Customer Marketing
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Auteur(s): James Hurman
- Narrateur(s): James Hurman
- Durée: 2 h
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A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Narrateur(s): James Hurman
- Durée: 2 h
- Date de publication: 2022-09-08
- Langue: Anglais
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Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future....
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Prix courant: 15,14$ ou 1 crédit
Prix réduit: 15,14$ ou 1 crédit
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- Auteur(s): David Newman
- Narrateur(s): David Newman
- Durée: 8 h et 10 min
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- Narrateur(s): David Newman
- Durée: 8 h et 10 min
- Date de publication: 2013-06-12
- Langue: Anglais
- Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results"....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Chat GPT: Is the Future Already Here?
- Auteur(s): Rodrigo Serzedello
- Narrateur(s): Ben Hauck
- Durée: 51 min
- Version intégrale
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Have you heard about this new buzz word: ChatGPT? If you have not, it is one of the most interesting topics in technology and artificial intelligence (AI) in the last decade. Even Microsoft invested about $10 billion dollars in it.
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Chat GPT: Is the Future Already Here?
- Narrateur(s): Ben Hauck
- Durée: 51 min
- Date de publication: 2023-02-17
- Langue: Anglais
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Have you heard about this new buzz word: ChatGPT? If you have not, it is one of the most interesting topics in technology and artificial intelligence (AI) in the last decade. Even Microsoft invested about $10 billion dollars in it....
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Prix courant: 4,78$ ou 1 crédit
Prix réduit: 4,78$ ou 1 crédit
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Listen or Die
- 40 Lessons That Turn Customer Feedback into Gold
- Auteur(s): Sean McDade PhD
- Narrateur(s): Assaf Cohen
- Durée: 5 h et 23 min
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In this interconnected world dominated by social media, consumers’ voices are broadcast louder and wider than ever before. Companies are faced with the choice to either listen to their customers and thrive…or eventually die. No matter what industry you’re in, you need to deliver an exceptional experience to customers that will make them want to shout your name from the rooftops! In Listen Or Die, customer experience expert Sean McDade presents 40 quick, easy-to-use best practices for creating an exemplary Voice of Customer (VoC) program.
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Listen or Die
- 40 Lessons That Turn Customer Feedback into Gold
- Narrateur(s): Assaf Cohen
- Durée: 5 h et 23 min
- Date de publication: 2023-03-21
- Langue: Anglais
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In this interconnected world dominated by social media, consumers’ voices are broadcast louder and wider than ever before. In Listen Or Die, customer experience expert Sean McDade presents 40 quick, easy-to-use best practices for creating an exemplary Voice of Customer (VoC) program....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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How to Sell Like a Drug Dealer
- 21 Strategies to Hook Customers and Boost Sales: This Book Isn't About Selling Drugs!
- Auteur(s): Shaun Graff
- Narrateur(s): Jeff Heisler
- Durée: 3 h et 28 min
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In How to Sell Like a Drug Dealer, step into the intriguing world of underground transactions and discover 21 captivating strategies that will transform your sales approach. Inspired by stories and insights from the shadows, this book offers a fresh perspective on effective selling techniques that can be adapted to the legitimate business world.
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How to Sell Like a Drug Dealer
- 21 Strategies to Hook Customers and Boost Sales: This Book Isn't About Selling Drugs!
- Narrateur(s): Jeff Heisler
- Durée: 3 h et 28 min
- Date de publication: 2023-07-27
- Langue: Anglais
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In How to Sell Like a Drug Dealer, step into the intriguing world of underground transactions and discover 21 captivating strategies that will transform your sales approach....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- Auteur(s): Mikkel Svane, Carlye Adler
- Narrateur(s): Christopher Price
- Durée: 5 h et 20 min
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- Narrateur(s): Christopher Price
- Durée: 5 h et 20 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Storytelling for Beginners
- The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan
- Auteur(s): Nicole Menrath
- Narrateur(s): Casey Wayman
- Durée: 1 h et 4 min
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You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.
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Storytelling for Beginners
- The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan
- Narrateur(s): Casey Wayman
- Durée: 1 h et 4 min
- Date de publication: 2023-10-23
- Langue: Anglais
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You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will...
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Prix courant: 12,03$ ou 1 crédit
Prix réduit: 12,03$ ou 1 crédit
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Keep Your Customers
- How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
- Auteur(s): Ali Cudby
- Narrateur(s): Kim S. Monti
- Durée: 5 h et 50 min
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Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep their customers is tied directly to their revenue and profitability.
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Keep Your Customers
- How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
- Narrateur(s): Kim S. Monti
- Durée: 5 h et 50 min
- Date de publication: 2020-07-08
- Langue: Anglais
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Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Auteur(s): Stephen C. Lundin Ph.D., John Christensen, Harry Paul
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
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Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
- Date de publication: 2004-02-26
- Langue: Anglais
- Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT....
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Auteur(s): Bryan Eisenberg, Jeffrey Eisenberg
- Narrateur(s): Van Tracy
- Durée: 8 h et 13 min
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
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Waiting for Your Cat to Bark?
- Persuading Customers When They Ignore Marketing
- Narrateur(s): Van Tracy
- Durée: 8 h et 13 min
- Date de publication: 2023-01-10
- Langue: Anglais
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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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The Expansion Sale
- Four Must-Win Conversations to Keep and Grow Your Customers
- Auteur(s): Erik Peterson, Tim Riesterer
- Narrateur(s): Susan Marlowe
- Durée: 4 h et 57 min
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.
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The Expansion Sale
- Four Must-Win Conversations to Keep and Grow Your Customers
- Narrateur(s): Susan Marlowe
- Durée: 4 h et 57 min
- Date de publication: 2021-07-20
- Langue: Anglais
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion....
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Prix courant: 14,93$ ou 1 crédit
Prix réduit: 14,93$ ou 1 crédit
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
- Date de publication: 2014-07-25
- Langue: Anglais
- With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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What Clients Love
- A Field Guide to Growing Your Business
- Auteur(s): Harry Beckwith
- Narrateur(s): Harry Beckwith
- Durée: 3 h et 29 min
- Version abrégée
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Histoire
Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
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What Clients Love
- A Field Guide to Growing Your Business
- Narrateur(s): Harry Beckwith
- Durée: 3 h et 29 min
- Date de publication: 2003-01-10
- Langue: Anglais
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Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics...
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Auteur(s): Steve Andersen, Dave Stein
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
- Version intégrale
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Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Not particularly compelling
- Écrit par Matt le 2018-02-02
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
- Date de publication: 2016-04-04
- Langue: Anglais
- This evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Auteur(s): Thomas A. Stewart, Patricia O'Connell
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
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Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
- Date de publication: 2016-11-29
- Langue: Anglais
- Woo, Wow, and Win reveals the importance of designing your company around service and offers clear, practical strategies based on the idea that the design of services is different from manufacturing....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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Little Red Book of Sales Answers
- 99.5 Real Life Answers that Make Sense, Sales, and Money
- Auteur(s): Jeffrey Gitomer
- Narrateur(s): Jeffrey Gitomer
- Durée: 4 h et 36 min
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Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy best seller Little Red Book of Selling. This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money!
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Jeffrey Gitomer, the King who cares greatly
- Écrit par Robert Frequent Purchaser le 2021-02-05
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Little Red Book of Sales Answers
- 99.5 Real Life Answers that Make Sense, Sales, and Money
- Narrateur(s): Jeffrey Gitomer
- Durée: 4 h et 36 min
- Date de publication: 2009-02-23
- Langue: Anglais
- Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers....
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Prix courant: 18,44$ ou 1 crédit
Prix réduit: 18,44$ ou 1 crédit
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All About Them
- Grow Your Business by Focusing on Others
- Auteur(s): Bruce Turkel, Bob Burg - foreword
- Narrateur(s): Doug Turkel
- Durée: 7 h et 33 min
- Version intégrale
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The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.
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All About Them
- Grow Your Business by Focusing on Others
- Narrateur(s): Doug Turkel
- Durée: 7 h et 33 min
- Date de publication: 2016-09-06
- Langue: Anglais
- The best companies and most successful salespeople live by a three-word mantra - "it's all about them"....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Story Brand (German edition)
- Wie Sie mit starken Geschichten Ihre Kunden überzeugen
- Auteur(s): Donald Miller
- Narrateur(s): Uwe Thoma
- Durée: 6 h et 5 min
- Version intégrale
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№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer guten Geschichte ist unbestreitbar. Geschichten haben die Fähigkeit, uns zu inspirieren, zu motivieren und zu bewegen. Sie können uns in eine andere Welt transportieren und uns dazu bringen, Dinge aus einer neuen Perspektive zu betrachten. Im Marketing können sie die Aufmerksamkeit der Zielgruppe auf sich ziehen und eine emotionale Verbindung aufbauen, die zu langfristiger Kundenbindung führen kann.
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Story Brand (German edition)
- Wie Sie mit starken Geschichten Ihre Kunden überzeugen
- Narrateur(s): Uwe Thoma
- Durée: 6 h et 5 min
- Date de publication: 2023-07-20
- Langue: Allemand
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№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer...
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Prix courant: 20,97$ ou 1 crédit
Prix réduit: 20,97$ ou 1 crédit
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Evangelist Marketing
- What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
- Auteur(s): Alex L. Goldfayn
- Narrateur(s): Eric Jason Martin
- Durée: 8 h et 45 min
- Version intégrale
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Au global
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The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don’t know how to turn their customers into brand evangelists.
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Evangelist Marketing
- What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
- Narrateur(s): Eric Jason Martin
- Durée: 8 h et 45 min
- Date de publication: 2013-09-13
- Langue: Anglais
- The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success.....
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Killing the Sale
- Auteur(s): Todd Duncan
- Narrateur(s): Todd Duncan
- Durée: 4 h et 10 min
- Version intégrale
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Au global
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Performance
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Histoire
Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.
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Killing the Sale
- Narrateur(s): Todd Duncan
- Durée: 4 h et 10 min
- Date de publication: 2004-07-22
- Langue: Anglais
- Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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