English Research

Seasoned CBS reporter Sharyl Attkisson reveals how she has been electronically surveilled while digging deep into the Obama Administration and its scandals, and offers an incisive critique of her industry and the shrinking role of investigative journalism in today's media.

The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.

Dynamic dialogue can turn an otherwise ordinary novel into a delightful read, but dull, uninspired dialogue will cause readers to lose interest and try something else. In this book, bestselling author William Bernhardt, renowned for his handling of dialogue, explains his techniques for making characters come to life through their words. He explains the importance of matching character and dialogue, of avoiding dialogue that's “on-the-nose,” and the value of using dialogue to suggest what no one will say aloud.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

What does it take to have a long writing life? Drawing on her years of writing, teaching, and practicing Zen, Natalie Goldberg shares the experiences that have opened her to new ways of being alive - experiences that point the way forward in our lives and our writing. The "great spring" of this book title refers to the great rush of energy that arrives when you think no life will ever come again - the early yellow flowering forsythia, for example.

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

No more excuses. "Let the lawn get shaggy and the paint peel from the walls," best-selling novelist Walter Mosley advises. Anyone can write a novel now, and in this essential book of tips, practical advice, and wisdom, Walter Mosley promises that the writer-in-waiting can finish it in one year. Mosley tells how to: create a daily writing regimen to fit any writer's needs - and how to stick to it, determine the narrative voice that's right for every writer's style, and get past those first challenging sentences and into the heart of a story.

In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.

What makes a romance novel a romance? Writing a well-structured romance isn't the same as writing any other genre - something the popular novel and screenwriting guides don't address. The romance arc is made up of its own story beats. Told in conversational (and often irreverent) prose, Romancing the Beat is like sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure - the way she does with her clients, some of whom are regular inhabitants of the best-seller lists.

Tap into the power of effective user research—demonstrate your ability to utilize user-effective techniques and obtain meaningful results, land the UX job of your dreams! Are you currently aspiring to become a UX designer or preparing for a career change? Are you already working as a designer but lacking in research experience and therefore missing out on more successful project outcomes? Perhaps you are a product manager who is keen to solve your users’ pressing problems… or a startup founder wishing to ensure the success of your product.

This CliffsNotes study guide on William Shakespeare's Hamlet supplements the original literary work, giving you background information about the author, an introduction to the work, and critical commentaries, all for you to use as an educational tool that will allow you to better understand the work.

The discovery of a new Ripper journal sends Teagan on a journey to London...or so she thinks. But she finds herself plunged into a hidden world of witches, fairies, dragons and Valkyries - and that's just her friends. Join the Paranormal Institute for Research and Rescue. And travel back in time to solve a centuries-old mystery - if you survive....

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

While on a research trip in Peru, science journalist Alice Robb became hooked on lucid dreaming - the uncanny phenomenon in which a sleeping person can realize that they're dreaming and even control the dreamed experience. Finding these forays both puzzling and exhilarating, Robb dug deeper into the science of dreams at an extremely opportune moment: just as researchers began to understand why dreams exist. They aren't just random events; they have clear purposes. They help us learn and even overcome psychic trauma.

Unleash the power of the mind in the crucible of war! In the depths of World War II, a groundbreaking endeavor emerged to provide the average American soldier with an accessible glimpse into the realm of empirically grounded, scientific psychology. This transformative work, crafted with precision, aimed to empower every soldier who delved into it, unveiling the secrets to comprehending and harnessing their own intricate human responses: the elusive weaponry that holds the key to triumph on the battlefield. Prepare to revolutionize your understanding and utilization of the human mind.

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

From its birth in 1925 to the early days of the Cold War, The New Yorker slowly but surely took hold as the country's most prestigious, entertaining, and informative general-interest periodical. In Cast of Characters, Thomas Vinciguerra paints a portrait of the magazine's cadre of charming, wisecracking, driven, troubled, and brilliant writers and editors. He introduces us to Wolcott Gibbs, theater critic, all-around wit, and author of an infamous 1936 parody of Time magazine.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.