Customer Marketing
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Be Our Guest
- Perfecting the Art of Customer Service
- Auteur(s): The Disney Institute, Theodore Kinni
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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What a great read.
- Écrit par Greg le 2024-03-05
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Be Our Guest
- Perfecting the Art of Customer Service
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
- Date de publication: 2015-05-05
- Langue: Anglais
- Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service....
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Prix courant: 30,55$ ou 1 crédit
Prix réduit: 30,55$ ou 1 crédit
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Date de publication: 2020-03-10
- Langue: Anglais
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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The Customer Loyalty Loop
- The Science Behind Creating Great Experiences and Lasting Impressions
- Auteur(s): Noah Fleming
- Narrateur(s): Walter Dixon
- Durée: 5 h et 50 min
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
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The Customer Loyalty Loop
- The Science Behind Creating Great Experiences and Lasting Impressions
- Narrateur(s): Walter Dixon
- Durée: 5 h et 50 min
- Date de publication: 2016-11-15
- Langue: Anglais
- How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Referral Engine
- Teaching Your Business to Market Itself
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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Not a referral engine.
- Écrit par Eugene le 2023-05-30
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
- Date de publication: 2010-05-25
- Langue: Anglais
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Prix courant: 31,16$ ou 1 crédit
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Sales Badassery
- Kick Ass. Take Names. Crush the Competition.
- Auteur(s): Frank J. Rumbauskas Jr.
- Narrateur(s): Steve Marvel
- Durée: 6 h et 15 min
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Sales Badassery: Kick Ass. Take Names. Crush the Competition. is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you. The common myth of sales strategy tells you to approach a prospect from a position of deference - they hold the superior position, forcing you to supplicate, beg, make undue concessions, and be at their beck and call during and after the sale. This indispensable work shows you that leveling the playing field is not enough, you need to slant it in your direction.
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Sales Badassery
- Kick Ass. Take Names. Crush the Competition.
- Narrateur(s): Steve Marvel
- Durée: 6 h et 15 min
- Date de publication: 2019-06-06
- Langue: Anglais
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Sales Badassery: Kick Ass. Take Names. Crush the Competition. is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you....
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Prix courant: 22,26$ ou 1 crédit
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The Million-Dollar Financial Advisor
- Powerful Lessons and Proven Strategies from Top Producers
- Auteur(s): David J. Mullen Jr.
- Narrateur(s): Allan Robertson
- Durée: 8 h et 24 min
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The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with 15 top advisors, each doing several million dollars worth of business every year, The Million-Dollar Financial Advisor distills their universal success principles into 13 distinct lessons. Each is explained step-by-step for immediate application by veteran and new financial professionals alike.
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The Million-Dollar Financial Advisor
- Powerful Lessons and Proven Strategies from Top Producers
- Narrateur(s): Allan Robertson
- Durée: 8 h et 24 min
- Date de publication: 2014-05-02
- Langue: Anglais
- The best financial advisors are well equipped to succeed regardless of market conditions....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Gamification Marketing for Dummies
- Auteur(s): Zarrar Chishti
- Narrateur(s): Gary Tiedemann
- Durée: 9 h et 45 min
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Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
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Gamification Marketing for Dummies
- Narrateur(s): Gary Tiedemann
- Durée: 9 h et 45 min
- Date de publication: 2020-12-22
- Langue: Anglais
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Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing for Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results....
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Prix courant: 22,26$ ou 1 crédit
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The Nordstrom Way to Customer Experience Excellence, 3rd Edition
- Creating a Values-Driven Service Culture
- Auteur(s): Robert Spector, breAnne O. Reeves
- Narrateur(s): Eric Pollins
- Durée: 6 h et 14 min
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In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world.
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Inspirants!!!
- Écrit par JF Boyer le 2019-01-16
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The Nordstrom Way to Customer Experience Excellence, 3rd Edition
- Creating a Values-Driven Service Culture
- Narrateur(s): Eric Pollins
- Durée: 6 h et 14 min
- Date de publication: 2017-11-21
- Langue: Anglais
- The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Permission Marketing
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Version abrégée
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
- Écrit par Jason le 2022-07-19
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Permission Marketing
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Date de publication: 2001-01-02
- Langue: Anglais
- The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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Fans First
- Change the Game, Break the Rules & Create an Unforgettable Experience
- Auteur(s): Jesse Cole
- Narrateur(s): Jesse Cole
- Durée: 5 h et 32 min
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Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.
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Fans First
- Change the Game, Break the Rules & Create an Unforgettable Experience
- Narrateur(s): Jesse Cole
- Durée: 5 h et 32 min
- Date de publication: 2022-12-23
- Langue: Anglais
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Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty....
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Prix courant: 25,00$ ou 1 crédit
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Auteur(s): Joshua Seiden
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
- Date de publication: 2019-05-23
- Langue: Anglais
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This book is a practical guide to using outcomes to guide the work of your team....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Customer Excellence Enterprise
- A Playbook for Creating Customers for Life
- Auteur(s): Wayne Simmons, Tom DeWitt
- Narrateur(s): Terrence Kidd
- Durée: 8 h et 46 min
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Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An enlightening and pragmatic guide, The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental revenue accelerator and value driver.
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The Customer Excellence Enterprise
- A Playbook for Creating Customers for Life
- Narrateur(s): Terrence Kidd
- Durée: 8 h et 46 min
- Date de publication: 2024-10-22
- Langue: Anglais
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Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Auteur(s): Anthony Iannarino
- Narrateur(s): Anthony Iannarino
- Durée: 6 h et 25 min
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.
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Overall, it’s good
- Écrit par Mike le 2020-09-09
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Eat Their Lunch
- Winning Customers Away from Your Competition
- Narrateur(s): Anthony Iannarino
- Durée: 6 h et 25 min
- Date de publication: 2018-11-06
- Langue: Anglais
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Give to Grow
- Invest in Relationships to Build Your Business and Your Career
- Auteur(s): Mo Bunnell
- Narrateur(s): Mo Bunnell
- Durée: 6 h et 10 min
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Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.
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Give to Grow
- Invest in Relationships to Build Your Business and Your Career
- Narrateur(s): Mo Bunnell
- Durée: 6 h et 10 min
- Date de publication: 2024-08-27
- Langue: Anglais
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Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Auteur(s): Ashvin Vaidyanathan, Ruben Rabago
- Narrateur(s): Daniel Henning
- Durée: 7 h et 22 min
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrateur(s): Daniel Henning
- Durée: 7 h et 22 min
- Date de publication: 2020-03-24
- Langue: Anglais
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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Prix courant: 22,26$ ou 1 crédit
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Contractor Marketing Simplified
- How to Build Your Online Presence and Get Found by the Right Customers
- Auteur(s): Martin Holsinger
- Narrateur(s): Martin Holsinger
- Durée: 3 h et 34 min
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If you are a remodeler or home building contractor wanting to get found online and make more sales, you must begin with a solid online presence. Author Martin Holsinger shows exactly how to apply the principles of online marketing to your business with today's online technology.
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Contractor Marketing Simplified
- How to Build Your Online Presence and Get Found by the Right Customers
- Narrateur(s): Martin Holsinger
- Durée: 3 h et 34 min
- Date de publication: 2016-12-12
- Langue: Anglais
- If you are a remodeler or home building contractor wanting to get found online and make more sales, you must begin with a solid online presence....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Pick Up the Phone and Sell
- How Proactive Calls to Customers and Prospects Can Double Your Sales
- Auteur(s): Alex Goldfayn
- Narrateur(s): Danny Campbell
- Durée: 4 h et 30 min
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In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.
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Terrible. Felt like a bad 1960s sales book
- Écrit par AlbertaComputers le 2023-11-20
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Pick Up the Phone and Sell
- How Proactive Calls to Customers and Prospects Can Double Your Sales
- Narrateur(s): Danny Campbell
- Durée: 4 h et 30 min
- Date de publication: 2021-10-12
- Langue: Anglais
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In Pick Up the Phone and Sell, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone....
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What Customers Hate
- Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business
- Auteur(s): Nicholas Webb
- Narrateur(s): James Foster
- Durée: 6 h et 10 min
- Version intégrale
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Au global
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Performance
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Histoire
This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.
-
What Customers Hate
- Drive Fast and Scalable Growth by Eliminating the Things That Drive Away Business
- Narrateur(s): James Foster
- Durée: 6 h et 10 min
- Date de publication: 2022-03-15
- Langue: Anglais
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This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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