Customer Strategy
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The Power of Nice
- How to Conquer the Business World with Kindness
- Auteur(s): Linda Kaplan Thaler, Robin Koval
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
- Version intégrale
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Au global
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Histoire
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
- Date de publication: 2007-07-24
- Langue: Anglais
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- Auteur(s): Reiko Scott, Tony Robbins - foreword, David Meerman Scott
- Narrateur(s): David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Durée: 8 h et 26 min
- Version intégrale
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Au global
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.
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Awful
- Écrit par Stephanie Kyres le 2020-06-05
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- Narrateur(s): David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Durée: 8 h et 26 min
- Date de publication: 2020-01-07
- Langue: Anglais
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Auteur(s): Melina Palmer
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
- Version intégrale
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
- Date de publication: 2024-03-19
- Langue: Anglais
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Auteur(s): Kirk Kazanjian
- Narrateur(s): Alan Sklar
- Durée: 6 h et 25 min
- Version abrégée
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Au global
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Histoire
What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Narrateur(s): Alan Sklar
- Durée: 6 h et 25 min
- Date de publication: 2006-12-11
- Langue: Anglais
- Drawing upon strategies that have propelled Enterprise, the number-one car-rental company, to a $9-billion powerhouse, the author reveals how you can outperform and outsmart the competition....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Ignore Your Customers (And They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Auteur(s): Micah Solomon
- Narrateur(s): Jakob Lewis, Gabe Wicks - foreword, John Behrens - preface
- Durée: 5 h et 16 min
- Version intégrale
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Au global
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Histoire
Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.
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Perfect book, perfect rendition
- Écrit par Colin Taylor le 2020-10-09
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Ignore Your Customers (And They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Narrateur(s): Jakob Lewis, Gabe Wicks - foreword, John Behrens - preface
- Durée: 5 h et 16 min
- Date de publication: 2020-01-14
- Langue: Anglais
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Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Auteur(s): Jamey Stegmaier
- Narrateur(s): Mitchell Lucas
- Durée: 4 h et 25 min
- Version intégrale
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Au global
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As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.
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excellent reference
- Écrit par Utilisateur anonyme le 2021-03-17
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A Crowdfunder's Strategy Guide
- Build a Better Business by Building Community
- Narrateur(s): Mitchell Lucas
- Durée: 4 h et 25 min
- Date de publication: 2015-09-04
- Langue: Anglais
- In this audiobook Jamey Stegmaier goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money....
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Prix courant: 18,13$ ou 1 crédit
Prix réduit: 18,13$ ou 1 crédit
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Auteur(s): Marion Debruyne
- Narrateur(s): Teri Schnaubelt
- Durée: 8 h et 14 min
- Version intégrale
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Au global
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Histoire
Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Narrateur(s): Teri Schnaubelt
- Durée: 8 h et 14 min
- Date de publication: 2019-03-19
- Langue: Anglais
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Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- Auteur(s): Dave Martin, Andrea Saez
- Narrateur(s): Olivier Hein
- Durée: 2 h et 29 min
- Version intégrale
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Au global
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Histoire
Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success. In its audio, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.
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The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- Narrateur(s): Olivier Hein
- Durée: 2 h et 29 min
- Date de publication: 2023-11-10
- Langue: Anglais
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Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Unified Marketing Strategy
- Unite Your Marketing, Advertising, Sales Message and Customer Experience Touchpoints.
- Auteur(s): Jimmy LaSalle
- Narrateur(s): Jimmy LaSalle
- Durée: 3 h et 54 min
- Version intégrale
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Au global
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Histoire
Unified Marketing Strategy was written to help business owners build successful systems within their organization. It will help CEOs instruct and follow up with the C-level executives on big picture initiatives to further build their organizations. It will also help marketing and advertising professionals further develop their media planning. Unified Marketing Strategy will explain how to bridge all customer experience touchpoints from advertising to sales, to operations and post-sale follow up.
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Unified Marketing Strategy
- Unite Your Marketing, Advertising, Sales Message and Customer Experience Touchpoints.
- Narrateur(s): Jimmy LaSalle
- Durée: 3 h et 54 min
- Date de publication: 2021-05-05
- Langue: Anglais
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Unified Marketing Strategy was written to help business owners build successful systems within their organization. It will help CEOs instruct and follow up with the C-level executives on big picture initiatives to further build their organizations....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Auteur(s): John Hawkins
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
- Version intégrale
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Au global
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Histoire
Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet. Today with social media making waves, everything is watched, read and talked about. Hence, the significance of email to deliver a personal message becomes much more powerful. The reach and power of the email was never doubted, even with social media making such a huge impact.
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Email Copy That Sells
- Build a Better Email Marketing Strategy and Connect with More Customers
- Narrateur(s): Sarah McEnerney
- Durée: 32 min
- Date de publication: 2019-03-11
- Langue: Anglais
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Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was, and still is, one of the most popular means of personalized conversation tools on the internet....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Google AdWords
- The Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business. How to Use Google Analytics and SEO. Use Google, Facebook and You Tube into a Single Strategy
- Auteur(s): Luke Harris
- Narrateur(s): Aaron Miller
- Durée: 3 h et 7 min
- Version intégrale
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Au global
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Histoire
This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business. It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.
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Google AdWords
- The Only PPC Advertising Guide You'll Need to Reach New Customers and Grow Your Business. How to Use Google Analytics and SEO. Use Google, Facebook and You Tube into a Single Strategy
- Narrateur(s): Aaron Miller
- Durée: 3 h et 7 min
- Date de publication: 2020-01-13
- Langue: Anglais
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This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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