English Research

This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

Feeling stifled by "shoulds" and yearning to find your authentic voice? Uncork your creativity with Brenda Ueland's timeless classic, "If You Want to Write." Originally published in 1938, this inspiring guide is more than just craft tips; it's a passionate manifesto for artistic independence. Ueland, a mentor to writers like Anaïs Nin and Flannery O'Connor, believes everyone has a unique story to tell and urges you to silence self-doubt and embrace the inherent joy of writing.

Point of view is one of the most powerful tools in a writer's kit, but it's also one of the hardest to understand and master. In this book, Sandra Gerth draws on her experience as an editor and a best-selling author to teach you how to handle point of view in a way that will make your readers identify with your main character, draw them into the story, and keep them captivated until the very last page. The book provides concrete examples and exercises that will hone your writing skills, whether you're a novice writer working on her first story or an established author.

Dorothea Brande's Becoming a Writer remains evergreen decades after it was first written. Brande believed passionately that although people have varying amounts of talent, anyone can write. She also insists that writing can be both taught and learned. This is Dorothea Brande's legacy to all those who have ever wanted to express their ideas in written form. A sound, practical, inspirational, and charming approach to writing, it fulfills on finding the writer's magic.

Delve into the labyrinth of Jorge Luis Borges’s thoughts on the theory and practice of literature, and learn from one of the most influential writers of the twentieth century not only what a writer does but also what a writer is. For the first time ever, here is a volume that brings together Borges’s wide-ranging reflections on writers, on the canon, on the craft of fiction and poetry, and on translation—an ars poetica of one of the twentieth century’s greatest writers.

Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.

We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.

Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.

With so many excellent writing guides lining bookstore shelves, it can be hard to know where to look for the best advice. Should you go with Natalie Goldberg or Anne Lamott? Maybe William Zinsser or Stephen King would be more appropriate. Then again, what about the classics - Strunk and White, or even Aristotle himself? In Murder Your Darlings, Roy Peter Clark, who has been a beloved and revered writing teacher to children and Pulitzer Prize winners alike for more than 30 years, has compiled a remarkable collection of more than 100 of the best writing tips.

In this book, I'll reveal the powerful techniques employed by best-selling authors, and I'll show you how to apply them to rivet your readers. I'll start with the basics of Point of View - if you're already familiar with the concept, you can treat them as a refresher - and then guide you to advanced strategies for taking your reader deep.

More than three decades after his death, John Steinbeck remains one of the nation's most beloved authors. Yet few know of his career as a journalist who covered world events from the Great Depression to Vietnam. Now, this original collection offers a portrait of the artist as citizen, deeply engaged in the world around him. In addition to the complete text of Steinbeck's last published book, America and Americans, this volume brings together for the first time more than 50 of Steinbeck's finest essays and journalistic pieces.

Countless would-be readers and listeners of Finnegans Wake - James Joyce's 1939 masterwork, on which he labored for a third of his life - have given up after a few pages and "dismissed the book as a perverse triumph of the unintelligible." In 1944, a young professor of mythology and literature named Joseph Campbell, working with novelist and poet Henry Morton Robinson, wrote the first guide to understanding the fascinating world of Finnegans Wake.

Steve Almond shares the insights gleaned from three decades as a beloved teacher and mentor, and a considerably less-beloved literary rabble rouser. His tone is irreverent. His ideas are iconoclastic. And his approach is stubbornly, radically, empathic. The goal is to explode the well-meaning but misguided myths that hold us back from writing our deepest and most honest work, to awaken the joys of storytelling while also confronting how grueling the process can be.

Self-Publishing Simplified is perfect for beginners that want to self-publish on Amazon. It covers all the basics you need to know including: Niche & keyword research, 7 backend keywords, Amazon Ads, publishing your first book, & tips throughout the book. This book is perfect for authors that write kids story books, guide books, how-to books, cookbooks, puzzle books, coloring books, and low content books.

Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.

Encounters at the Heart of the World concerns the Mandan Indians, iconic Plains people whose teeming, busy towns on the upper Missouri River were, for centuries, at the center of the North American universe. We know of them mostly because Lewis and Clark spent the winter of 1804-1805 with them, but why don't we know more? Who were they really? In this extraordinary book, Elizabeth A. Fenn retrieves their history by piecing together important new discoveries in archaeology, anthropology, geology, climatology, epidemiology, and nutritional science.

Legendary writing coach Jack Hart spent 26 years at The Oregonian and has taught students and professionals of all stripes, including bloggers, podcasters, and more than one Pulitzer Prize winner. Good writing, he says, has the same basic attributes regardless of genre or medium. Wordcraft shares Hart’s techniques for achieving those attributes in one of the most broadly useful writing books ever written. Originally published in 2006 as A Writer’s Coach, the book has been updated to address the needs of writers well beyond print journalists.

What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.