Customer Marketing
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Auteur(s): Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrateur(s): Allen Weiss
- Durée: 7 h et 30 min
- Date de publication: 2024-06-03
- Langue: Anglais
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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The Power of Nice
- How to Conquer the Business World with Kindness
- Auteur(s): Linda Kaplan Thaler, Robin Koval
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
- Date de publication: 2007-07-24
- Langue: Anglais
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Rockstar Service. Rockstar Profits: Increase Your Revenues, Grow Your Business, and Create Raving Fan Customers for Life
- Auteur(s): David Brownlee
- Narrateur(s): David Brownlee
- Durée: 5 h et 47 min
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Imagine for a moment that your favorite artist, musician, group, or rock star came into your office or called you today requesting your product or service. What would you say to them? What would you do to serve them? Now ask yourself: When was the last time I treated a customer or a client like a rock star? What would it do for your business if you treat every customer and client like a rock star?
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Rockstar Service. Rockstar Profits: Increase Your Revenues, Grow Your Business, and Create Raving Fan Customers for Life
- Narrateur(s): David Brownlee
- Durée: 5 h et 47 min
- Date de publication: 2019-08-13
- Langue: Anglais
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Rockstar Service, Rockstar Profits shows business owners, executives, customer service reps, and others a more effective way for their team to deliver world-class, rockstar customer service to their customers....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Auteur(s): Jeb Blount
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.
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Selling the Price Increase
- The Ultimate B2B Field Guide for Raising Prices Without Losing Customers
- Narrateur(s): Jeb Blount
- Durée: 6 h et 55 min
- Date de publication: 2022-08-09
- Langue: Anglais
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Language of Trust
- Auteur(s): Michael Maslansky
- Narrateur(s): Michael Maslansky
- Durée: 7 h et 26 min
- Version intégrale
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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The Language of Trust
- Narrateur(s): Michael Maslansky
- Durée: 7 h et 26 min
- Date de publication: 2010-05-01
- Langue: Anglais
- What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Evangelist Marketing
- What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
- Auteur(s): Alex L. Goldfayn
- Narrateur(s): Eric Jason Martin
- Durée: 8 h et 45 min
- Version intégrale
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The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don’t know how to turn their customers into brand evangelists.
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Evangelist Marketing
- What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
- Narrateur(s): Eric Jason Martin
- Durée: 8 h et 45 min
- Date de publication: 2013-09-13
- Langue: Anglais
- The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success.....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Auteur(s): Dan Olsen
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrateur(s): Dan Olsen
- Durée: 10 h et 9 min
- Date de publication: 2024-07-23
- Langue: Anglais
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The missing manual on how to apply Lean Startup to build products that customers love.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Go Big or Go Home
- Auteur(s): Diana Kander, Tucker Trotter
- Narrateur(s): Diana Kander, Tucker Trotter
- Durée: 2 h et 28 min
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How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win. Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.
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Go Big or Go Home
- Narrateur(s): Diana Kander, Tucker Trotter
- Durée: 2 h et 28 min
- Date de publication: 2023-10-19
- Langue: Anglais
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Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy. These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli
- Durée: 4 h et 24 min
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Narrateur(s): Joseph A. Michelli
- Durée: 4 h et 24 min
- Date de publication: 2024-03-26
- Langue: Anglais
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience....
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Prix courant: 20,85$ ou 1 crédit
Prix réduit: 20,85$ ou 1 crédit
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Auteur(s): Michael Levine
- Narrateur(s): Allan Robertson
- Durée: 6 h et 46 min
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In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.
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Broken Windows, Broken Business
- The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
- Narrateur(s): Allan Robertson
- Durée: 6 h et 46 min
- Date de publication: 2021-05-11
- Langue: Anglais
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Broken Windows, Broken Business reveals a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition....
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Prix courant: 25,23$ ou 1 crédit
Prix réduit: 25,23$ ou 1 crédit
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Build Your Community
- Auteur(s): Richard Millington
- Narrateur(s): Alex Wyndham
- Durée: 9 h et 11 min
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Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.
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Build Your Community
- Narrateur(s): Alex Wyndham
- Durée: 9 h et 11 min
- Date de publication: 2023-08-22
- Langue: Anglais
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If you wish to build a united, powerful online community, Build Your Community is your definitive guide....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Escribo porque me gusta ganar dinero
- Auteur(s): Isra Bravo
- Narrateur(s): Isra Bravo
- Durée: 4 h et 4 min
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La primera persona que me contrató me dijo que la página de ventas de mi web le había parecido mala y antiestética. Lo que no tuvo en cuenta es que me contrató siete minutos después de leerla. Te cuento rápido algunas de las cosas que aprenderás en este audiolibro: Cómo debes escribir para que incluso las empresas más serias quieran trabajar contigo por encima de cualquier otro candidato.
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Herramientas valiosas
- Écrit par Diego Barragán le 2024-02-20
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Escribo porque me gusta ganar dinero
- Narrateur(s): Isra Bravo
- Durée: 4 h et 4 min
- Date de publication: 2022-05-11
- Langue: Espagnol
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La primera persona que me contrató me dijo que la página de ventas de mi web le había parecido mala y antiestética. Lo que no tuvo en cuenta...
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Prix courant: 23,21$ ou 1 crédit
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- Auteur(s): Shep Hyken
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 20 min
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Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.
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Be Amazing or Go Home
- Seven Customer Service Habits That Create Confidence with Everyone
- Narrateur(s): Timothy Andrés Pabon
- Durée: 3 h et 20 min
- Date de publication: 2018-04-11
- Langue: Anglais
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Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- Auteur(s): Jason Jennings, Laurence Haughton
- Narrateur(s): Jason Jennings
- Durée: 6 h et 52 min
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Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- Narrateur(s): Jason Jennings
- Durée: 6 h et 52 min
- Date de publication: 2015-03-17
- Langue: Anglais
- Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Say What: A Manager's Quick Guide to Dynamic Team Building and Motivation
- Auteur(s): Clair Tarry
- Narrateur(s): Clair Tarry, Fred McCausland
- Durée: 1 h et 11 min
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If I told you this audiobook can teach you how to positively manipulate a situation into your favor by replacing one word, would you be interested? I bet the answer is yes. Through the hidden language of success, this audiobook does just that. Learn the eight common every day words society uses, in most cultures around the world which create argumentative settings, self-defensive reactions and, communication breakdown.
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Excellent guidance with practical applications
- Écrit par Utilisateur anonyme le 2023-07-05
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Say What: A Manager's Quick Guide to Dynamic Team Building and Motivation
- Narrateur(s): Clair Tarry, Fred McCausland
- Durée: 1 h et 11 min
- Date de publication: 2019-04-10
- Langue: Anglais
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If I told you this audiobook can teach you how to positively manipulate a situation into your favor by replacing one word, would you be interested? I bet the answer is yes. Through the hidden language of success, this audiobook does just that....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Amaze Every Customer Every Time
- 52 Tools for Delivering the Most Amazing Customer Service on the Planet
- Auteur(s): Shep Hyken
- Narrateur(s): Joe Bronzi
- Durée: 5 h et 26 min
- Version intégrale
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You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top 10 customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction.
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Amaze Every Customer Every Time
- 52 Tools for Delivering the Most Amazing Customer Service on the Planet
- Narrateur(s): Joe Bronzi
- Durée: 5 h et 26 min
- Date de publication: 2014-05-12
- Langue: Anglais
- You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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For What It's Worth
- Business Wisdom from a Pawnbroker
- Auteur(s): Les Gold
- Narrateur(s): Walter Dixon
- Durée: 3 h et 52 min
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Les Gold has been in business since age 12, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. In this entertaining, honest book, Gold takes you inside some of his weirdest, wackiest deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business - and neither should you.
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For What It's Worth
- Business Wisdom from a Pawnbroker
- Narrateur(s): Walter Dixon
- Durée: 3 h et 52 min
- Date de publication: 2013-06-13
- Langue: Anglais
- No place prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what he’s learned from 55 years in the most interesting job in the world....
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Prix courant: 23,14$ ou 1 crédit
Prix réduit: 23,14$ ou 1 crédit
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Instagram Marketing: Growing Your Instagram Following and Turning Them Into Profitable Customers for Your Business Through Selling and Affiliate Marketing
- Auteur(s): Brad Tiller
- Narrateur(s): Matyas J.
- Durée: 1 h et 12 min
- Version intégrale
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Au global
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Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time.
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Terrible narration, very little useful information
- Écrit par Marie le 2018-11-06
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Instagram Marketing: Growing Your Instagram Following and Turning Them Into Profitable Customers for Your Business Through Selling and Affiliate Marketing
- Narrateur(s): Matyas J.
- Série: Social Media Marketing
- Durée: 1 h et 12 min
- Date de publication: 2018-10-13
- Langue: Anglais
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Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Auteur(s): Stephen C. Lundin Ph.D., John Christensen, Harry Paul
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
- Version intégrale
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Au global
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Performance
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Histoire
Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
- Date de publication: 2004-02-26
- Langue: Anglais
- Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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