Customer Marketing
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- Auteur(s): Nick Mehta, Robin Van Lieshout
- Narrateur(s): Stephen R. Thorne
- Durée: 7 h et 59 min
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Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- Narrateur(s): Stephen R. Thorne
- Durée: 7 h et 59 min
- Date de publication: 2023-12-26
- Langue: Anglais
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Nick Mehta and Robin Van Lieshout deliver a playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Auteur(s): Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
- Date de publication: 2024-06-03
- Langue: Anglais
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Deep D.O.S. Innovation
- Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
- Auteur(s): Dan Sullivan
- Narrateur(s): Dan Sullivan
- Durée: 1 h et 51 min
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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience). I call these our “D.O.S.” issues, and I’ll show you how to use them every day as your key to never-ending growth. This also gives you a repeatable way to gain insight into what matters most to your clients and prospects and cultivate a growth-focused relationship with them.
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Deep D.O.S. Innovation
- Create Unique Value for Your Clients by Helping Them Transform Their Dangers, Opportunities, and Strengths.
- Narrateur(s): Dan Sullivan
- Durée: 1 h et 51 min
- Date de publication: 2020-12-07
- Langue: Anglais
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Each of us has our own set of dangers (things we’re afraid of losing), opportunities (the possibility of gaining something), and strengths (our unique skills and experience)....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Auteur(s): Eddie Yoon
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
- Date de publication: 2017-05-05
- Langue: Anglais
- Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Auteur(s): James Hurman
- Narrateur(s): James Hurman
- Durée: 2 h
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A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.
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Future Demand
- Why Building Your Brand Among Tomorrow's Customers Is the Key to Start-up Success
- Narrateur(s): James Hurman
- Durée: 2 h
- Date de publication: 2022-09-08
- Langue: Anglais
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Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future....
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Prix courant: 15,14$ ou 1 crédit
Prix réduit: 15,14$ ou 1 crédit
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- Auteur(s): David Newman
- Narrateur(s): David Newman
- Durée: 8 h et 10 min
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- Narrateur(s): David Newman
- Durée: 8 h et 10 min
- Date de publication: 2013-06-12
- Langue: Anglais
- Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results"....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Chat GPT: Is the Future Already Here?
- Auteur(s): Rodrigo Serzedello
- Narrateur(s): Ben Hauck
- Durée: 51 min
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Have you heard about this new buzz word: ChatGPT? If you have not, it is one of the most interesting topics in technology and artificial intelligence (AI) in the last decade. Even Microsoft invested about $10 billion dollars in it.
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Chat GPT: Is the Future Already Here?
- Narrateur(s): Ben Hauck
- Durée: 51 min
- Date de publication: 2023-02-17
- Langue: Anglais
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Have you heard about this new buzz word: ChatGPT? If you have not, it is one of the most interesting topics in technology and artificial intelligence (AI) in the last decade. Even Microsoft invested about $10 billion dollars in it....
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Prix courant: 4,78$ ou 1 crédit
Prix réduit: 4,78$ ou 1 crédit
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- Auteur(s): Mikkel Svane, Carlye Adler
- Narrateur(s): Christopher Price
- Durée: 5 h et 20 min
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.
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Startupland
- How Three Guys Risked Everything to Turn an Idea into a Global Business
- Narrateur(s): Christopher Price
- Durée: 5 h et 20 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Listen or Die
- 40 Lessons That Turn Customer Feedback into Gold
- Auteur(s): Sean McDade PhD
- Narrateur(s): Assaf Cohen
- Durée: 5 h et 23 min
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In this interconnected world dominated by social media, consumers’ voices are broadcast louder and wider than ever before. Companies are faced with the choice to either listen to their customers and thrive…or eventually die. No matter what industry you’re in, you need to deliver an exceptional experience to customers that will make them want to shout your name from the rooftops! In Listen Or Die, customer experience expert Sean McDade presents 40 quick, easy-to-use best practices for creating an exemplary Voice of Customer (VoC) program.
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Listen or Die
- 40 Lessons That Turn Customer Feedback into Gold
- Narrateur(s): Assaf Cohen
- Durée: 5 h et 23 min
- Date de publication: 2023-03-21
- Langue: Anglais
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In this interconnected world dominated by social media, consumers’ voices are broadcast louder and wider than ever before. In Listen Or Die, customer experience expert Sean McDade presents 40 quick, easy-to-use best practices for creating an exemplary Voice of Customer (VoC) program....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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Storytelling for Beginners
- The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan
- Auteur(s): Nicole Menrath
- Narrateur(s): Casey Wayman
- Durée: 1 h et 4 min
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You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will first get an overview of what storytelling actually is and why it is an important part of a successful marketing strategy. In addition, you will learn in the theory section how a classic story is structured, to what extent this structure can be integrated into business practice and what alternatives there are.
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Storytelling for Beginners
- The Success Factor in Marketing How to Tell Your Story and Turn Customers Into Fans - Incl. Editorial Plan Checklist for the Right Content and 11-Step Action Plan
- Narrateur(s): Casey Wayman
- Durée: 1 h et 4 min
- Date de publication: 2023-10-23
- Langue: Anglais
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You've probably already realized that storytelling is ubiquitous today and that it's hard to imagine marketing without it. In this guide, you will...
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Prix courant: 12,03$ ou 1 crédit
Prix réduit: 12,03$ ou 1 crédit
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Keep Your Customers
- How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
- Auteur(s): Ali Cudby
- Narrateur(s): Kim S. Monti
- Durée: 5 h et 50 min
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Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep their customers is tied directly to their revenue and profitability.
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Keep Your Customers
- How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term Loyalty
- Narrateur(s): Kim S. Monti
- Durée: 5 h et 50 min
- Date de publication: 2020-07-08
- Langue: Anglais
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Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The 23 Immutable Laws of Selling
- Timeless Secrets on How to Sell More, Proven Tactics on How to Eliminate Competitors, and Dirty Truths About Acquiring Customers
- Auteur(s): Joshua Riches
- Narrateur(s): Jay R. Kirk
- Durée: 2 h et 54 min
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The 23 Immutable Laws of Selling is here to help you double and triple your sales immediately. It is for anyone serious about becoming a true sales genius. Direct, intriguing, filled with real-life examples, practical steps you can take and ideas you can start using today to transform your sales.
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The 23 Immutable Laws of Selling
- Timeless Secrets on How to Sell More, Proven Tactics on How to Eliminate Competitors, and Dirty Truths About Acquiring Customers
- Narrateur(s): Jay R. Kirk
- Durée: 2 h et 54 min
- Date de publication: 2021-06-16
- Langue: Anglais
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The 23 Immutable Laws of Selling is here to help you double and triple your sales immediately. It is for anyone serious about becoming a true sales genius....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Auteur(s): Stephen C. Lundin Ph.D., John Christensen, Harry Paul
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
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Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
- Date de publication: 2004-02-26
- Langue: Anglais
- Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT....
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
- Date de publication: 2014-07-25
- Langue: Anglais
- With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Auteur(s): Jamey Stegmaier
- Narrateur(s): Mitchell Lucas
- Durée: 4 h et 25 min
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As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
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excellent reference
- Écrit par Utilisateur anonyme le 2021-03-17
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Narrateur(s): Mitchell Lucas
- Durée: 4 h et 25 min
- Date de publication: 2015-09-04
- Langue: Anglais
- In this audiobook Jamey Stegmaier goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money....
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Prix courant: 18,13$ ou 1 crédit
Prix réduit: 18,13$ ou 1 crédit
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What Clients Love
- A Field Guide to Growing Your Business
- Auteur(s): Harry Beckwith
- Narrateur(s): Harry Beckwith
- Durée: 3 h et 29 min
- Version abrégée
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Au global
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Histoire
Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
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What Clients Love
- A Field Guide to Growing Your Business
- Narrateur(s): Harry Beckwith
- Durée: 3 h et 29 min
- Date de publication: 2003-01-10
- Langue: Anglais
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Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics...
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Instagram Marketing: Growing Your Instagram Following and Turning Them Into Profitable Customers for Your Business Through Selling and Affiliate Marketing
- Auteur(s): Brad Tiller
- Narrateur(s): Matyas J.
- Durée: 1 h et 12 min
- Version intégrale
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Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time.
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Terrible narration, very little useful information
- Écrit par Marie le 2018-11-06
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Instagram Marketing: Growing Your Instagram Following and Turning Them Into Profitable Customers for Your Business Through Selling and Affiliate Marketing
- Narrateur(s): Matyas J.
- Série: Social Media Marketing
- Durée: 1 h et 12 min
- Date de publication: 2018-10-13
- Langue: Anglais
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Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Auteur(s): Steve Andersen, Dave Stein
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
- Version intégrale
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Au global
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Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Not particularly compelling
- Écrit par Matt le 2018-02-02
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
- Date de publication: 2016-04-04
- Langue: Anglais
- This evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Auteur(s): Thomas A. Stewart, Patricia O'Connell
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
- Version intégrale
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Au global
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Performance
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Histoire
Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.
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Woo, Wow, and Win
- Service Design, Strategy, and the Art of Customer Delight
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 44 min
- Date de publication: 2016-11-29
- Langue: Anglais
- Woo, Wow, and Win reveals the importance of designing your company around service and offers clear, practical strategies based on the idea that the design of services is different from manufacturing....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Auteur(s): Sandy Rogers, Lisa Larsen, Leena Rinne, Autres
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
- Version intégrale
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Au global
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Performance
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Histoire
In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more - they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? Leading Loyalty reveals the principles and practices of everyday service heroes....
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
- Date de publication: 2019-04-16
- Langue: Anglais
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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