English Research
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Auteur(s): Sally Hogshead
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Worth it !
- Écrit par Utilisateur anonyme le 2020-02-15
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
- Date de publication: 2010-08-10
- Langue: Anglais
- What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....
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Prix courant: 25,63$ ou 1 crédit
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Auteur(s): Aja Barber
- Narrateur(s): Aja Barber
- Durée: 8 h et 17 min
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We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.
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Consumed
- The Need for Collective Change: Colonialism, Climate Change, and Consumerism
- Narrateur(s): Aja Barber
- Durée: 8 h et 17 min
- Date de publication: 2021-10-05
- Langue: Anglais
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A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....
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Prix courant: 25,23$ ou 1 crédit
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Permission Marketing
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Version abrégée
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
- Écrit par Jason le 2022-07-19
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Permission Marketing
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Date de publication: 2001-01-02
- Langue: Anglais
- The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
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Prix courant: 14,56$ ou 1 crédit
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Becoming a Writer, Staying a Writer
- The Artistry, Joy, and Career of Storytelling
- Auteur(s): J. Michael Straczynski
- Narrateur(s): Joe Hempel
- Durée: 7 h et 2 min
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Becoming a Writer, Staying a Writer includes Straczynski's unique, tried-and-true methodologies that will help storytellers sharpen their work so that it's polished and ready for publication. Part toolbox and part survival guide, this book will be an indispensable guide throughout your entire writing career, offering fresh and practical insights every step of the way.
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It's Straczynski! Amazing.
- Écrit par Amazon Customer le 2022-07-19
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Becoming a Writer, Staying a Writer
- The Artistry, Joy, and Career of Storytelling
- Narrateur(s): Joe Hempel
- Durée: 7 h et 2 min
- Date de publication: 2021-06-21
- Langue: Anglais
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Becoming a Writer, Staying a Writer includes Straczynski's unique, tried-and-true methodologies that will help storytellers sharpen their work so that it's polished and ready for publication. Part toolbox and part survival guide, this book will be an indispensable guide....
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Prix courant: 23,18$ ou 1 crédit
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Persuasion: Psychology of Selling
- Secret Techniques to Close the Deal Every Time
- Auteur(s): Robert Moore
- Narrateur(s): Mike Eiman
- Durée: 1 h et 48 min
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Secrets the world's best salespeople don't want you to know...finally revealed by Robert Moore, so that you can triple your sales - in any market! Quick question: Imagine yourself closing more deals and making more sales, faster and easier than ever before. How does it feel? Well, that's exactly the purpose of this audiobook: to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more money.
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Persuasion: Psychology of Selling
- Secret Techniques to Close the Deal Every Time
- Narrateur(s): Mike Eiman
- Durée: 1 h et 48 min
- Date de publication: 2018-03-16
- Langue: Anglais
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Secrets the world's best salespeople don't want you to know...finally revealed by Robert Moore, so that you can triple your sales - in any market....
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Prix courant: 8,71$ ou 1 crédit
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Wired for Story
- The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence
- Auteur(s): Lisa Cron
- Narrateur(s): Brittany Pressley
- Durée: 7 h et 59 min
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Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.
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Wired for Story
- The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence
- Narrateur(s): Brittany Pressley
- Durée: 7 h et 59 min
- Date de publication: 2023-01-31
- Langue: Anglais
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Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper....
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Prix courant: 23,99$ ou 1 crédit
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Auteur(s): Wayne McCulloch
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.
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Valuable resource to understand customer success
- Écrit par S. Brooks le 2023-01-25
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
- Date de publication: 2021-12-06
- Langue: Anglais
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....
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Prix courant: 20,19$ ou 1 crédit
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Interviewing Users (2nd Edition)
- How to Uncover Compelling Insights
- Auteur(s): Steve Portigal, Jamika D. Burge PhD - foreword
- Narrateur(s): Brandon Pollock
- Durée: 7 h et 19 min
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In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.
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Interviewing Users (2nd Edition)
- How to Uncover Compelling Insights
- Narrateur(s): Brandon Pollock
- Durée: 7 h et 19 min
- Date de publication: 2024-08-20
- Langue: Anglais
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In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial.
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Prix courant: 22,26$ ou 1 crédit
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Auteur(s): Eric Siegel
- Narrateur(s): Nicolas D. Frantela
- Durée: 10 h et 7 min
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An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die
- Narrateur(s): Nicolas D. Frantela
- Durée: 10 h et 7 min
- Date de publication: 2015-12-30
- Langue: Anglais
- In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....
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Prix courant: 31,26$ ou 1 crédit
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Auteur(s): Pauline Brown
- Narrateur(s): Vivienne Leheny
- Durée: 6 h et 57 min
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In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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Okay
- Écrit par MMH Toronto le 2020-10-23
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrateur(s): Vivienne Leheny
- Durée: 6 h et 57 min
- Date de publication: 2019-11-26
- Langue: Anglais
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In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....
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Prix courant: 24,46$ ou 1 crédit
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X
- The Experience When Business Meets Design
- Auteur(s): Brian Solis
- Narrateur(s): Steven Menasche
- Durée: 6 h et 25 min
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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
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X
- The Experience When Business Meets Design
- Narrateur(s): Steven Menasche
- Durée: 6 h et 25 min
- Date de publication: 2017-05-11
- Langue: Anglais
- Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences....
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Prix courant: 31,16$ ou 1 crédit
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Durée: 7 h
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When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Durée: 7 h
- Date de publication: 2025-01-07
- Langue: Anglais
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When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
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Prix courant: 23,94$ ou 1 crédit
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How to Write Non-Fiction: Turn Your Knowledge into Words
- Books for Writers, Book 9
- Auteur(s): Joanna Penn
- Narrateur(s): Caroline Holroyd
- Durée: 6 h et 12 min
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Save time, effort, and frustration on your author journey to writing non-fiction books with this informative guide that teaches you the business models of writing non-fiction books, mindset issues around writing, the details of how to research, how to write and edit your book, dictation and productivity tips, as well as publishing, product creation, and marketing.
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Good content but not as suitable as audio
- Écrit par LJ le 2020-08-12
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How to Write Non-Fiction: Turn Your Knowledge into Words
- Books for Writers, Book 9
- Narrateur(s): Caroline Holroyd
- Série: Books for Writers, Livre 9
- Durée: 6 h et 12 min
- Date de publication: 2018-06-06
- Langue: Anglais
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Save time, effort, and frustration on your author journey to writing non-fiction books with this informative guide that teaches you the business models of writing non-fiction books, mindset issues around writing, the details of how to research, and much more....
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Prix courant: 25,00$ ou 1 crédit
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Collision of Power
- Trump, Bezos, and the Washington Post
- Auteur(s): Martin Baron
- Narrateur(s): Liev Schreiber
- Durée: 16 h et 32 min
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Marty Baron took charge of The Washington Post newsroom in 2013, after nearly a dozen years leading The Boston Globe. Just seven months into his new job, Baron received explosive news: Jeff Bezos, the founder of Amazon, would buy the Post, marking a sudden end to control by the venerated family that had presided over the paper for 80 years. Just over two years later, Donald Trump won the presidency.
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Washington Post and print media in transition
- Écrit par CSUE le 2023-11-06
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Collision of Power
- Trump, Bezos, and the Washington Post
- Narrateur(s): Liev Schreiber
- Durée: 16 h et 32 min
- Date de publication: 2023-10-03
- Langue: Anglais
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Marty Baron took charge of The Washington Post newsroom in 2013, after nearly a dozen years leading The Boston Globe. Just seven months into his new job, Baron received explosive news: Jeff Bezos, the founder of Amazon, would buy the Post, marking a sudden end to control by the venerated family....
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Prix courant: 32,04$ ou 1 crédit
Prix réduit: 32,04$ ou 1 crédit
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On Cussing
- Bad Words and Creative Cursing
- Auteur(s): Katherine Dunn
- Narrateur(s): Caroline Aaron
- Durée: 51 min
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F--k the F--kity F--kin' F--ker. Fans of Katherine Dunn won't be surprised that this was her father's favorite sentence, or that, as a young girl, she heard it as a kind of profane poem, a secret song. For many of us, the language of Geek Love carries a similar staying power, born of Dunn's agile use of language and her strange, beautiful diction. And as a true exegete of the expletive, she remained undividedly devoted to obscenity - both as scholar and practitioner.
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Swearing done right
- Écrit par presterjohn1 le 2024-06-17
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On Cussing
- Bad Words and Creative Cursing
- Narrateur(s): Caroline Aaron
- Durée: 51 min
- Date de publication: 2019-03-26
- Langue: Anglais
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In On Cussing, Dunn sketches a brief history of swear words and creates something of a field guide to their types and usages, from the common threat to the portmanteau intensifier....
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Prix courant: 8,90$ ou 1 crédit
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Auteur(s): Mara Einstein
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
- Date de publication: 2016-09-13
- Langue: Anglais
- From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....
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Prix courant: 26,40$ ou 1 crédit
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The Brain Code
- Using Neuroscience to Improve Learning, Memory and Emotional Intelligence
- Auteur(s): Yossi Chalamish
- Narrateur(s): Boyd Barrett
- Durée: 9 h et 50 min
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This book introduces the new and fascinating field of Clinical Neuroscience, which argues that the brain has the power to prevent and treat a variety of neurobiological disorders, from autism to attention deficit disorder. With ground-breaking neuroscience research presented in an accessible, easy-to-understand way The Brain Code teaches listeners how to get the most from their brains and how to access their peak cognitive function.
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The Brain Code
- Using Neuroscience to Improve Learning, Memory and Emotional Intelligence
- Narrateur(s): Boyd Barrett
- Durée: 9 h et 50 min
- Date de publication: 2024-05-14
- Langue: Anglais
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This practical and accessible book empowers listeners to access their brain’s full potential, featuring cutting-edge neuroscience research presented for the first time.
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Prix courant: 38,45$ ou 1 crédit
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Ageless
- The New Science of Getting Older Without Getting Old
- Auteur(s): Andrew Steele
- Narrateur(s): Andrew Steele
- Durée: 9 h et 47 min
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Aging - not cancer, not heart disease - is the underlying cause of most human death and suffering. The same cascade of biological changes that renders us wrinkled and gray also opens the door to dementia and disease. We work furiously to conquer each individual disease, but we never think to ask: Is aging itself necessary? Nature tells us it is not: There are tortoises and salamanders who are spry into old age and whose risk of dying is the same no matter how old they are.
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Informative and interesting
- Écrit par cclue le 2022-12-01
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Ageless
- The New Science of Getting Older Without Getting Old
- Narrateur(s): Andrew Steele
- Durée: 9 h et 47 min
- Date de publication: 2021-03-23
- Langue: Anglais
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There are tortoises and salamanders who are spry into old age and whose risk of dying is the same no matter how old they are. Andrew Steele charts the astounding progress science has made in recent years to secure the same for humans....
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Prix courant: 23,31$ ou 1 crédit
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Auteur(s): Richard Shotton
- Narrateur(s): Simon Cole
- Durée: 5 h et 1 min
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- Narrateur(s): Simon Cole
- Durée: 5 h et 1 min
- Date de publication: 2018-08-24
- Langue: Anglais
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....
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Prix courant: 25,00$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Version intégrale
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Au global
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Performance
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Histoire
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
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Ne plus suivre le balado a échoué
Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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