Customer Marketing
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Auteur(s): Jeb Blount
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
- Date de publication: 2022-08-09
- Langue: Anglais
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Worth Every Penny
- Build a Business That Thrills Your Customers and Still Charge What You're Worth
- Auteur(s): Erin Verbeck, Sarah Petty
- Narrateur(s): Curt Alexander, Tony Dipiazza
- Durée: 4 h et 34 min
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Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.
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Worth Every Penny
- Build a Business That Thrills Your Customers and Still Charge What You're Worth
- Narrateur(s): Curt Alexander, Tony Dipiazza
- Durée: 4 h et 34 min
- Date de publication: 2021-07-29
- Langue: Anglais
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A revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Think Like a Marketer
- How a Shift in Mindset Can Change Everything for Your Business
- Auteur(s): Kate Colbert
- Narrateur(s): Vanessa Daniels
- Durée: 6 h et 31 min
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The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.
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Think Like a Marketer
- How a Shift in Mindset Can Change Everything for Your Business
- Narrateur(s): Vanessa Daniels
- Durée: 6 h et 31 min
- Date de publication: 2019-09-18
- Langue: Anglais
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For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Last Link
- Closing the Gap That is Sabotaging Your Business
- Auteur(s): Gregg Crawford
- Narrateur(s): Adam Grupper
- Durée: 5 h et 11 min
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Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.
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The Last Link
- Closing the Gap That is Sabotaging Your Business
- Narrateur(s): Adam Grupper
- Durée: 5 h et 11 min
- Date de publication: 2007-07-19
- Langue: Anglais
- Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Auteur(s): Daniel Lafrenière
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
- Date de publication: 2022-06-07
- Langue: Anglais
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Authentic Marketing
- How to Capture Hearts and Minds Through the Power of Purpose
- Auteur(s): Larry Weber
- Narrateur(s): Jordan Ahnquist
- Durée: 5 h et 4 min
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Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.
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Authentic Marketing
- How to Capture Hearts and Minds Through the Power of Purpose
- Narrateur(s): Jordan Ahnquist
- Durée: 5 h et 4 min
- Date de publication: 2019-07-09
- Langue: Anglais
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Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- Auteur(s): Yoram "Jerry" Wind, Catharine Findiesen Hays
- Narrateur(s): Karen Saltus
- Durée: 8 h et 40 min
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.
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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- Narrateur(s): Karen Saltus
- Durée: 8 h et 40 min
- Date de publication: 2017-05-09
- Langue: Anglais
- The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Virtual Sales Handbook
- A Hands-on Approach to Engaging Customers
- Auteur(s): Christian Milner Nymand, Mante Kvedare
- Narrateur(s): Barry Abrams
- Durée: 4 h et 58 min
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The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.
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The Virtual Sales Handbook
- A Hands-on Approach to Engaging Customers
- Narrateur(s): Barry Abrams
- Durée: 4 h et 58 min
- Date de publication: 2021-04-13
- Langue: Anglais
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The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Empowered
- Unleash Your Employees, Energize Your Customers, and Transform Your Business
- Auteur(s): Josh Bernoff, Ted Schadler
- Narrateur(s): Josh Bernoff
- Durée: 6 h et 43 min
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In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.
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Empowered
- Unleash Your Employees, Energize Your Customers, and Transform Your Business
- Narrateur(s): Josh Bernoff
- Durée: 6 h et 43 min
- Date de publication: 2010-09-14
- Langue: Anglais
- Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition....
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Prix courant: 30,05$ ou 1 crédit
Prix réduit: 30,05$ ou 1 crédit
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Auteur(s): Melina Palmer
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
- Date de publication: 2024-03-19
- Langue: Anglais
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
- Date de publication: 2014-07-25
- Langue: Anglais
- With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Amaze Every Customer Every Time
- 52 Tools for Delivering the Most Amazing Customer Service on the Planet
- Auteur(s): Shep Hyken
- Narrateur(s): Joe Bronzi
- Durée: 5 h et 26 min
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You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top 10 customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction.
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Amaze Every Customer Every Time
- 52 Tools for Delivering the Most Amazing Customer Service on the Planet
- Narrateur(s): Joe Bronzi
- Durée: 5 h et 26 min
- Date de publication: 2014-05-12
- Langue: Anglais
- You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Auteur(s): Stephen C. Lundin Ph.D., John Christensen, Harry Paul
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
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Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
- Date de publication: 2004-02-26
- Langue: Anglais
- Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT....
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Go Live!
- Turn Virtual Connections into Paying Customers
- Auteur(s): Jeffrey Gitomer, Tara Counterman - foreword
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers.
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Go Live!
- Turn Virtual Connections into Paying Customers
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
- Date de publication: 2020-12-03
- Langue: Anglais
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Durée: 7 h
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When you apply the StoryBrand Framework your brand will stand out. Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework, and their businesses are growing.
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Durée: 7 h
- Date de publication: 2025-01-07
- Langue: Anglais
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When you apply the StoryBrand Framework your brand will stand out. Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework, and their businesses are growing.
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Prix courant: 23,94$ ou 1 crédit
Prix réduit: 23,94$ ou 1 crédit
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Outlaw
- Fight for Your Customers and Sell Without Fear
- Auteur(s): Trent Leyshan
- Narrateur(s): Felix Hayes
- Durée: 5 h et 7 min
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Are you ready to break all the rules and become one of the new breed of business Outlaws? Everyone lives or dies by selling something and the best salespeople in the world are Outlaws. They defy conventional business wisdom at every turn, exceed market expectations and change the way the sales game is played - forever. Packed with fresh insights and powerful true stories, Outlaw will free you from the shackles of convention and show you how to outsell and outlast your competitors with revolutionary sales strategies and more.
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Outlaw
- Fight for Your Customers and Sell Without Fear
- Narrateur(s): Felix Hayes
- Durée: 5 h et 7 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Everyone lives or dies by selling something and the best salespeople in the world are Outlaws. They defy conventional business wisdom at every turn, exceed market expectations and change the way the sales game is played - forever....
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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Beyond Viral
- How to Attract Customers, Promote Your Brand, and Make Money with Online Video
- Auteur(s): Kevin Nalty
- Narrateur(s): J. D. Cullum
- Durée: 6 h et 40 min
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In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organizational chart. All Hands on Deck is a fun story that is both a business strategy book about creating competitive advantage through corporate culture and a personal development book that will inspire listeners to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide:
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Beyond Viral
- How to Attract Customers, Promote Your Brand, and Make Money with Online Video
- Narrateur(s): J. D. Cullum
- Durée: 6 h et 40 min
- Date de publication: 2020-07-09
- Langue: Anglais
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All Hands on Deck is a fun story that is both a business strategy book about creating competitive advantage through corporate culture and a personal development book that will inspire listeners to be more committed and engaged with their work and their organizations....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Let's Close a Deal
- Turn Contacts into Paying Customers for Your Company, Product, Service or Cause
- Auteur(s): Christine Clifford
- Narrateur(s): Sandi Klein
- Durée: 6 h et 3 min
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When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a nonprofit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrates in step-by-step detail how to present your deal in a compelling way. The sales process is not about coercion; it's about compassion.
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Let's Close a Deal
- Turn Contacts into Paying Customers for Your Company, Product, Service or Cause
- Narrateur(s): Sandi Klein
- Durée: 6 h et 3 min
- Date de publication: 2020-07-17
- Langue: Anglais
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Close deals with major corporations, organizations, or individuals who can propel your business to the next level....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Auteur(s): Barry Libert
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
- Date de publication: 2020-07-10
- Langue: Anglais
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Listen Up!
- How to Tune in to Customers and Turn Down the Noise
- Auteur(s): Karen Mangia
- Narrateur(s): Rachel Perry
- Durée: 7 h et 34 min
- Version intégrale
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There's one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your organization's prosperity, profits, and productivity. These actionable insights will help you to better connect with your customers and gain an undeniable lead over your competition. Listen Up!: How to Tune In to Customers and Turn Down the Noise reveals how to create a customer experience that's built on listening and designed for engagement.
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Listen Up!
- How to Tune in to Customers and Turn Down the Noise
- Narrateur(s): Rachel Perry
- Durée: 7 h et 34 min
- Date de publication: 2020-11-17
- Langue: Anglais
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Listen Up!: How to Tune In to Customers and Turn Down the Noise reveals how to create a customer experience that's built on listening and designed for engagement....
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Prix courant: 22,26$ ou 1 crédit
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