Customer Marketing

Les Gold has been in business since age 12, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. In this entertaining, honest book, Gold takes you inside some of his weirdest, wacki­est deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business - and neither should you.

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, 2nd Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion.

This book is the product of his research - a culmination of tips, strategies, and almost two decades of experience in the call center field. It requires a paradigm shift - from being the victim of angry, threatening callers, to gaining the necessary tools and insights to stay calm and centered amidst chaos without taking others’ actions personally. Mastering the Irate Caller is a treasure chest of strategies that will help improve employee morale, customer retention, and mental health in the call center field.

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought. But we are no longer in charge - they are. That is why we must change our marketing concept from the "Caveman Way" to the "WOO Way". A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.

Have you ever started a business and did not sell or earn as much money as you wanted? Or are you having a tough time getting someone to buy from you? Are you lost when it comes to figuring out what people want? Don't worry! I put together this quick, easy-to-understand guide about the Art of Marketing to Customers.

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.

People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners, he will help you discover how to effectively use social media, video and mobile marketing.

Almost every business depends on its customers and your one is probably no different. Without the customer there is no order and without the order there is no profit. It's easy to see how a business could quickly fold without great customer service at its core. Making sure your customer service is as good a it can be is now much easier with this bundle.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

Have you ever wanted to start a small business? Have you ever thought it was tough to do so? Unsure of how to get it started or how you will obtain customers? Or do you have a business and seem to be losing your current customers? Do you have an idea of what you want your business to look like or grow into, but nothing seems to be heading in that direction?

DESPRE AUDIOBOOK Nu aveţi în faţă un manual de vânzări! Aceasta nu este o carte de teorie aridă. Și nu veţi adormi în timp ce o răsfoiţi. Dimpotrivă, este o carte plină de farmec, instructivă și amuzantă. Citind-o, vă veţi simţi ca și cum tocmai aţi ridicat pânza de pe o pictură plină de viaţă. Veţi (re)descoperi partea luminoasă a profesiei de vânzător. Această carte vă învață cum să dezvoltați o relație de durată cu clienții și cum să-i ajutați să aibă mai mult succes, ceea ce se va dovedi o strategie avantajoasă pentru ambele părți.

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

Discover the power of eliminating customer hassles with insights from seasoned entrepreneur Jim Bramlett. With over four decades of experience running successful businesses, Jim reveals the secrets to enhancing customer loyalty and driving profitability by simplifying the customer experience.

Not sure how to speak with people on the phone or face to face? Have problems dealing with difficult customers? If you want to feel more satisfied at work, stand out as a valuable employee, and learn five-star customer service skills that will help you shine, then you want to listen to Customer Service for Beginners! People come back to businesses that provide them with a quality experience and excellent customer service, and they avoid the employees and places that don’t. Great customer service will keep your clients happy while building your skill set.

La Customer Experience es una disciplina con una demanda creciente que despierta mucho interés. Solo en países de habla hispana hay 49.500 búsquedas al mes por Google del término "Customer Experience". Pocos son los profesionales que saben del tema y que ofrecen un método que permita diseñar Experiencias Cliente relevantes y rentables . Este libro explica el método CX3C, un método sencillo y eficaz que consta de 10 fases para que el "lunes", cuando el lector llegue a la oficina, pueda empezar a trabajar con sus compañeros en diseñar y activar Experiencias Cliente relevantes y rentables.

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.

Die Energiepreise explodieren. Gleichzeitig erwarten Kund:innen, dass Unternehmen nachhaltig agieren. Das stellt diese vor die große Herausforderung, auf die Kosten zu schauen, ohne dabei die Erwartungen ihrer Geschäftspartner zu vernachlässigen. Die Schlussfolgerung des Autors: Nur der grüne Kundenservice hat Zukunft. Die Schlussfolgerung des Autors: Nur der grüne Kundenservice hat Zukunft. Peter Weidling holt die Unternehmen bei ihrer doppelten Herausforderung ab.

The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

There's always been that one quiet kid in the back of the class. Perhaps they're a little shy, branded a misfit - maybe they dress a little funny...but they're always watching, always listening. That's me. I'm that kid. I've learned much by playing the role of an avid observer, and feel I must break my silence if only for a spell. Sitcoms have thrived on the silly subject matter of telephone support for decades, exposing the most despicable acts of customers and corporations alike.