Customer Marketing

El mundo de las ventas ha cambiado, pero muchas empresas, vendedores y emprendedores siguen usado tácticas viejas, o peor, no usan ninguna. Esta situación es más complicada en un entorno donde todos compiten por la atención de su cliente y si la logran, luego se encuentran en la lucha por precio. La venta disruptiva te mostrará no solamente cómo llamar la atención de tus clientes, sino cómo generar interés, presentar ofertas irresistibles y cerrar más negocios.

Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.

In "How to Sell Like a Con Artist," Shaun Graff takes you on an intriguing journey into the world of persuasion, as seen through the eyes of the most unlikely teachers: con artists. This book is not a guide to deceit, but rather a unique exploration of the art of influence, distilled from the cunning tactics of con artists. Graff masterfully uncovers the psychological strategies used in cons and transforms them into ethical tools for effective selling, leadership, and everyday interactions.

Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet. Today with social media making waves, everything is watched, read and talked about. Hence, the significance of email to deliver a personal message becomes much more powerful. The reach and power of the email was never doubted, even with social media making such a huge impact.

Customer service may soon be a thing of the past except for a few companies and organizations that pride themselves on providing their customers with extraordinary service. The U.S. is becoming a rude society. Fewer people care about or expect good customer service. Too many companies are living on past reputations. A new generation of senior executives has no idea what customer service is all about.

Millennials and Generation Z, the largest generations in the workforce, want to work for and do business with organizations that promote equity and inclusion. But how does any organization - or individual - move from good intentions to meaningful action? In Inclusive 360: Proven Solutions for an Equitable Organization, Bernadette Smith delivers a systematic road map towards a more diverse, equitable, and inclusive organization. This progressive path is full of inspiring ideas from the world's most innovative companies - easily adapted for one's own organization.

Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.

Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.

Zeig Dich, dann wirst Du zum Leuchtturm Deiner Branche! Du bist kompetent. Du hast Talente. Doch wie sichtbar bist du damit? Kennen deine Kunden und Geschäftspartner deine Superkräfte? Warum sind die einen mit einer Dienstleistung erfolgreich und warum bleiben die anderen auf ihren Fähigkeiten sitzen, ohne daraus Kapital schlagen zu können? In seinem Ratgeber beschreibt Erfolgsautor Herrmann Scherer den Weg raus aus der Unsichtbarkeit. Denn wer auf sich aufmerksam macht und seine Bekanntheit steigert, ist auf dem richtigen Weg zum persönlichen und beruflichen Erfolg.

Vous traitez au quotidien avec des clients? Vous savez que leurs attentes sont élevées et que leur patience est limitée.Pour offrir le service hors pair qui les séduira, découvrez notamment, les 11 éléments qui font dire "wow!" aux clients, les 12 irritants qui les font fuir, comment dire non ou annoncer une mauvaise nouvelle sans attiser la frustration, comment accueillir un client furieux et désamorcer sa colère, comment rendre plus satisfaisantes les communications téléphoniques pour vos interlocuteurs.

Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things - and watch their participation yield greater revenues for your business.

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

Get retail sales without stress, embarrassment, or rejection. Shy? Don't want to talk to your friends? Afraid to connect with strangers? Don't know where to start? Don't know what to say? Never feel guilty again. Learn how to position your retail sales so people are happy to buy. Learn exactly what to say to make your retail sales soar.

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

Sind Sie sich sicher, dass Ihre Kunden tatsächlich zufrieden sind? Also nicht einfach nur nicht unzufrieden, sondern wirklich zufrieden, begeistert. Sind Ihre Kunden loyale Fans Ihres Unternehmens, Ihrer Marke? Um heute wirtschaftlich erfolgreich zu sein, reicht es nämlich nicht, dass Ihre Kunden aus Bequemlichkeit oder reiner Gewohnheit bei Ihnen kaufen. Sie müssen das Herz und die Loyalität Ihrer Kunden gewinnen, denn nur dann werden Ihre Kunden zu Ihrem wichtigsten Markenbotschafter, der Ihnen die Treue hält und Sie überall weiterempfiehlt - on- und offline.

Great customer service is dying. Is life too busy to teach this skill anymore? If it is, you are going to have a difficult time keeping customers. It doesn’t matter if you are in the restaurant business, retail business, salon and spa business, a government contractor, car dealership, or grocery store.

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.