English Research

Here, against a backdrop of late-night tattoo sessions and soldier-of-fortune trade shows, Dr. Thompson is at his apocalyptic best - covering emblematic events such as the 1987-88 presidential campaign, with Vice President George Bush, Sr., fighting for his life against Republican competitors like Alexander Haig, Pat Buchanan, and Pat Robertson; detailing the GOP's obsession with drugs and drug abuse; while at the same time capturing momentous social phenomena as they occurred, like the rise of cable, satellite TV, and CNN - 24 hours of mainline news.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

Marty Baron took charge of The Washington Post newsroom in 2013, after nearly a dozen years leading The Boston Globe. Just seven months into his new job, Baron received explosive news: Jeff Bezos, the founder of Amazon, would buy the Post, marking a sudden end to control by the venerated family that had presided over the paper for 80 years. Just over two years later, Donald Trump won the presidency.

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contains the complete text of Albert Pikes never-before-published esoteric study of the symbols of Blue Lodge Degrees. Subjects include "The Compasses and the Square", "The Weapons and Blows of the Assassins", "The Three Grips", "The Substitute for the Masters Word", "The 47th Problem of Euclid", "The Truth", "Is the Cable-tow a Symbol?", "Corner Stones", "The Ladder of Jacob", "Tubal Cain", "Shibboleth", and "Solomon and Hiram".

Today, Jordan Rubin is a doctor of naturopathic medicine and founder of Garden of Life® and Ancient Nutrition. But at the age of 19, Jordan was diagnosed with Crohn’s disease—an incurable digestive ailment. In one of the most dramatic natural healing stories ever told, Jordan discovered a natural path to complete healing and sustained health. In this updated and expanded edition of Patient, Heal Thyself, Jordan Rubin shares his monumental discoveries, teaching you how to take control of your own health and unlock your body’s phenomenal healing potential.

A Wanderer’s Handbook is a reference manual for spiritual outsiders: people who feel they may be ETs or who feel they are isolated in their spiritual journey. It explores the alienation that sets such seekers apart, the varieties of the pain of living, the healing of the incarnation, the discovery of the life’s mission, and how to live a devotional life in a busy world.

Shocking cases of abusive medical research and the whistleblowers who spoke out against them, sometimes at the expense of their careers. The Occasional Human Sacrifice is an intellectual inquiry into the moral struggle that whistleblowers face and why it is not the kind of struggle that most people imagine.

This is the original "Little Book," without add ons by later writers. This is a treasure to writers because it "omit(s)" needless words" and subject matter Professor Strunk did not believe was core to better writing. The brevity encourages relistening to deepen one's knowledge of the subject, the point made by Professor Strunk to his students: "the knowledge comes from rereading" or in our case, relistening. This unabridged version has 25 tracks: 1. Preface. 2. Introduction.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

First compiled and edited in 1975, Voices of the Confederation is a collection of channeled material from the early years of Don Elkins' and Carla Rueckert's experiments with telepathic communication with extraterrestrials. Originally titled Voices of the Gods, it was never officially published and sat on the shelf until the project was resurrected decades later.

Through a collection of intimate reflections (on art, punctuation, eyeglasses, color, dreams, celebrity, corpses, porn, and translation) and assignments that encourage pleasure, attentiveness, and acts of playful making, poet, artist, critic, novelist, and performer Wayne Koestenbaum enacts 26 ecstatic collisions between his mind and the world. Figure It Out is both a guidebook for, and the embodiment of, the practices of pleasure, attentiveness, art, and play.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

Following the immense success of Volume I with over 35,000 copies sold, On Writing and Worldbuilding: Volume II brings a host of new topics to table in even more detail and depth. Writing advice tends to be full of "rules" and "tips" which are either too broad to be helpful or outright wrong.

No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat.