi Liu le 2024-06-12
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Narrateur(s): Rob Fitzpatrick
- Durée: 3 h et 50 min
- Date de publication: 2019-05-08
- Langue: Anglais
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak....
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Prix courant: 15,14$ ou 1 crédit
Prix réduit: 15,14$ ou 1 crédit
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Auteur(s): Debbie Levitt
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
- Date de publication: 2023-02-15
- Langue: Anglais
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Auteur(s): David J. Lieberman
- Narrateur(s): Grover Gardner
- Durée: 47 min
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We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Narrateur(s): Grover Gardner
- Durée: 47 min
- Date de publication: 2013-12-10
- Langue: Anglais
- We all say things we shouldn't. What is important is how we deal with the gaffe....
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Prix courant: 4,43$ ou 1 crédit
Prix réduit: 4,43$ ou 1 crédit
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Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- Auteur(s): Jonathan L. S. Byrnes, John S. Wass
- Narrateur(s): Chris Sorensen
- Durée: 10 h et 1 min
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive - and win - in this era of digital behemoths. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors.
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Choose Your Customer
- How to Compete Against the Digital Giants and Thrive
- Narrateur(s): Chris Sorensen
- Durée: 10 h et 1 min
- Date de publication: 2021-08-17
- Langue: Anglais
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Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Date de publication: 2020-03-10
- Langue: Anglais
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
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With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....
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Prix courant: 22,25$ ou 1 crédit
Prix réduit: 22,25$ ou 1 crédit
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Auteur(s): Stephen Wunker, David Farber, Jessica Wattman
- Narrateur(s): Tim Andres Pabon
- Durée: 4 h et 52 min
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Narrateur(s): Tim Andres Pabon
- Durée: 4 h et 52 min
- Date de publication: 2016-11-07
- Langue: Anglais
- Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Auteur(s): Eric Berridge
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
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Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.
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Customer Obsessed
- A Whole Company Approach to Delivering Exceptional Customer Experiences
- Narrateur(s): Tim Andres Pabon
- Durée: 7 h et 13 min
- Date de publication: 2017-06-29
- Langue: Anglais
- Customer Obsessed looks at customer experience with an eye toward business transformation, providing high-level insight into each business element that affects that experience....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Auteur(s): Robbie Kellman Baxter
- Narrateur(s): Tom Pile
- Durée: 8 h et 12 min
- Version intégrale
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If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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There IS A Print Version
- Écrit par Khush Panthaky le 2023-09-10
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrateur(s): Tom Pile
- Durée: 8 h et 12 min
- Date de publication: 2016-04-19
- Langue: Anglais
- If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Auteur(s): Ray Edwards
- Narrateur(s): Ray Edwards
- Durée: 4 h et 11 min
- Version intégrale
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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this is the best book. packed with info!!!
- Écrit par chas le 2022-12-05
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrateur(s): Ray Edwards
- Durée: 4 h et 11 min
- Date de publication: 2019-08-06
- Langue: Anglais
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Auteur(s): Jeff Gothelf, Josh Seiden
- Narrateur(s): Graham Rowat
- Durée: 6 h et 19 min
- Version intégrale
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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à New way to adapt in your organizatuin
- Écrit par Utilisateur anonyme le 2023-10-15
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrateur(s): Graham Rowat
- Durée: 6 h et 19 min
- Date de publication: 2019-12-10
- Langue: Anglais
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Excellence Wins
- A No-Nonsense Guide to Becoming the Best in a World of Compromise
- Auteur(s): Horst Schulze, Dean Merrill - contributor
- Narrateur(s): Michael Wagner
- Durée: 5 h
- Version intégrale
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CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits. It doesn't matter who you are or what you do - you want to become the best. You want to win, every time. Horst Schulze knows how to win. In Excellence Wins, Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his still-prolific 50-year career.
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Loved this audiobook
- Écrit par Brandon Grass le 2023-12-03
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Excellence Wins
- A No-Nonsense Guide to Becoming the Best in a World of Compromise
- Narrateur(s): Michael Wagner
- Durée: 5 h
- Date de publication: 2019-03-05
- Langue: Anglais
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In Excellence Wins, co-founder of The Ritz-Carlton Hotel Company Horst Schulze shares the visionary and disruptive principles that have produced immense global successes over the course of his still prolific 50-year career....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Auteur(s): Nick Mehta, Kellie Capote
- Narrateur(s): Teri Schnaubelt
- Durée: 6 h et 58 min
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrateur(s): Teri Schnaubelt
- Durée: 6 h et 58 min
- Date de publication: 2024-07-09
- Langue: Anglais
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Instagram Power (Second Edition)
- Build Your Brand and Reach More Customers with Visual Influence
- Auteur(s): Jason Miles
- Narrateur(s): Doug Greene
- Durée: 6 h et 53 min
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The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
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Pretty comprehensive but somewhat dry
- Écrit par Agustus le 2022-03-31
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Instagram Power (Second Edition)
- Build Your Brand and Reach More Customers with Visual Influence
- Narrateur(s): Doug Greene
- Durée: 6 h et 53 min
- Date de publication: 2021-08-07
- Langue: Anglais
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The essential guide to marketing and building your business on Instagram - today's hottest social media platform....
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Prix courant: 22,97$ ou 1 crédit
Prix réduit: 22,97$ ou 1 crédit
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- Auteur(s): Christoph Senn, Mehak Gandhi
- Narrateur(s): Christopher P. Brown
- Durée: 6 h et 18 min
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Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- Narrateur(s): Christopher P. Brown
- Durée: 6 h et 18 min
- Date de publication: 2024-11-18
- Langue: Anglais
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Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Go Live!
- Turn Virtual Connections into Paying Customers
- Auteur(s): Jeffrey Gitomer, Tara Counterman - foreword
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers.
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Go Live!
- Turn Virtual Connections into Paying Customers
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
- Date de publication: 2020-12-03
- Langue: Anglais
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Auteur(s): Barbara E. Kahn
- Narrateur(s): Lisa Larsen
- Durée: 5 h
- Version intégrale
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Au global
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Performance
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Histoire
We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrateur(s): Lisa Larsen
- Durée: 5 h
- Date de publication: 2018-11-13
- Langue: Anglais
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In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Emotional Intelligence for Sales Success
- Connect with Customers and Get Results
- Auteur(s): Colleen Stanley
- Narrateur(s): Janet Ivey, Charity Spencer
- Durée: 6 h et 53 min
- Version intégrale
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Au global
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Performance
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Histoire
In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.
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Emotional Intelligence for Sales Success
- Connect with Customers and Get Results
- Narrateur(s): Janet Ivey, Charity Spencer
- Durée: 6 h et 53 min
- Date de publication: 2020-04-21
- Langue: Anglais
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In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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