Customer Marketing
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Auteur(s): Tim Hughes, Matt Reynolds
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 36 min
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 36 min
- Date de publication: 2019-06-18
- Langue: Anglais
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Auteur(s): Maribeth Kuzmeski
- Narrateur(s): Scott Peterson
- Durée: 6 h et 56 min
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What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.
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The Connectors
- How Successful Businesspeople Build Relationships and Win Clients for Life
- Narrateur(s): Scott Peterson
- Durée: 6 h et 56 min
- Date de publication: 2009-11-12
- Langue: Anglais
- What makes the world's most successful individuals so good at their jobs? What do they do that others don't....
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Prix courant: 30,05$ ou 1 crédit
Prix réduit: 30,05$ ou 1 crédit
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- Auteur(s): Dan Gingiss
- Narrateur(s): Dan Gingiss
- Durée: 5 h et 33 min
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Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- Narrateur(s): Dan Gingiss
- Durée: 5 h et 33 min
- Date de publication: 2021-10-06
- Langue: Anglais
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Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Marketing in the Participation Age
- A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
- Auteur(s): Daina Middleton
- Narrateur(s): Daina Middleton
- Durée: 5 h et 22 min
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Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things - and watch their participation yield greater revenues for your business.
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Marketing in the Participation Age
- A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
- Narrateur(s): Daina Middleton
- Durée: 5 h et 22 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Unsold Mindset
- Redefining What It Means to Sell
- Auteur(s): Colin Coggins, Garrett Brown
- Narrateur(s): Colin Coggins, Garrett Brown
- Durée: 7 h et 13 min
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The Unsold Mindset reveals a counterintuitive approach not just to selling but to life. It’s a journey toward an entirely new mindset—the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think. Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
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The Unsold Mindset
- Redefining What It Means to Sell
- Narrateur(s): Colin Coggins, Garrett Brown
- Durée: 7 h et 13 min
- Date de publication: 2023-02-21
- Langue: Anglais
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The greatest salespeople on the planet are the opposite of who most people think they are; The Unsold Mindset unpacks their unconventional way of thinking about selling (and life), acknowledging we all sell, and proving you can be great at it, without becoming someone you’re not....
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Prix courant: 32,62$ ou 1 crédit
Prix réduit: 32,62$ ou 1 crédit
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Ultimate Guide to Building a Soap Making Business Empire
- Step by Step Soapmaking Process, Methods & Recipes - Business Plan, Marketing, Pricing, Branding, Connecting with Real Customers & Much More
- Auteur(s): Ally Russell
- Narrateur(s): Celia Rivera
- Durée: 4 h et 19 min
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Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers. No worries: My book, Ultimate Guide to Building a Soap Making Business Empire can give you the knowledge and inspiration to start making and selling your own unique line of handmade soaps.
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Ultimate Guide to Building a Soap Making Business Empire
- Step by Step Soapmaking Process, Methods & Recipes - Business Plan, Marketing, Pricing, Branding, Connecting with Real Customers & Much More
- Narrateur(s): Celia Rivera
- Durée: 4 h et 19 min
- Date de publication: 2021-08-12
- Langue: Anglais
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Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Auteur(s): Stephen Wunker, David Farber, Jessica Wattman
- Narrateur(s): Tim Andres Pabon
- Durée: 4 h et 52 min
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Narrateur(s): Tim Andres Pabon
- Durée: 4 h et 52 min
- Date de publication: 2016-11-07
- Langue: Anglais
- Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- Auteur(s): Kirk Kazanjian
- Narrateur(s): Jonathan Yen
- Durée: 8 h et 43 min
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Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- Narrateur(s): Jonathan Yen
- Durée: 8 h et 43 min
- Date de publication: 2013-05-23
- Langue: Anglais
- Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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Would You Do That to Your Mother?
- The "Make Mom Proud" Standard for How to Treat Your Customers
- Auteur(s): Jeanne Bliss
- Narrateur(s): Jeanne Bliss
- Durée: 6 h et 10 min
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How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need by focusing on one deceptively simple question: "Would you do that to your mother?" Whether you're contemplating your company's returns policy, its social media presence, or its big-picture strategy, this approach helps pinpoint causes of customer unrest and opportunities to deliver joy.
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Would You Do That to Your Mother?
- The "Make Mom Proud" Standard for How to Treat Your Customers
- Narrateur(s): Jeanne Bliss
- Durée: 6 h et 10 min
- Date de publication: 2018-05-08
- Langue: Anglais
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How do we cut through the rigmarole of business to give customers the treatment they desire, and employees the ability to deliver it? Customer experience expert Jeanne Bliss recommends making business personal to get the traction you need....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Auteur(s): Peter Fader, Bruce Hardie, Michael Ross
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
- Date de publication: 2023-03-14
- Langue: Anglais
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Hidden Leader
- Discover and Develop Greatness Within Your Company
- Auteur(s): Scott K. Edinger, Laurie Sain
- Narrateur(s): Walter Dixon
- Durée: 5 h et 49 min
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Think you can spot the leaders in your company? Don't assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem, the service rep who thinks outside the box and creates unshakeable customer loyalty? These are more than "good employees". - these are "hidden leaders", and they are critical to an organization's long-term success.
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The Hidden Leader
- Discover and Develop Greatness Within Your Company
- Narrateur(s): Walter Dixon
- Durée: 5 h et 49 min
- Date de publication: 2015-05-18
- Langue: Anglais
- Managers today need to make the most of all their resources - and The Hidden Leader shows them how to recognize and cultivate these talented but underutilized employees....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- Auteur(s): Noah Fleming, Shawn Veltman, Debra Margles - Foreword
- Narrateur(s): Tom Parks, Cristina Panfilio
- Durée: 4 h et 50 min
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Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention.
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Dealing with Difficult Customers
- How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers
- Narrateur(s): Tom Parks, Cristina Panfilio
- Durée: 4 h et 50 min
- Date de publication: 2017-12-28
- Langue: Anglais
- Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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It's the Customer, Stupid!
- 34 Wake-Up Calls to Help You Stay Client-Focused
- Auteur(s): Michael A. Aun
- Narrateur(s): Pete Larkin
- Durée: 5 h et 51 min
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Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, 95 percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more.
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It's the Customer, Stupid!
- 34 Wake-Up Calls to Help You Stay Client-Focused
- Narrateur(s): Pete Larkin
- Durée: 5 h et 51 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Ruthlessly focus on what's convenient for customers, not what's convenient for you....
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Prix courant: 18,39$ ou 1 crédit
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Negotiating with Tough Customers
- Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table
- Auteur(s): Steve Reilly
- Narrateur(s): Steven Menasche
- Durée: 5 h et 36 min
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Negotiation is the middle ground between capitulation and stonewalling, a back and forth between two parties trying to reach agreement. If a price or other term is nonnegotiable, there is no give and take, just "take it or leave it". You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation, or product, the two most common mistakes negotiators make are: 1. They give ground too easily, and 2. They get nothing in return.
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Negotiating with Tough Customers
- Never Take "No!" for a Final Answer and Other Tactics to Win at the Bargaining Table
- Narrateur(s): Steven Menasche
- Durée: 5 h et 36 min
- Date de publication: 2016-06-11
- Langue: Anglais
- Negotiating with Tough Customers provides proven methods for holding your ground against (seemingly) more powerful negotiators....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- The Untapped Force That Can Be Your Most Powerful Advantage
- Auteur(s): Roger Dooley
- Narrateur(s): Michael Anthony
- Durée: 9 h et 51 min
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.
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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- The Untapped Force That Can Be Your Most Powerful Advantage
- Narrateur(s): Michael Anthony
- Durée: 9 h et 51 min
- Date de publication: 2021-08-03
- Langue: Anglais
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In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure....
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Prix courant: 22,97$ ou 1 crédit
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Sell Without Selling Out
- A Guide to Success on Your Own Terms
- Auteur(s): Andy Paul
- Narrateur(s): Andy Paul
- Durée: 3 h et 3 min
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Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?
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Sell Without Selling Out
- A Guide to Success on Your Own Terms
- Narrateur(s): Andy Paul
- Durée: 3 h et 3 min
- Date de publication: 2022-02-22
- Langue: Anglais
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Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers....
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Prix courant: 17,19$ ou 1 crédit
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Millennial Rules
- How to Sell, Serve, Surprise & Stand Out in a Digital World
- Auteur(s): T. Scott Gross
- Narrateur(s): Kevin Scollin
- Durée: 4 h et 8 min
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Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making listeners aware of what they’re already doing right, and how to do more of it.
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Millennial Rules
- How to Sell, Serve, Surprise & Stand Out in a Digital World
- Narrateur(s): Kevin Scollin
- Durée: 4 h et 8 min
- Date de publication: 2014-10-07
- Langue: Anglais
- Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for....
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Prix courant: 19,77$ ou 1 crédit
Prix réduit: 19,77$ ou 1 crédit
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrateur(s): Sean Pratt, Brian Solis
- Durée: 11 h et 8 min
- Date de publication: 2012-03-01
- Langue: Anglais
- The End of Business As Usual explores the complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Exceptional Customer Service
- Auteur(s): Fred Pryor Seminars
- Narrateur(s): Mark Neves
- Durée: 4 h et 3 min
- Version intégrale
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Today's business environment is getting more competitive every day. Customer loyalty is becoming a quaint, old-fashioned notion. Customers shop around. And service that wows the customer is crucial in securing new business and preserving those long-standing associations with valuable clients. The bottom line: Satisfied customers equal success!
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Exceptional Customer Service
- Narrateur(s): Mark Neves
- Durée: 4 h et 3 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Professional customer contact is a learned skill - something everyone in your organization can improve by developing new skills and keeping old ones well practiced. This popular, best-selling program provides the best advice available on how to wow your customers....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Ultimate Online Customer Service Guide
- How to Connect with Your Customers to Sell More!
- Auteur(s): Marsha Collier
- Narrateur(s): Arika Escalona
- Durée: 6 h et 12 min
- Version intégrale
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Au global
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Performance
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Histoire
Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday". They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media.
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The Ultimate Online Customer Service Guide
- How to Connect with Your Customers to Sell More!
- Narrateur(s): Arika Escalona
- Durée: 6 h et 12 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Make your online customers happy - and create new ones - with this winning guide....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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