Customer Marketing

Uncopyable Sales Secrets teaches a foolproof system for creating an uncopyable attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.

World-renowned business strategist and best-selling author ( The Experience Economy, 140,00 copies sold), Joe Pine teams up with Kim Korn to take the next step after The Experience Economy. They offer a revolutionary new model to help businesses understand and develop a strategy for harnessing the limitless potential of digital technology to create memorable, enriching customer experiences.

Of all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don’t think this essential factor is important to their bottom line. It’s All About CEX! breaks experience down into its core components - success, ease, and connection - and shows you how to get the most mileage out of each one.

In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.

The goal of this book is to hand you easy-to-implement ideas that can help you get fully enrolled in your early childhood program, with a waiting list. And not just any old ideas - these are the 77 best ideas and strategies we use consistently. Kris Murray has helped hundreds of owners grow their enrollment by 15 to 300 percent in just a few months, so it’s possible for you too. In fact, she has included some of their case studies and results from using the ideas in this book, to provide you with proof and inspiration.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

Understand the art and science of why people choose you. Your message is your greatest tool to influence others to choose you. The problem is, most people fail because they don’t know how to position and sell themselves. Their message gets lost in the noise. Because our brains are wired to pay attention to certain things, when you build your message on three key (research-backed) strategies, you will bypass the brain’s defenses, stand out from the crowd, and influence decision makers to choose you...every single time. This audiobook tells you how.

No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

Cleveland Clinic has long been recognized for driving some of the best clinical outcomes in the nation, but it was not always a leader in patient experience. How did Cleveland Clinic turn itself around so effectively and so quickly? More important, how can you do the same with your organization? Service Fanatics reveals the strategies and tactics the Clinic applied to become one of today's leading patient-experience healthcare organizations - methods that seamlessly translate to any business seeking to improve its customer experience.

A master of the complex sale and a best-selling author, Rick Page is also one of the most experienced sales consultants and trainers in the world. Make Winning a Habit defines the gap between what companies know to do and how they consistently perform. Page clearly identifies five “Ts” of transformation: talent, technique, teamwork, technology, and trust. These five elements, when fully developed and integrated into the sales and marketing organization, begin to create the habit of winning over customers in every industry.

Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to "recon" and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.

In today’s highly-connected, consumer-driven market, leveraging digital marketing techniques is the only surefire way to attract more customers and make the kind of money you deserve. Following on the success of his book Internet Riches, top e-business entrepreneur and coach Scott Fox shares proven e-strategies to propel your business to success.

Sound interesting? The author thinks so too! Listen to Communicate Excellence: A Guide to Authentic, Positive, Consistent Front Desk Communication and experience the compelling world of customer service and communication in dentistry and orthodontics.

There's always been that one quiet kid in the back of the class. Perhaps they're a little shy, branded a misfit - maybe they dress a little funny...but they're always watching, always listening. That's me. I'm that kid. I've learned much by playing the role of an avid observer, and feel I must break my silence if only for a spell. Sitcoms have thrived on the silly subject matter of telephone support for decades, exposing the most despicable acts of customers and corporations alike.

You're about to discover how to make more money with your network marketing business by creating a loyal customer base. In this audiobook, you'll learn how to generate leads online and offline. You'll also learn how to turn those leads into customers that will keep coming back to you, and only you. Win trust of customers effortlessly with these proven steps.

Get retail sales without stress, embarrassment, or rejection. Shy? Don't want to talk to your friends? Afraid to connect with strangers? Don't know where to start? Don't know what to say? Never feel guilty again. Learn how to position your retail sales so people are happy to buy. Learn exactly what to say to make your retail sales soar.

Este libro es una reflexión que coloca al cliente en diferentes escenarios e intenta explicar el futuro de sus decisiones para entender las transformaciones que están sufriendo los servicios de atención al cliente y fidelización de las compañías.

This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business. It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.

Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.

In "How to Sell Like a Con Artist," Shaun Graff takes you on an intriguing journey into the world of persuasion, as seen through the eyes of the most unlikely teachers: con artists. This book is not a guide to deceit, but rather a unique exploration of the art of influence, distilled from the cunning tactics of con artists. Graff masterfully uncovers the psychological strategies used in cons and transforms them into ethical tools for effective selling, leadership, and everyday interactions.