English Research

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.

For over a century, The New York Times has been an iconic institution in American journalism, one whose history is intertwined with the events that it chronicles—a newspaper read by millions of people every day to stay informed about events that have taken place across the globe. In The Times, Adam Nagourney, who’s worked at The New York Times since 1996, examines four decades of the newspaper’s history, from the final years of Arthur “Punch” Sulzberger’s reign as publisher to the election of Donald Trump in November 2016.

We have reached a state of utter absurdity, where journalism schools teach students that their own personal truth or chosen narratives matter more than reality. In Slanted, Attkisson digs into the language of propagandists, the persistence of false media narratives, the driving forces behind today's dangerous blend of facts and opinion, the abandonment of journalism ethics, and the new, Orwellian definition of what it means to report the news.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

Innovation requires solving big problems from a new perspective, but many struggle to successfully innovate in their work or personal life when faced with a problem that requires innovative thinking. Author and researcher April Bell has zeroed in on the power of empathy and the ability to embrace risk when solving big problems in the unknown. In her book, The Fire Starter: Igniting Innovation with Empathy, Bell combines engaging personal stories with research to provide listeners with a simple framework helping them connect to greater human truths to solve big problems.

Where do journalists find the guts to keep telling the truth in places where truth-telling will get them murdered? Organizations such as the Committee to Protect Journalists and Reporters sans frontières bring us the death toll from around the world, and that number is truly daunting: since 1992 more than 730 journalists have been killed - nearly three-quarters of them targeted and murdered. Over 85% of the fallen have been local journalists trying to unveil violence and corruption in their own back yards. Worse, 95% of the people who ordered their murder remain unpunished.

For nearly two centuries, the authorship of William Shakespeare's plays has been challenged by writers and artists as diverse as Sigmund Freud, Mark Twain, Henry James, Helen Keller, Orson Welles, Malcolm X, and Sir Derek Jacobi. How could a young man from rural Warwickshire, lacking a university education, write some of the greatest works in the English language?

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

This third edition surveys the applicability of Egyptian cosmological concepts to our modern understanding of the nature of the universe, creation, science, and philosophy. Egyptian cosmology is humanistic, coherent, comprehensive, consistent, logical, analytical, and rational.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We will teach you how to write creative nonfiction in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful nonfiction writing.

In 1974 in Kinshasa, Zaïre, two African American boxers were paid five million dollars apiece to fight each other. One was Muhammad Ali, the aging but irrepressible "professor of boxing." The other was George Foreman, who was as taciturn as Ali was voluble. Observing them was Norman Mailer, a commentator of unparalleled energy, acumen, and audacity.

Robert Olen Butler, author of Perfume River, A Good Scent from a Strange Mountain, and A Small Hotel, teaches graduate fiction at Florida State University—his version of literary boot camp. In From Where You Dream, Butler reimagines the process of writing as emotional rather than intellectual and tells writers how to achieve the dream space necessary for composing honest, inspired fiction.

In a research hangar in Virginia, a Unit 51 team studies an ancient but long-dormant virus that can transform human physiology - and turn it into something else.... In the Amazon rain forest, a newly evolving life form known as Subject Z acquires the ability to think conceptually, build elaborate traps, create new carriers - and spawn a new race....

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

This book introduces the new and fascinating field of Clinical Neuroscience, which argues that the brain has the power to prevent and treat a variety of neurobiological disorders, from autism to attention deficit disorder. With ground-breaking neuroscience research presented in an accessible, easy-to-understand way The Brain Code teaches listeners how to get the most from their brains and how to access their peak cognitive function.

Are you ready to raise your writing game? Discover advanced creative writing techniques to take your fiction, drama, and poetry to a new level! Dramatic techniques are all about bold, clear, high-impact writing. Once you discover the craft concepts used by screen and stage writers to bring stories to life, you’ll never look back. This practical guide to dramatic concepts will give you confidence in structure, plotting and character, and may even blow your mind. At the very least, you’ll kick yourself for not discovering them sooner.