Customer Marketing
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Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- Auteur(s): Bob Moesta, Greg Engle - contributor
- Narrateur(s): Lauren Anthony
- Durée: 4 h et 34 min
- Version intégrale
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Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.
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amazing book wooowhat
- Écrit par Marie Lincoln Angus le 2021-03-12
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Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- Narrateur(s): Lauren Anthony
- Durée: 4 h et 34 min
- Date de publication: 2020-10-30
- Langue: Anglais
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Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Auteur(s): Joshua Seiden
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
- Date de publication: 2019-05-23
- Langue: Anglais
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This book is a practical guide to using outcomes to guide the work of your team....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Customer Education Playbook
- How Leading Companies Engage, Convert, and Retain Customers
- Auteur(s): Barry Kelly, Daniel Quick
- Narrateur(s): Matt Weisgerber
- Durée: 6 h et 24 min
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In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.
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The Customer Education Playbook
- How Leading Companies Engage, Convert, and Retain Customers
- Narrateur(s): Matt Weisgerber
- Durée: 6 h et 24 min
- Date de publication: 2022-05-10
- Langue: Anglais
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In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Auteur(s): Anthony Iannarino
- Narrateur(s): Anthony Iannarino
- Durée: 6 h et 25 min
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.
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Overall, it’s good
- Écrit par Mike le 2020-09-09
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Narrateur(s): Anthony Iannarino
- Durée: 6 h et 25 min
- Date de publication: 2018-11-06
- Langue: Anglais
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Unleashing Excellence
- The Complete Guide to Ultimate Customer Service, 2nd Edition
- Auteur(s): Dennis Snow, Teri Yanovitch
- Narrateur(s): Kimberly Farr
- Durée: 7 h et 38 min
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In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance.
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Unleashing Excellence
- The Complete Guide to Ultimate Customer Service, 2nd Edition
- Narrateur(s): Kimberly Farr
- Durée: 7 h et 38 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A step-by-step guide to designing and implementing an amazing customer service culture....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Referral Engine
- Teaching Your Business to Market Itself
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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Not a referral engine.
- Écrit par Eugene le 2023-05-30
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
- Date de publication: 2010-05-25
- Langue: Anglais
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Unsold Mindset
- Redefining What It Means to Sell
- Auteur(s): Colin Coggins, Garrett Brown
- Narrateur(s): Colin Coggins, Garrett Brown
- Durée: 7 h et 13 min
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The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
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The Unsold Mindset
- Redefining What It Means to Sell
- Narrateur(s): Colin Coggins, Garrett Brown
- Durée: 7 h et 13 min
- Date de publication: 2023-02-21
- Langue: Anglais
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The greatest salespeople on the planet are the opposite of who most people think they are; The Unsold Mindset unpacks their unconventional way of thinking about selling (and life), acknowledging we all sell, and proving you can be great at it, without becoming someone you’re not....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Auteur(s): Jeff Henderson, John C. Maxwell - foreword
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Marketing 6.0
- The Future Is Immersive
- Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrateur(s): Graham Rowat
- Durée: 5 h et 40 min
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrateur(s): Graham Rowat
- Durée: 5 h et 40 min
- Date de publication: 2023-12-19
- Langue: Anglais
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Auteur(s): Adam Ferrier, Jen Flemming - contributor
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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a bit pluggy
- Écrit par Crystal le 2021-07-21
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
- Date de publication: 2020-06-09
- Langue: Anglais
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....
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Prix courant: 7,77$ ou 1 crédit
Prix réduit: 7,77$ ou 1 crédit
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The Supernova Advisor: Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth
- Auteur(s): Rob Knapp
- Narrateur(s): Scott Hoke
- Durée: 3 h et 43 min
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The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch - under the leadership of author Rob Knapp - it has grown increasingly popular within the financial services industry.
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The Supernova Advisor: Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth
- Narrateur(s): Scott Hoke
- Durée: 3 h et 43 min
- Date de publication: 2012-07-09
- Langue: Anglais
- The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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Permission Marketing
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Version abrégée
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Au global
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Histoire
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
- Écrit par Jason le 2022-07-19
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Permission Marketing
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Date de publication: 2001-01-02
- Langue: Anglais
- The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Auteur(s): Donna Weber
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.
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Fantastic listen for any CS leaders!
- Écrit par Amazon Customer le 2024-08-29
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Onboarding Matters
- How Successful Companies Transform New Customers into Loyal Champions
- Narrateur(s): Donna Weber
- Durée: 5 h et 1 min
- Date de publication: 2021-12-08
- Langue: Anglais
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Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Profit of Kindness
- How to Influence Others, Establish Trust, and Build Lasting Business Relationships
- Auteur(s): Jill Lublin
- Narrateur(s): Karen Saltus
- Durée: 5 h et 10 min
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When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes.
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The Profit of Kindness
- How to Influence Others, Establish Trust, and Build Lasting Business Relationships
- Narrateur(s): Karen Saltus
- Durée: 5 h et 10 min
- Date de publication: 2017-02-03
- Langue: Anglais
- When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Pick Up the Phone and Sell
- How Proactive Calls to Customers and Prospects Can Double Your Sales
- Auteur(s): Alex Goldfayn
- Narrateur(s): Danny Campbell
- Durée: 4 h et 30 min
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In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.
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Terrible. Felt like a bad 1960s sales book
- Écrit par AlbertaComputers le 2023-11-20
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Pick Up the Phone and Sell
- How Proactive Calls to Customers and Prospects Can Double Your Sales
- Narrateur(s): Danny Campbell
- Durée: 4 h et 30 min
- Date de publication: 2021-10-12
- Langue: Anglais
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In Pick Up the Phone and Sell, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Heart of Hospitality
- Great Hotel and Restaurant Leaders Share Their Secrets
- Auteur(s): Micah Solomon, Herve Humler - foreword
- Narrateur(s): Kevin T. Collins
- Durée: 7 h et 10 min
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The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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The Heart of Hospitality
- Great Hotel and Restaurant Leaders Share Their Secrets
- Narrateur(s): Kevin T. Collins
- Durée: 7 h et 10 min
- Date de publication: 2024-07-30
- Langue: Anglais
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The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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CustomerCentric Selling
- Auteur(s): Michael T. Bosworth, John R. Holland
- Narrateur(s): Chris Ryan
- Durée: 4 h et 21 min
- Version intégrale
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.
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CustomerCentric Selling
- Narrateur(s): Chris Ryan
- Durée: 4 h et 21 min
- Date de publication: 2021-08-03
- Langue: Anglais
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills....
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Prix courant: 14,93$ ou 1 crédit
Prix réduit: 14,93$ ou 1 crédit
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Auteur(s): Iliyana Stareva
- Narrateur(s): Norah Tocci
- Durée: 4 h et 51 min
- Version intégrale
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Au global
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Histoire
Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.
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Inbound PR
- The PR Agency's Manual to Transforming Your Business with Inbound
- Narrateur(s): Norah Tocci
- Durée: 4 h et 51 min
- Date de publication: 2018-05-21
- Langue: Anglais
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Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI....
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