Customer Marketing

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

Sales is now a team sport, and to win, you have to build and manage selling squads that work in complete alignment - not just during client meetings, but before and after, as well. In Sell Like a Team, Michael Dalis, a senior consultant at the legendary sales training firm, The Richardson Company, guides you through the process of creating and managing selling squads that execute and win in every sales meeting or pitch.

Lernen Sie mit diesem Hörbuch, wie Sie im digitalen Zeitalter Ihre Neukundengewinnung vorantreiben! Im Rahmen der Digitalisierung ist es nicht leicht, Neukunden durch bisher bekannte Akquise-Strategien zu gewinnen. Der Vertrieb via Telefon ist heutzutage zwar nicht unmöglich, es handelt sich jedoch auch nicht um einen der beliebtesten Vertriebskanäle. Dieses Buch zeigt Ihnen daher, wie Sie mittels digitaler Neukundengewinnung Ihre Zielgruppe erweitern.

A good business developer, prospector and networker knows how to create a positive connection with the people they meet. They are the catalyst that creates a chemical reaction between strangers, and they know how to convert these opportunities into new business. Louisa Clarke and David Kean have spent their careers catalysing strangers into contacts and converting contacts into clients - and even into friends.

Customer service may soon be a thing of the past except for a few companies and organizations that pride themselves on providing their customers with extraordinary service. The U.S. is becoming a rude society. Fewer people care about or expect good customer service. Too many companies are living on past reputations. A new generation of senior executives has no idea what customer service is all about.

In "How to Sell Like a Con Artist," Shaun Graff takes you on an intriguing journey into the world of persuasion, as seen through the eyes of the most unlikely teachers: con artists. This book is not a guide to deceit, but rather a unique exploration of the art of influence, distilled from the cunning tactics of con artists. Graff masterfully uncovers the psychological strategies used in cons and transforms them into ethical tools for effective selling, leadership, and everyday interactions.

While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.

As advisors, we want open and honest relationships with our clients. We also want a sense of purpose in our work that comes from serving, not selling. Yet somehow, serving others turns into pushing products that drive profits. Left unchecked, this tension forces us to become salespeople and destroys the trust we’ve built with our clients. There must be a way advisors can do good and do well…right? There is, and in Aloha Financial Advising, Stephen Kagawa shares the better approach to advising you’ve been seeking.

Zeig Dich, dann wirst Du zum Leuchtturm Deiner Branche! Du bist kompetent. Du hast Talente. Doch wie sichtbar bist du damit? Kennen deine Kunden und Geschäftspartner deine Superkräfte? Warum sind die einen mit einer Dienstleistung erfolgreich und warum bleiben die anderen auf ihren Fähigkeiten sitzen, ohne daraus Kapital schlagen zu können? In seinem Ratgeber beschreibt Erfolgsautor Herrmann Scherer den Weg raus aus der Unsichtbarkeit. Denn wer auf sich aufmerksam macht und seine Bekanntheit steigert, ist auf dem richtigen Weg zum persönlichen und beruflichen Erfolg.

Conocer y descifrar al cliente es uno de los desafíos clásicos del marketing. No obstante, las tecnologías digitales y, más recientemente, la Inteligencia Artificial, han cambiado por completo la manera de construir, interpretar y aprovechar la información que recolectamos. ¿Quiénes son esas personas que queremos que adquieran los productos o servicios que ofrecemos? ¿Cómo se comportan y toman decisiones? ¿De qué manera podemos cautivarlos y ganar su fidelidad?

In this fully revised and updated edition, leading customer service expert Jaquie Scammell uncovers the 21 key habits that will leverage your effectiveness as a service leader and strengthen your relationships with the people you serve.

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.

This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business. It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.

Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.

A lot of originative ways exist to draw in prospects for your business. The key is utilizing promotional techniques that reach the most individuals. Your attraction techniques will vary depending upon what sort of business you own. Net marketers might discover net promotions more advantageous and cost-efficient. Retailers might utilize programs that get individuals to visit more frequently or make bigger purchases. Whatever the case, your publicities ought to be centered on driving sales and earnings.

Vous traitez au quotidien avec des clients? Vous savez que leurs attentes sont élevées et que leur patience est limitée.Pour offrir le service hors pair qui les séduira, découvrez notamment, les 11 éléments qui font dire "wow!" aux clients, les 12 irritants qui les font fuir, comment dire non ou annoncer une mauvaise nouvelle sans attiser la frustration, comment accueillir un client furieux et désamorcer sa colère, comment rendre plus satisfaisantes les communications téléphoniques pour vos interlocuteurs.

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: If your business isn't likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked - by customers, employees, stakeholders, and the general public.

Gabriel Vallejo López presenta 34 casos ¡de la vida real! que nos recuerdan la importancia de tener modelos de servicio al cliente de clase mundial.