English Research

Holidays in Hell follows P. J. O’Rourke on a global fun-finding mission to the most desperate places on the planet, from the bombed-out streets of Beirut to the stultifying blandness of Heritage USA. P.J.’s unforgettable adventures abroad include storming student protesters’ barricades in South Korea, interviewing Communist insurrectionists in the Philippines, and going undercover in Arab garb at Jerusalem’s Dome of the Rock Mosque. Packed with P.J.’s classic riffs on everything from Polish nightlife under communism to Third World driving tips....

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

In 1943 John Steinbeck was on assignment for The New York Herald Tribune, writing from Italy and North Africa, and from England in the midst of the London blitz. In his dispatches he focuses on the human-scale effect of the war, portraying everyone from the guys in a bomber crew to Bob Hope on his USO tour and even fighting alongside soldiers behind enemy lines. Taken together, these writings create an indelible portrait of life in wartime.

When award-winning journalist Nick Davies decided to break Fleet Street's unwritten rule by investigating his own colleagues, he found that the business of reporting the truth had been slowly subverted by the mass production of ignorance.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Fake News: Falsehood, Fabrication and Fantasy in journalism examines the causes and consequences of the "fake news" phenomenon now sweeping the world’s media and political debates. Drawing on three decades of research and writing on journalism and news media, the author engages with the fake news phenomenon in accessible, insightful language designed to bring clarity and context to a complex and fast-moving debate.

Harness the power of context, confidence, and a funny group of writers like the pros do on legendary TV shows like SNL or The Simpsons or at comedy institutions like The Onion. Scott Dikkers will show you how it’s done. He’s cofounder and longest-serving editor in chief of The Onion, the world’s most popular humor publication, and founder of the Onion Training Center at the Second City in Chicago. He’s also a number one best-selling humor author, comedy performer, and winner of the Thurber Prize for American Humor.

There are only, in my humble opinion, two kinds of readers: readers who love your books and readers who don’t know they love your books yet. But how do you reach those readers in the second category, no matter what kind of writer you are? The answer to that question is...universal fantasy. Universal fantasy is why my sales tripled when I “accidentally” wrote three books that landed in the Amazon Top 100. Universal fantasy is why some authors get gobs of gushing reviews and some authors who write “way better” get crickets.

Whether or not one has lived an exceptional or dramatic life, we inherently understand that writing memoir—whether it’s a book, blog, or just a letter to a child - is the single greatest portal to self-examination. Stop treading water in writing exercises or hiding behind “writer’s block” and learn how to write with intent. Marion Roach Smith’s disarmingly frank but wildly fun tactics offer you simple and effective guidelines that work. Your legacy beings now.

Are you tired of "how to publish books" that are full of fluff and no real information? I was, too. I determined to jump in and learn for myself - and that's exactly what I did. I started with my first book, How to Work from Home and Make Money, and then quickly published three more. I was looking for the topic of my fifth book when it hit me - why not share what I've learned with the people who still haven't made the leap and published their own book?

The concepts in Neurology of Suggestion series are key to human transformation. These concepts start with traditional direct hypnosis methods and indirect suggestion hypnotherapy then incorporates recent findings in mind/body health, modern neuroscience, artificial intelligence, and a touch of Tibetan Buddhism. Our goal was to find a comprehensive transformation technology that is logical, science-based, but easy to master quickly.

Congratulations! This audio research report you have wisely chosen will prove to be one of the best investments of your other-person OCPD challenged life! Many concerned individuals have praised this work for being recorded with the layperson in mind. Yet, this audio also has much to offer any mental health professional who recognizes the tremendous value of clear, direct, easily understandable language, unencumbered by extensive cross-references, annotations, and distracting technical notes.

Ancient cultures around the world spoke of a vast cycle of time with alternating dark and golden ages; Plato called it the Great Year. Most of us were taught in school that the dark ages were real but the golden age was just a universal myth. But new scientific evidence suggest this cycle of high and low ages may have some basis in fact. Now that the astronomical community has discovered that something massive is tugging on our solar system the stage is set for discovering the motion that moves us from high ages of enlightenment to low ages of darkness.

A pioneer of the New Journalism movement, Hunter S. Thompson wrote with a fire that captured the attention of millions. Here Thompson delivers a mind-bending view of the 1992 presidential race, packed with all the horror, sacrifice, lust, and glory that made this campaign so utterly fascinating.

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.