English Research

The hardest yet most essential element of writing great fiction is character—specifically, creating a central hero who is relatable, compelling, and worth the audience's precious time. In this entertaining and practical guide, popular blogger, writing coach and screenwriter Matt Bird breaks down what makes characters embraceable and unforgettable, and presents insider tips and tricks for writers of all levels and genres.

After enjoying my best-selling book, How to Publish a Book on Amazon, people have sent me scores of emails asking me to write a follow-up book about how to market a book on Amazon. Many of them say that although they wrote a great book, the sales just aren't coming in. They are discouraged because they put so much work into their book. They are desperate for an answer to one burning question: How can I get the word out about my book and start making sales? I’ll give you an easy-to-follow, step-by-step launch and maintenance plan for your book’s success.

From the fall of the Soviet Union to the Arab Spring to today’s continuing conflicts, media have played a decisive role in political affairs across the globe—driving the revolutionary changes shaping today’s new world. This is the first book presenting a comprehensive look at the emergence of media as a primary actor, and not merely an observer, of global affairs. With the rise of digital technology, the power of media to intervene in global affairs is in the hands of everyone—including you.

The Learning Rainforest is renowned educator Tom Sherrington's attempt to capture various different elements of our understanding and experience of teaching. It is a celebration of great teaching - the joy of it and the intellectual and personal rewards that teaching brings.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

"The Elements of Style" is an American English writing style guide in numerous editions. The original was written by William Strunk Jr. in 1918, and it was published by Harcourt in 1920, comprising eight "elementary rules of usage," ten "elementary principles of composition," "a few matters of form," a list of 49 "words and expressions commonly misused," and a list of 57 "words often misspelled."

Alexander Chee, an essayist of “virtuosity and power” (Washington Post), selects twenty essays out of thousands that represent the best examples of the form published the previous year.

Things are scary right now. We’re all being swept along by a tidal wave of history, and it’s easy to feel helpless. But we’re not helpless: We have minds, and imaginations, and the ability to visualize other worlds and valiant struggles. And writing can be an act of resistance that reminds us that other futures and other ways of living are possible. Full of memoir, personal anecdote, and insight about how to flourish during the present emergency, Never Say You Can’t Survive is the perfect manual for creativity in unprecedented times.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

In Plotting a Fantasy Novel, you’ll discover how to create a novel outline in five easy steps. Fantasies are our secret escape to utopia. And with the right tools and techniques, you can create many more escape gateways by writing compelling fantasy novels…novels your readers will be itching to get their hands on. If you dream of seeing your name among the masters of storytelling, it’s time to learn the secrets.

Conceived nearly a century ago by a man who died believing himself a failure, it's now a revered classic and a rite of passage in the reading lives of millions. But how well do we really know The Great Gatsby? As Maureen Corrigan, Gatsby lover extraordinaire, points out, while Fitzgerald's masterpiece may be one of the most popular novels in America, many of us first read it when we were too young to fully comprehend its power.

Gary Webb had an inborn journalistic tendency to track down corruption and expose it. For over thirty-four years, he wrote stories about corruption from county, state, and federal levels. He had an almost magnetic effect to these kinds of stories, and it was almost as if the stories found him. It was his gift, and, ultimately, it was his downfall.

This celebrated classic gives a soldier's-eye-view of the Guadalcanal battles; crucial to World War II, the war that continues to fascinate us all. Unlike some of those on Guadalcanal in the fall of 1942, Richard Tregaskis volunteered to be there. One of only two on-location news correspondents, he lived alongside the soldiers: sleeping on the ground - only to be awoken by air raids - eating meager rations, and braving some of the most dangerous battlefields of World War II.

The best stories linger in the hearts and minds of readers for decades. These tales gain their power through plots that connect with the audience on both an emotional and intellectual level. Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how a successful plot integrates all the elements of a story. Tobias then reveals how to use these plots effectively in your own work.

Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.

With increased compression, every word, every sentence matters more. A writer must learn how to form narratives around caesuras and crevices instead of strings of connections, to move a story through the symbolic weight of images, to master the power of suggestion. With elegant prose, deep readings of other writers, and scaffolded writing exercises, The Art of Brevity takes the listener on a lyrical exploration of compact storytelling, guiding listeners to heighten their awareness of not only what appears on the page but also what doesn't.

Behind most major political stories in the modern era, there is an agenda - an effort by opposition researchers, spin doctors, and outside interests to destroy an idea or a person. The tactic they use is the Smear. Every day, Americans are influenced by the Smear without knowing it. Paid forces cleverly shape virtually every image you cross. Maybe you read that Donald Trump is a racist misogynist or saw someone on the news mocking the Bernie Sanders campaign. The trick of the Smear is that it is often based on some shred of truth.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.