Customer Marketing
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Gravitational Marketing
- : The Science of Attracting Customers
- Auteur(s): Jimmy Vee, Joel Bauer, Travis Miller
- Narrateur(s): Travis Miller
- Durée: 6 h et 18 min
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Wouldn't it be great if you could just sit there on your duff while customers came to you - with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business? Too bad it doesn't work that way in the real world. Or does it?
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Gravitational Marketing
- : The Science of Attracting Customers
- Narrateur(s): Travis Miller
- Durée: 6 h et 18 min
- Date de publication: 2009-06-17
- Langue: Anglais
- Wouldn't it be great if you could just sit there on your duff while customers came to you - with no need for cold-calling, prospecting, hard-selling, or flat-out begging for business....
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Prix courant: 27,82 $ ou 1 crédit
Prix réduit: 27,82 $ ou 1 crédit
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Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- Auteur(s): Andy Cunningham
- Narrateur(s): Andy Cunningham
- Durée: 6 h et 40 min
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Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.
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Get to Aha!
- Discover Your Positioning DNA and Dominate Your Competition
- Narrateur(s): Andy Cunningham
- Durée: 6 h et 40 min
- Date de publication: 2021-08-05
- Langue: Anglais
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From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance....
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Prix courant: 24,72 $ ou 1 crédit
Prix réduit: 24,72 $ ou 1 crédit
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UnSelling
- The New Customer Experience
- Auteur(s): Scott Stratten, Alison Kramer
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.
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UnSelling
- The New Customer Experience
- Narrateur(s): Scott Stratten, Alison Kramer
- Durée: 6 h et 31 min
- Date de publication: 2020-07-27
- Langue: Anglais
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality....
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Prix courant: 22,26 $ ou 1 crédit
Prix réduit: 22,26 $ ou 1 crédit
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Auteur(s): Deb Gabor
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
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Branding is sex, is it really?
- Écrit par sardool bhogal le 2018-03-24
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Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Narrateur(s): Deb Gabor
- Durée: 3 h et 53 min
- Date de publication: 2018-02-28
- Langue: Anglais
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In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood....
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Prix courant: 18,74 $ ou 1 crédit
Prix réduit: 18,74 $ ou 1 crédit
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Auteur(s): Tim Halloran
- Narrateur(s): Julie McKay
- Durée: 7 h et 13 min
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Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Narrateur(s): Julie McKay
- Durée: 7 h et 13 min
- Date de publication: 2020-07-27
- Langue: Anglais
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In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer....
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Prix courant: 22,26 $ ou 1 crédit
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- Auteur(s): Patrick Renvoise, Christophe Morin
- Narrateur(s): Alan Taylor
- Durée: 5 h et 12 min
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
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Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- Narrateur(s): Alan Taylor
- Durée: 5 h et 12 min
- Date de publication: 2021-11-09
- Langue: Anglais
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With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness....
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Prix courant: 25,63 $ ou 1 crédit
Prix réduit: 25,63 $ ou 1 crédit
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- The Untapped Force That Can Be Your Most Powerful Advantage
- Auteur(s): Roger Dooley
- Narrateur(s): Michael Anthony
- Durée: 9 h et 51 min
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- The Untapped Force That Can Be Your Most Powerful Advantage
- Narrateur(s): Michael Anthony
- Durée: 9 h et 51 min
- Date de publication: 2021-08-03
- Langue: Anglais
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure....
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Prix courant: 24,72 $ ou 1 crédit
Prix réduit: 24,72 $ ou 1 crédit
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El Plan de Marketing de 1-Página [The 1-Page Marketing Plan]
- Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud [Get New Customers, Make More Money, and Stand Out from the Crowd]
- Auteur(s): Allan Dib
- Narrateur(s): Juan Sebastián Aragón
- Durée: 7 h et 12 min
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Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.
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El Plan de Marketing de 1-Página [The 1-Page Marketing Plan]
- Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud [Get New Customers, Make More Money, and Stand Out from the Crowd]
- Narrateur(s): Juan Sebastián Aragón
- Durée: 7 h et 12 min
- Date de publication: 2024-06-28
- Langue: Espagnol
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El emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados.
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Prix courant: 25,00 $ ou 1 crédit
Prix réduit: 25,00 $ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16 $ ou 1 crédit
Prix réduit: 31,16 $ ou 1 crédit
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Auteur(s): Bob Gilbreath
- Narrateur(s): Bruce Reizen
- Durée: 9 h et 45 min
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This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.
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The Next Evolution of Marketing
- Connect with Your Customers by Marketing with Meaning
- Narrateur(s): Bruce Reizen
- Durée: 9 h et 45 min
- Date de publication: 2009-10-09
- Langue: Anglais
- This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing....
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Prix courant: 26,00 $ ou 1 crédit
Prix réduit: 26,00 $ ou 1 crédit
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Sell Like a Team
- The Blueprint for Building Teams That Win Big at High-Stakes Meetings
- Auteur(s): Michael S. Dalis
- Narrateur(s): Michael Anthony
- Durée: 7 h et 15 min
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Sales is now a team sport, and to win, you have to build and manage selling squads that work in complete alignment - not just during client meetings, but before and after, as well. In Sell Like a Team, Michael Dalis, a senior consultant at the legendary sales training firm, The Richardson Company, guides you through the process of creating and managing selling squads that execute and win in every sales meeting or pitch.
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Sell Like a Team
- The Blueprint for Building Teams That Win Big at High-Stakes Meetings
- Narrateur(s): Michael Anthony
- Durée: 7 h et 15 min
- Date de publication: 2021-07-30
- Langue: Anglais
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Michael Dalis, a senior consultant at the legendary sales training firm, The Richardson Company, guides you through the process of creating and managing selling squads that execute and win in every sales meeting or pitch....
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Prix courant: 24,72 $ ou 1 crédit
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- Auteur(s): Christoph Senn, Mehak Gandhi
- Narrateur(s): Christopher P. Brown
- Durée: 6 h et 18 min
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Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- Narrateur(s): Christopher P. Brown
- Durée: 6 h et 18 min
- Date de publication: 2024-11-18
- Langue: Anglais
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Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
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Prix courant: 21,92 $ ou 1 crédit
Prix réduit: 21,92 $ ou 1 crédit
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Winning the Customer
- Turn Consumers into Fans and Get Them to Spend More
- Auteur(s): Lou Imbriano
- Narrateur(s): Charles Bice
- Durée: 8 h et 45 min
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Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou's tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.
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Winning the Customer
- Turn Consumers into Fans and Get Them to Spend More
- Narrateur(s): Charles Bice
- Durée: 8 h et 45 min
- Date de publication: 2021-08-10
- Langue: Anglais
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Filled with practical information and written in Lou's inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results....
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Prix courant: 24,72 $ ou 1 crédit
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Auteur(s): Richard R. Shapiro
- Narrateur(s): Scott Brick
- Durée: 5 h et 14 min
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The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service and the quantity of its loyal customers. The principles outlined in The Welcomer Edge are universal for all sales and service environments. It describes four distinct categories of service professionals - the people that will make any customer service/sales function or department a success.
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Narrateur(s): Scott Brick
- Durée: 5 h et 14 min
- Date de publication: 2012-03-27
- Langue: Anglais
- The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service....
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Prix courant: 24,18 $ ou 1 crédit
Prix réduit: 24,18 $ ou 1 crédit
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Build Your Community
- Auteur(s): Richard Millington
- Narrateur(s): Alex Wyndham
- Durée: 9 h et 11 min
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Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.
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Build Your Community
- Narrateur(s): Alex Wyndham
- Durée: 9 h et 11 min
- Date de publication: 2023-08-22
- Langue: Anglais
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If you wish to build a united, powerful online community, Build Your Community is your definitive guide....
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Prix courant: 22,26 $ ou 1 crédit
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Can Your Customer Service Do This?
- Create an Anticipatory Customer Experience That Builds Loyalty Forever
- Auteur(s): Micah Solomon
- Narrateur(s): Lyle Blaker
- Durée: 4 h et 34 min
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Customer service done right is one of today's most powerful competitive advantages. In Can Your Customer Service Do This?, customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success.
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Can Your Customer Service Do This?
- Create an Anticipatory Customer Experience That Builds Loyalty Forever
- Narrateur(s): Lyle Blaker
- Durée: 4 h et 34 min
- Date de publication: 2023-10-23
- Langue: Anglais
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Customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success....
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Prix courant: 14,47 $ ou 1 crédit
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Winning Digital Customers
- The Antidote to Irrelevance
- Auteur(s): Howard Tiersky
- Narrateur(s): Howard Tiersky
- Durée: 10 h et 51 min
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
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Winning Digital Customers
- The Antidote to Irrelevance
- Narrateur(s): Howard Tiersky
- Durée: 10 h et 51 min
- Date de publication: 2022-05-31
- Langue: Anglais
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant....
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Prix courant: 24,75 $ ou 1 crédit
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Auteur(s): Melina Palmer
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
- Date de publication: 2024-03-19
- Langue: Anglais
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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Prix courant: 22,26 $ ou 1 crédit
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- Auteur(s): Leonardo Inghilleri, Micah Solomon
- Narrateur(s): Sean Pratt
- Durée: 5 h et 39 min
- Version intégrale
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In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- Narrateur(s): Sean Pratt
- Durée: 5 h et 39 min
- Date de publication: 2014-03-14
- Langue: Anglais
- In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty....
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Auteur(s): Joe Federer
- Narrateur(s): Alex Knox
- Durée: 9 h et 14 min
- Version intégrale
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Au global
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Performance
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Histoire
Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrateur(s): Alex Knox
- Durée: 9 h et 14 min
- Date de publication: 2021-07-14
- Langue: Anglais
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26 $ ou 1 crédit
Prix réduit: 22,26 $ ou 1 crédit
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