Customer Marketing
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The Last Link
- Closing the Gap That is Sabotaging Your Business
- Auteur(s): Gregg Crawford
- Narrateur(s): Adam Grupper
- Durée: 5 h et 11 min
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Histoire
Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.
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The Last Link
- Closing the Gap That is Sabotaging Your Business
- Narrateur(s): Adam Grupper
- Durée: 5 h et 11 min
- Date de publication: 2007-07-19
- Langue: Anglais
- Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Human Sigma
- Managing the Employee-Customer Encounter
- Auteur(s): John H. Fleming Ph.D., Jim Asplund
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
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This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. Based on research spanning 10 million employees and 10 million customers around the globe, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it.
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Human Sigma
- Managing the Employee-Customer Encounter
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
- Date de publication: 2016-11-29
- Langue: Anglais
- This book offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Authentic Marketing
- How to Capture Hearts and Minds Through the Power of Purpose
- Auteur(s): Larry Weber
- Narrateur(s): Jordan Ahnquist
- Durée: 5 h et 4 min
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Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.
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Authentic Marketing
- How to Capture Hearts and Minds Through the Power of Purpose
- Narrateur(s): Jordan Ahnquist
- Durée: 5 h et 4 min
- Date de publication: 2019-07-09
- Langue: Anglais
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Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- Auteur(s): Yoram "Jerry" Wind, Catharine Findiesen Hays
- Narrateur(s): Karen Saltus
- Durée: 8 h et 40 min
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The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.
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Beyond Advertising
- Creating Value Through All Customer Touchpoints
- Narrateur(s): Karen Saltus
- Durée: 8 h et 40 min
- Date de publication: 2017-05-09
- Langue: Anglais
- The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Virtual Sales Handbook
- A Hands-on Approach to Engaging Customers
- Auteur(s): Christian Milner Nymand, Mante Kvedare
- Narrateur(s): Barry Abrams
- Durée: 4 h et 58 min
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The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.
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The Virtual Sales Handbook
- A Hands-on Approach to Engaging Customers
- Narrateur(s): Barry Abrams
- Durée: 4 h et 58 min
- Date de publication: 2021-04-13
- Langue: Anglais
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The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Think Like Your Customer
- A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
- Auteur(s): Bill Stinnett
- Narrateur(s): Jeff Cummings
- Durée: 4 h et 48 min
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The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.
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Think Like Your Customer
- A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
- Narrateur(s): Jeff Cummings
- Durée: 4 h et 48 min
- Date de publication: 2021-07-23
- Langue: Anglais
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In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions....
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Prix courant: 14,93$ ou 1 crédit
Prix réduit: 14,93$ ou 1 crédit
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Empowered
- Unleash Your Employees, Energize Your Customers, and Transform Your Business
- Auteur(s): Josh Bernoff, Ted Schadler
- Narrateur(s): Josh Bernoff
- Durée: 6 h et 43 min
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In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team.
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Empowered
- Unleash Your Employees, Energize Your Customers, and Transform Your Business
- Narrateur(s): Josh Bernoff
- Durée: 6 h et 43 min
- Date de publication: 2010-09-14
- Langue: Anglais
- Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition....
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Prix courant: 30,05$ ou 1 crédit
Prix réduit: 30,05$ ou 1 crédit
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Auteur(s): Dekker Fraser
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world. Having worked in marketing for companies of all sizes, I realize the sharp divide between how analytics are taught and how they are used. Decisions - even in very large companies - are usually made quickly with very imperfect data.
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Practical Marketing Analytics
- Web Analytics | Data Driven Marketing | Marketing Metrics | Customer Analytics | Product Marketing
- Narrateur(s): Tom Brooks
- Durée: 1 h et 42 min
- Date de publication: 2020-07-23
- Langue: Anglais
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Books on marketing analytics tend to be quite academic, with an emphasis on precision and statistical significance that are rarely ever achievable in the corporate world....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Auteur(s): Melina Palmer
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
- Date de publication: 2024-03-19
- Langue: Anglais
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- Narrateur(s): Joseph A. Michelli, Tom Parks
- Durée: 8 h et 32 min
- Date de publication: 2014-07-25
- Langue: Anglais
- With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Amaze Every Customer Every Time
- 52 Tools for Delivering the Most Amazing Customer Service on the Planet
- Auteur(s): Shep Hyken
- Narrateur(s): Joe Bronzi
- Durée: 5 h et 26 min
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You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top 10 customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction.
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Amaze Every Customer Every Time
- 52 Tools for Delivering the Most Amazing Customer Service on the Planet
- Narrateur(s): Joe Bronzi
- Durée: 5 h et 26 min
- Date de publication: 2014-05-12
- Langue: Anglais
- You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business - in any market and any economy....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Auteur(s): Sandy Rogers, Lisa Larsen, Leena Rinne, Autres
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more - they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? Leading Loyalty reveals the principles and practices of everyday service heroes....
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Narrateur(s): Lisa Larsen
- Durée: 6 h et 39 min
- Date de publication: 2019-04-16
- Langue: Anglais
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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Go Live!
- Turn Virtual Connections into Paying Customers
- Auteur(s): Jeffrey Gitomer, Tara Counterman - foreword
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue. Accomplished salesperson, consultant, and online personality Jeffrey Gitomer describes how tools like Facebook Live and podcasting can drive sales and help you connect with your customers.
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Go Live!
- Turn Virtual Connections into Paying Customers
- Narrateur(s): Jeffrey Gitomer
- Durée: 3 h et 17 min
- Date de publication: 2020-12-03
- Langue: Anglais
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Go Live! Turn Virtual Connections into Paying Customers helps listeners understand and take advantage of several online tools to boost their sales and increase their revenue....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Durée: 7 h
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When you apply the StoryBrand Framework your brand will stand out. Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework, and their businesses are growing.
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Durée: 7 h
- Date de publication: 2025-01-07
- Langue: Anglais
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When you apply the StoryBrand Framework your brand will stand out. Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework, and their businesses are growing.
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Prix courant: 23,94$ ou 1 crédit
Prix réduit: 23,94$ ou 1 crédit
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Auteur(s): Stephen C. Lundin Ph.D., John Christensen, Harry Paul
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
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Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT, where the "IT" is each employee's own personal vision, found within the overall vision for the business. Chock full of easy-to-grasp examples, this book provides advice that is concrete and can produce immediate improvements in employee morale, customer satisfaction, and productivity, both for the short and long-term.
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Fish! Sticks
- A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
- Narrateur(s): Oliver Wyman
- Durée: 2 h et 38 min
- Date de publication: 2004-02-26
- Langue: Anglais
- Fish! Sticks employs the same kind of easy-to-use story that was used in Fish! to illustrate its three main commitments for continued success: Find IT, Live IT, Coach IT....
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- Auteur(s): Kirk Kazanjian
- Narrateur(s): Jonathan Yen
- Durée: 8 h et 43 min
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Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.
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Driving Loyalty
- Turning Every Customer and Employee into a Raving Fan for Your Brand
- Narrateur(s): Jonathan Yen
- Durée: 8 h et 43 min
- Date de publication: 2013-05-23
- Langue: Anglais
- Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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Outlaw
- Fight for Your Customers and Sell Without Fear
- Auteur(s): Trent Leyshan
- Narrateur(s): Felix Hayes
- Durée: 5 h et 7 min
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Are you ready to break all the rules and become one of the new breed of business Outlaws? Everyone lives or dies by selling something and the best salespeople in the world are Outlaws. They defy conventional business wisdom at every turn, exceed market expectations and change the way the sales game is played - forever. Packed with fresh insights and powerful true stories, Outlaw will free you from the shackles of convention and show you how to outsell and outlast your competitors with revolutionary sales strategies and more.
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Outlaw
- Fight for Your Customers and Sell Without Fear
- Narrateur(s): Felix Hayes
- Durée: 5 h et 7 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Everyone lives or dies by selling something and the best salespeople in the world are Outlaws. They defy conventional business wisdom at every turn, exceed market expectations and change the way the sales game is played - forever....
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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Beyond Viral
- How to Attract Customers, Promote Your Brand, and Make Money with Online Video
- Auteur(s): Kevin Nalty
- Narrateur(s): J. D. Cullum
- Durée: 6 h et 40 min
- Version intégrale
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In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organizational chart. All Hands on Deck is a fun story that is both a business strategy book about creating competitive advantage through corporate culture and a personal development book that will inspire listeners to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide:
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Beyond Viral
- How to Attract Customers, Promote Your Brand, and Make Money with Online Video
- Narrateur(s): J. D. Cullum
- Durée: 6 h et 40 min
- Date de publication: 2020-07-09
- Langue: Anglais
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All Hands on Deck is a fun story that is both a business strategy book about creating competitive advantage through corporate culture and a personal development book that will inspire listeners to be more committed and engaged with their work and their organizations....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Let's Close a Deal
- Turn Contacts into Paying Customers for Your Company, Product, Service or Cause
- Auteur(s): Christine Clifford
- Narrateur(s): Sandi Klein
- Durée: 6 h et 3 min
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When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a nonprofit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrates in step-by-step detail how to present your deal in a compelling way. The sales process is not about coercion; it's about compassion.
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Let's Close a Deal
- Turn Contacts into Paying Customers for Your Company, Product, Service or Cause
- Narrateur(s): Sandi Klein
- Durée: 6 h et 3 min
- Date de publication: 2020-07-17
- Langue: Anglais
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Close deals with major corporations, organizations, or individuals who can propel your business to the next level....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Auteur(s): Barry Libert
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
- Version intégrale
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Au global
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Performance
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Histoire
This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Narrateur(s): Pete Larkin
- Durée: 5 h et 6 min
- Date de publication: 2020-07-10
- Langue: Anglais
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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