Customer Marketing
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Auteur(s): David Spinks
- Narrateur(s): Christopher Douyard
- Durée: 6 h et 19 min
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The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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The Business of Belonging
- How to Make Community your Competitive Advantage
- Narrateur(s): Christopher Douyard
- Durée: 6 h et 19 min
- Date de publication: 2021-05-18
- Langue: Anglais
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CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Auteur(s): Jeff Gothelf, Josh Seiden
- Narrateur(s): Graham Rowat
- Durée: 6 h et 19 min
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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à New way to adapt in your organizatuin
- Écrit par Utilisateur anonyme le 2023-10-15
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrateur(s): Graham Rowat
- Durée: 6 h et 19 min
- Date de publication: 2019-12-10
- Langue: Anglais
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Auteur(s): Jeff Toister
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.
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The Service Culture Handbook
- A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service
- Narrateur(s): Roger Wayne
- Durée: 5 h et 41 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Auteur(s): Will Guidara
- Narrateur(s): Will Guidara
- Durée: 8 h et 37 min
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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Full of heart
- Écrit par tisha le 2024-08-24
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- Narrateur(s): Will Guidara
- Durée: 8 h et 37 min
- Date de publication: 2022-10-25
- Langue: Anglais
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation?
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Auteur(s): Allan Dib
- Narrateur(s): Joel Richards
- Durée: 6 h et 31 min
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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Simple to understand-Great information
- Écrit par Ron le 2018-01-22
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrateur(s): Joel Richards
- Durée: 6 h et 31 min
- Date de publication: 2016-08-16
- Langue: Anglais
- To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Sell!
- The Way Your Customers Want to Buy
- Auteur(s): Dale Carnegie & Associates
- Narrateur(s): Dan Strutzel
- Durée: 5 h et 10 min
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle.
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excellent listen.
- Écrit par Roman Thauern le 2023-02-22
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Sell!
- The Way Your Customers Want to Buy
- Narrateur(s): Dan Strutzel
- Durée: 5 h et 10 min
- Date de publication: 2019-11-12
- Langue: Anglais
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Auteur(s): Nick Mehta, Allison Pickens, Maria Martinez - foreword
- Narrateur(s): Chloe Cannon
- Durée: 10 h et 6 min
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.
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The Best Book for Customer Success!
- Écrit par Utilisateur anonyme le 2022-09-28
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The Customer Success Economy
- Why Every Aspect of Your Business Model Needs a Paradigm Shift
- Narrateur(s): Chloe Cannon
- Durée: 10 h et 6 min
- Date de publication: 2020-07-31
- Langue: Anglais
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If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Auteur(s): Adele Revella
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrateur(s): Pam Ward
- Durée: 7 h et 2 min
- Date de publication: 2019-11-12
- Langue: Anglais
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Auteur(s): A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrateur(s): Graham Rowat
- Durée: 6 h et 53 min
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrateur(s): Graham Rowat
- Durée: 6 h et 53 min
- Date de publication: 2019-02-26
- Langue: Anglais
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Digital Sense
- The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
- Auteur(s): Travis Wright, Chris J. Snook
- Narrateur(s): Walter Dixon
- Durée: 7 h et 29 min
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Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.
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Digital Sense
- The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
- Narrateur(s): Walter Dixon
- Durée: 7 h et 29 min
- Date de publication: 2017-06-13
- Langue: Anglais
- Compete in the digital world with pragmatic strategies for success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Auteur(s): Mark Joyner
- Narrateur(s): Mark Joyner
- Durée: 3 h et 42 min
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Narrateur(s): Mark Joyner
- Durée: 3 h et 42 min
- Date de publication: 2006-07-28
- Langue: Anglais
- When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain....
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Prix courant: 18,51$ ou 1 crédit
Prix réduit: 18,51$ ou 1 crédit
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The Storytelling Edge
- How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- Auteur(s): Joe Lazauskas, Shane Snow
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 15 min
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In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
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Not worth it- Only emphasizes the importance of stories, but doesn’t tell how to create good stories
- Écrit par Ruhi Sood le 2024-01-07
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The Storytelling Edge
- How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 15 min
- Date de publication: 2018-05-30
- Langue: Anglais
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In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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LinkedIn the Sandler Way
- 25 Secrets That Show Salespeople How to Leverage the World’s Largest Professional Network
- Auteur(s): Sandler Systems Inc.
- Narrateur(s): Sean Pratt
- Durée: 1 h et 54 min
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LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices for effective social selling with LinkedIn. Its 25 discussions uncover big ideas for prospecting and selling online - ideas that typically haven't yet become part of a sales team's daily culture. Within just a few days, you can learn, adopt, and model these LinkedIn best practices so that they become consistent behaviors for everyone in your organization who sells for a living.
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LinkedIn the Sandler Way
- 25 Secrets That Show Salespeople How to Leverage the World’s Largest Professional Network
- Narrateur(s): Sean Pratt
- Durée: 1 h et 54 min
- Date de publication: 2017-12-01
- Langue: Anglais
- Social selling is easier than you think. LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Marketing: A Love Story
- How to Matter to Your Customers
- Auteur(s): Bernadette Jiwa
- Narrateur(s): Bernadette Jiwa
- Durée: 2 h et 1 min
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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
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Marketing: A Love Story
- How to Matter to Your Customers
- Narrateur(s): Bernadette Jiwa
- Durée: 2 h et 1 min
- Date de publication: 2016-01-22
- Langue: Anglais
- One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas....
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Prix courant: 16,68$ ou 1 crédit
Prix réduit: 16,68$ ou 1 crédit
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Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- Auteur(s): Billy Broas, Tiago Forte, Ali Abdaal
- Narrateur(s): Billy Broas, Tiago Forte
- Durée: 3 h et 51 min
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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.
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Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- Narrateur(s): Billy Broas, Tiago Forte
- Durée: 3 h et 51 min
- Date de publication: 2024-07-24
- Langue: Anglais
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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Auteur(s): Keenan
- Narrateur(s): Keenan
- Durée: 5 h et 47 min
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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Great book for Selling!
- Écrit par linh Diep le 2021-01-12
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- Narrateur(s): Keenan
- Durée: 5 h et 47 min
- Date de publication: 2019-01-07
- Langue: Anglais
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....
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Prix courant: 25,00$ ou 1 crédit
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The 10 Golden Rules of Customer Service
- The Story of the $6,000 Egg
- Auteur(s): Deb Duncan, Todd Duncan
- Narrateur(s): Christopher Grove, Janet Metzger
- Durée: 53 min
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Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers. The 10 Golden Rules of Customer Service represents the costly mistake of removing customer satisfaction from the bottom line.
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The 10 Golden Rules of Customer Service
- The Story of the $6,000 Egg
- Narrateur(s): Christopher Grove, Janet Metzger
- Durée: 53 min
- Date de publication: 2019-04-01
- Langue: Anglais
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Through the story of a $6,000 egg, Deb and Todd Duncan reveal that even the smallest interactions have the power to create lifelong patrons or alienate once-devoted customers....
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Prix courant: 7,00$ ou 1 crédit
Prix réduit: 7,00$ ou 1 crédit
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- Auteur(s): John R. DiJulius III
- Narrateur(s): Joel Richards
- Durée: 4 h et 54 min
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- Narrateur(s): Joel Richards
- Durée: 4 h et 54 min
- Date de publication: 2020-10-02
- Langue: Anglais
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant....
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Auteur(s): Barbara E. Kahn
- Narrateur(s): Lisa Larsen
- Durée: 5 h
- Version intégrale
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Au global
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Performance
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Histoire
We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrateur(s): Lisa Larsen
- Durée: 5 h
- Date de publication: 2018-11-13
- Langue: Anglais
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In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Auteur(s): Ann Handley, C. C. Chapman
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
- Version intégrale
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Au global
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Performance
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Histoire
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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Content Rules
- How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
- Narrateur(s): Ann Handley, C. C. Chapman
- Durée: 6 h et 53 min
- Date de publication: 2011-08-18
- Langue: Anglais
- To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element....
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Ne plus suivre le balado a échoué
Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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