Customer Marketing
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 12 min
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The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 12 min
- Date de publication: 2014-12-16
- Langue: Anglais
- The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- Auteur(s): Joe Pulizzi
- Narrateur(s): Joe Pulizzi
- Durée: 8 h et 34 min
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How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.
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Epic Content Marketing
- How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
- Narrateur(s): Joe Pulizzi
- Durée: 8 h et 34 min
- Date de publication: 2013-12-20
- Langue: Anglais
- How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Auteur(s): Dekker Fraser
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
- Date de publication: 2020-07-23
- Langue: Anglais
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Auteur(s): Ashvin Vaidyanathan, Ruben Rabago
- Narrateur(s): Daniel Henning
- Durée: 7 h et 22 min
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrateur(s): Daniel Henning
- Durée: 7 h et 22 min
- Date de publication: 2020-03-24
- Langue: Anglais
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Auteur(s): Anthony Iannarino
- Narrateur(s): Anthony Iannarino
- Durée: 6 h et 25 min
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.
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Overall, it’s good
- Écrit par Mike le 2020-09-09
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Narrateur(s): Anthony Iannarino
- Durée: 6 h et 25 min
- Date de publication: 2018-11-06
- Langue: Anglais
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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The Unsold Mindset
- Redefining What It Means to Sell
- Auteur(s): Colin Coggins, Garrett Brown
- Narrateur(s): Colin Coggins, Garrett Brown
- Durée: 7 h et 13 min
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The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
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The Unsold Mindset
- Redefining What It Means to Sell
- Narrateur(s): Colin Coggins, Garrett Brown
- Durée: 7 h et 13 min
- Date de publication: 2023-02-21
- Langue: Anglais
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The greatest salespeople on the planet are the opposite of who most people think they are; The Unsold Mindset unpacks their unconventional way of thinking about selling (and life), acknowledging we all sell, and proving you can be great at it, without becoming someone you’re not....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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Fans First
- Change the Game, Break the Rules & Create an Unforgettable Experience
- Auteur(s): Jesse Cole
- Narrateur(s): Jesse Cole
- Durée: 5 h et 32 min
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Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.
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Fans First
- Change the Game, Break the Rules & Create an Unforgettable Experience
- Narrateur(s): Jesse Cole
- Durée: 5 h et 32 min
- Date de publication: 2022-12-23
- Langue: Anglais
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Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Sales Engagement
- How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
- Auteur(s): Manny Medina, Max Altschuler, Mark Kosoglow
- Narrateur(s): Walter Dixon
- Durée: 5 h et 29 min
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Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
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Sales Engagement
- How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
- Narrateur(s): Walter Dixon
- Durée: 5 h et 29 min
- Date de publication: 2019-05-28
- Langue: Anglais
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Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Auteur(s): Dan S Kennedy
- Narrateur(s): Tom Gallagher
- Durée: 7 h et 7 min
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.
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No B.S. Trust Based Marketing
- The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
- Narrateur(s): Tom Gallagher
- Série: Nightingale-Conant: Marketing
- Durée: 7 h et 7 min
- Date de publication: 2022-12-29
- Langue: Anglais
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Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Excellence Wins
- A No-Nonsense Guide to Becoming the Best in a World of Compromise
- Auteur(s): Horst Schulze, Dean Merrill - contributor
- Narrateur(s): Michael Wagner
- Durée: 5 h
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CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits. It doesn't matter who you are or what you do - you want to become the best. You want to win, every time. Horst Schulze knows how to win. In Excellence Wins, Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his still-prolific 50-year career.
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Loved this audiobook
- Écrit par Brandon Grass le 2023-12-03
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Excellence Wins
- A No-Nonsense Guide to Becoming the Best in a World of Compromise
- Narrateur(s): Michael Wagner
- Durée: 5 h
- Date de publication: 2019-03-05
- Langue: Anglais
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In Excellence Wins, co-founder of The Ritz-Carlton Hotel Company Horst Schulze shares the visionary and disruptive principles that have produced immense global successes over the course of his still prolific 50-year career....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Supernova Advisor: Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth
- Auteur(s): Rob Knapp
- Narrateur(s): Scott Hoke
- Durée: 3 h et 43 min
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The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch - under the leadership of author Rob Knapp - it has grown increasingly popular within the financial services industry.
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The Supernova Advisor: Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth
- Narrateur(s): Scott Hoke
- Durée: 3 h et 43 min
- Date de publication: 2012-07-09
- Langue: Anglais
- The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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The Referral Engine
- Teaching Your Business to Market Itself
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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Not a referral engine.
- Écrit par Eugene le 2023-05-30
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
- Date de publication: 2010-05-25
- Langue: Anglais
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- Auteur(s): Bob Moesta, Greg Engle - contributor
- Narrateur(s): Lauren Anthony
- Durée: 4 h et 34 min
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Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.
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amazing book wooowhat
- Écrit par Marie Lincoln Angus le 2021-03-12
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Demand-Side Sales 101
- Stop Selling and Help Your Customers Make Progress
- Narrateur(s): Lauren Anthony
- Durée: 4 h et 34 min
- Date de publication: 2020-10-30
- Langue: Anglais
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Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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The Client Retention Handbook for Digital Marketing Agencies
- How to Keep Clients on Board Long-Term and Reduce Churn
- Auteur(s): Josh Nelson
- Narrateur(s): Frank Di Piazza
- Durée: 3 h et 15 min
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Performance
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The Client Retention Handbook For Digital Marketing Agencies is the ultimate must-have guide for anyone running (or starting) a digital agency. While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business. So how do you get them to stay? Believe it or not, it’s not about results. Getting clients to stay with you longer boils down to three key elements referred to in the book as “the sticky triad”, and you have to get all your ducks in a row….
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The Client Retention Handbook for Digital Marketing Agencies
- How to Keep Clients on Board Long-Term and Reduce Churn
- Narrateur(s): Frank Di Piazza
- Durée: 3 h et 15 min
- Date de publication: 2022-09-02
- Langue: Anglais
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While there are hundreds of books focused on "getting" clients, nobody tells you the harsh reality: If you can’t keep clients, you don’t have a business. So how do you get them to stay? Believe it or not, it’s not about results....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- Auteur(s): David Cancel, Dave Gerhardt
- Narrateur(s): Brian Hutchison
- Durée: 6 h et 57 min
- Version intégrale
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Au global
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Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers.
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Conversational Marketing
- How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)
- Narrateur(s): Brian Hutchison
- Durée: 6 h et 57 min
- Date de publication: 2019-07-09
- Langue: Anglais
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Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Market Like You Mean It
- Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
- Auteur(s): Al Lautenslager
- Narrateur(s): Kyle Tait
- Durée: 6 h
- Version intégrale
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Au global
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Histoire
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre, and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.
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Market Like You Mean It
- Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
- Narrateur(s): Kyle Tait
- Durée: 6 h
- Date de publication: 2018-10-23
- Langue: Anglais
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Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Version intégrale
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Au global
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Customer Education Playbook
- How Leading Companies Engage, Convert, and Retain Customers
- Auteur(s): Barry Kelly, Daniel Quick
- Narrateur(s): Matt Weisgerber
- Durée: 6 h et 24 min
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Performance
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In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.
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The Customer Education Playbook
- How Leading Companies Engage, Convert, and Retain Customers
- Narrateur(s): Matt Weisgerber
- Durée: 6 h et 24 min
- Date de publication: 2022-05-10
- Langue: Anglais
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In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Auteur(s): John Hawkins
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
- Version intégrale
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Au global
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Performance
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Histoire
Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet. Today with social media making waves, everything is watched, read and talked about. Hence, the significance of email to deliver a personal message becomes much more powerful. The reach and power of the email was never doubted, even with social media making such a huge impact.
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
- Date de publication: 2019-03-11
- Langue: Anglais
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Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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The Thank You Economy
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
- Version intégrale
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Au global
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Performance
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Histoire
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Excellent
- Écrit par David Smith le 2022-06-02
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The Thank You Economy
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
- Date de publication: 2011-06-28
- Langue: Anglais
- If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....
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Ne plus suivre le balado a échoué
Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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