English Research

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.

Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.

Are you looking for a side hustle to bring you an online income? "Passive income" is a word that gets thrown around often nowadays. The truth is that no income is truly passive, but with that said, Publishing books on Amazon & Audible is by far the closest thing to truly passive income today in the online business world. This course takes you from A-Z on KDP for high-content publishing, from showing you to outsource the content of your book to running your ads and maintaining them well, all will be covered.

Becoming a Writer, Staying a Writer includes Straczynski's unique, tried-and-true methodologies that will help storytellers sharpen their work so that it's polished and ready for publication. Part toolbox and part survival guide, this book will be an indispensable guide throughout your entire writing career, offering fresh and practical insights every step of the way.

Noted Mexican American journalist Alfredo Corchado refuses to shrink from reporting on government corruption, murders in Juarez, or the ruthless drug cartels of Mexico. One night, Corchado received a tip that he could be the next target of the Zetas, a violent paramilitary group - and that he had 24 hours to find out if the threat was true. Midnight in Mexico is the story of one man's quest to report the truth of his country - as he races to save his own life.

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Julia Cameron has been teaching the world about creativity since her seminal book, The Artist’s Way, first broke open the conversation around art. Now, in Write for Life, she turns to one of the subjects closest to her heart: the art and practice of writing. Over the course of six weeks, Cameron carefully guides listeners step by step through the creative process. With the learned experience of a lifetime of writing, Cameron gives listeners practical tools to start, pursue, and finish their writing project.

In this essay, Orwell describes his personal journey to becoming a writer and offers some important motives for writing. Moving from his experience of writing his first completed poems to trying his hand at short stories, to finding fame as a fully fledged writer, Orwell discusses the importance of writing, his continuous technique and sets out some important motives for becoming a writer yourself.

This book is a detailed manual of the e-cigarette. But along with hard facts, personal experiences also provide the stimulus for this publishing effort. I have been puffing cigarettes as long as I can remember, and it was inevitable that I would not only contract a sinus, but also go through a throat surgery. Undergoing the medical procedure, I was strictly warned not to smoke for a week. Since I had no other choice, I figured out that after 29 long years, the time had come for me to say goodbye to smoking.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Delve into the labyrinth of Jorge Luis Borges’s thoughts on the theory and practice of literature, and learn from one of the most influential writers of the twentieth century not only what a writer does but also what a writer is. For the first time ever, here is a volume that brings together Borges’s wide-ranging reflections on writers, on the canon, on the craft of fiction and poetry, and on translation—an ars poetica of one of the twentieth century’s greatest writers.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

Ready to take your story's character arcs and themes to the next level? This latest book from veteran writing teacher and story theorist K.M. Weiland ventures far beyond the popular and pervasive Hero's Journey to explore six important archetypal character arcs, representing key moments of initiation in the human experience.

When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....

You’ll learn how to use free websites and tools to gather information and build your personal family tree. Find and meet living relatives who can help you research and share more information, including stories, photos, and vital documents. In addition to the helpful tips and “how-to” information, you will also be inspired as you hear true stories from people just like you who witnessed miracles as they researched their own family information. Even kids will become interested in helping you search for more information about your family!

Through turbulent times, stories keep us afloat. Books, particularly, console and guide us, feed our souls and open our eyes to worlds, possibilities and experiences we have never considered before. Many of us have been self-medicating with books for years without identifying the practice as ‘bibliotherapy’. Celebrate the positive impact books can have on our lives with this collection of carefully curated suggestions for each life stage.

Learning how to write your first novel can be overwhelming. You have to master outlining, writing, revising, and so much more...and it can be scary if you've never done it before. While it seems daunting, writing your first novel is simple when you have someone experienced to help you through it. In this writer’s guide, prolific writer M.L. Ronn shares an easy step-by-step process of writing compelling fiction that he's perfected after writing over 40 books.

Many students struggle to grasp essential reading and writing skills. They trip over words and get lost in a sea of text, struggling to find their way. These literacy challenges ripple through all subjects–from dealing with math problems to engaging in history discussions. And let's not even talk about the hit to a child's confidence. Enough is enough. It's time to bring effective literacy education to the forefront. This comprehensive resource is filled with actionable, proven strategies to turn your classroom into a hub of literacy learning.